Parking has always produced income. The question is whether asset owners are capturing what their parking assets should be producing. In his latest piece, Flash CBO Peter J Weiss explains that parking is the last system in commercial real estate operating outside the visibility, standards, and benchmarking that owners apply to every other line on the P&L. The shift he's calling for: from parking management to parking performance management — turning fragmented data, demand, and operations into measurable NOI advantage at the portfolio level. Read the article → https://lnkd.in/eSag58B5
Flash
Software Development
Austin, TX 16,568 followers
The mobility orchestration layer for the built world.
About us
Flash is the only mobility orchestration layer for the built environment — connecting asset owners, operators, and drivers through data and cloud-native technology that turn spaces into measurable, intelligent revenue channels.
- Website
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http://www.flashparking.com
External link for Flash
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2011
- Specialties
- parking technology, software-as-a-service, valet software application, garage parking solution, hardware as a service, mobility solutions, parking application, mobility data, parking data, mobility partnerships, valet technology, revenue generation, smart cities, infrastructure, mobility, EV Charging, license plate recognition, commercial real estate, NOI, leasing velocity, and tenant retention
Locations
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Primary
Get directions
2500 Bee Caves Rd.
Bldg III, Ste. 400
Austin, TX 78746, US
Employees at Flash
Updates
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The renowned Philadelphia Museum of Art has modernized the parking experience across its 442-space garage and two surface lots. With Express Pay and Vision™, PMA has elevated the first and last impression for every guest—seamless arrivals and departures that match their world-class destination. Proud to support exceptional experiences from entry to exit. #MobilityInfrastructure #ParkingAutomation #ParkingInnovation #GuestExperience
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Owners modernize building systems, access control, tenant platforms, and amenities, but lack the portfolio-wide visibility into what their parking assets are actually generating. Flash is built to change that. 17,000+ locations. 450M+ driver touchpoints. 2,200+ owner and operator partners. One connected ecosystem that gives owners revenue control, portfolio visibility, and built-in demand. That's what the Office of Real Estate, led by our new Chief Business Officer Peter J Weiss, is here to deliver. Turn every space into measurable revenue → https://lnkd.in/gh9BysMZ
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Parking is the last major category of infrastructure that hasn't been digitally transformed, and the market has caught up with what Flash has built. Commercial Observer covered today's news: Peter J Weiss has joined Flash as Chief Business Officer to lead our new Office of Real Estate, bringing the Flash ecosystem directly to the owners who stand to gain the most from it. Read the full story ↓ https://lnkd.in/gf7cRBne
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The experience drivers love is the one that grows your NOI. Every arrival, every exit, every payment—seamless. That's Express Pay. Arrive ParkMobile, LLC #ExpressPay #SmartParking #NOI #CommercialRealEstate #ParkingInnovation #Automation
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We are incredibly proud to share that Brandy Stanley, MBA, PTMP, our VP of State & Local Market Development, has been appointed to the International Parking & Mobility Institute (IPMI) Board of Directors. Brandy brings decades of industry leadership to this role, with a rare ability to connect the dots across policy, operations and technology. Her cross-sector perspective is exactly the kind of thinking that moves this industry forward—and now it will help shape the direction of one of its most respected institutions. In her own words: "I am thrilled and honored to have been elected to the IPMI Board of Directors. I'm looking forward to continuing IPMI's deep tradition of fostering connections and knowledge exchange." If you're attending the IPMI Expo in Milwaukee this June, Brandy will be there. Stop by, congratulate her in person and experience firsthand why her voice matters so much in this space. Source: https://lnkd.in/gCNsPXJt #IPMI2026 #Parking #Mobility #Leadership #ParkingTechnology #Congratulations
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Business Elite Awards "40 Under 40" New York Edition just recognized Jessica Weissberg, our Senior Director of Product Design, as a 2026 honoree—and we couldn't be prouder. Flash builds the infrastructure that powers how people park and move through cities. Jessica leads the design strategy behind that—turning a fragmented landscape of physical and digital touchpoints into a single, cohesive ecosystem deployed across thousands of locations. That means designing for real-world complexity: access, payment and movement that has to work reliably for millions of drivers, not just on a screen. Her approach—rooted in human-centered design and deep collaboration across engineering, operations and executive leadership—is a big part of how Flash scales without losing the experience. With 15 years of product design experience, she brings a rare ability to make infrastructure feel intuitive. Congratulations, Jessica. 👏 Source: https://lnkd.in/gDSC9J_A #40under40 #ProductDesign #MobilityInfrastructure #SmartCities
🇺🇸 Presenting: Jessica Weissberg - Senior Director, Product Design at Flash, and our 2026 Business Elite’s “40 Under 40” Honoree - New York Edition. 🏆 Jessica Weissberg is the Senior Director, Product Design at Flash, where she directs the design strategy for an integrated mobility ecosystem and parking infrastructure. With 15 years of experience, including six years in the energy sector, Jessica specializes in the architectural challenge of building scalable products that bridge the gap between digital software and physical environments. Throughout her career, Jessica has served as a key collaborator with enterprise, automotive, and technology partners, translating complex business requirements into high-impact user experiences. At Flash, she has been instrumental in unifying fragmented digital and physical touchpoints into a single, cohesive platform deployed across thousands of locations. This work builds on a career of coordinating across engineering and operations to ensure that high-stakes technical workflows result in seamless, reliable interactions for millions of users. By applying firsthand insight into the evolving needs of modern drivers, Jessica is shaping the next generation of sustainable transportation infrastructure. As a strategic partner to executive leadership and a dedicated mentor to her team, she is committed to elevating the role of human-centered design in driving long-term business growth and operational efficiency at scale.
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CBS Pittsburgh just covered how the upcoming National Football League (NFL) Draft will impact parking near Acrisure Stadium / PSSI Stadium LLC. and across the city—and ParkWhiz was named as a go-to platform for drivers looking to lock in their spot. For parking owners and operators, moments like this are exactly why visibility matters. When 500,000+ fans flood a city over three days, pre-sold inventory doesn't just protect your revenue—it drives predictable arrivals. With ParkWhiz, you can list your spaces in advance, set pricing that reflects real demand, and tap into a network of millions of drivers actively searching for parking. When the surge hits, you're ready. If you own or operate parking near a major event market, now is the time to make sure your inventory is live. Get started: https://lnkd.in/gF9uru_X #GameDayParking #ParkingTechnology #ParkingReservations #Revenue Source: https://lnkd.in/gnPEVSdQ
What kind of impact is the NFL Draft going to have on everyday parking in Pittsburgh?
cbsnews.com
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Adding new technology to your lanes doesn’t have to start with a six-figure hardware quote. With Hardware as a Service (HaaS), parking operations can deploy Express Pay and Vision™ for a low monthly cost per lane—no large upfront investment, no lengthy approval process. Faster installs. Simpler budgeting. Revenue running from day one. Ready to launch a location without the CapEx conversation? https://lnkd.in/gcakgeYf #ParkingOperations #ParkingTechnology #HaaS #RevenueGrowth
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