SMLXL Company

🏆🌟 Excited to share that with 6 awards, SMLXL leads New York’s Type Directors Club TDC72 competition. Established in 1953, the awards are one of the longest running, most prestigious design competitions in the world. A big thank you to our team, clients, and partners in crime 🩷 Spatial Festival for MONOM 🏆 Print or Digital - Brand Identity System 🏆 Digital / Technology - Social Media 🏆 Motion - Animated Posters In collaboration with Mallandrich X-Cut X-Save for Hyundai Card 🏆 Other In collaboration with 현대카드·현대커머셜(HyundaiCard·HyundaiCommercial) Udra Identity for Udra Studio 🏆 Print or Digital - Brand Identity System In collaboration with Tiago Campeã Orika 🏆 Print - Packaging Design In collaboration with Principi

Thanks DIELINE and Chloe Cordover for the lovely feature on the work we did for D'Arbequina 💚 If you are curious to read more about it, you can check the article here: https://lnkd.in/e_T668iP Or explore the full case study on our website: https://lnkd.in/ehFCXejj

Five years ago, we developed the identity and packaging system for Houseplant. Today, as the brand continues to grow and expand into new territories, it’s great to see how the system still holds—adapting, scaling and evolving across new products and contexts. Shoutout to Kristen Ginn, Bella Rosa and the entire Houseplant team for keeping it tight! You can find check the full case study here: https://lnkd.in/enqJVYbV Motion and 3D renders by Dani Avila Typeface Design Jordi Embodas Photography by Yasara Gunawardena and Molly Cranna Project done as Pràctica, in tandem with MA-MA

🍐🍓🫐🍇🍉🍌 Thanks The Brand Identity for the featured article on the work we did for Magenta's Fruit Fight. If curious to learn more about it, you can read the full interview here: https://lnkd.in/eBt7qVHU

Celebrating the voices of the Galician seas. UDRA is a secluded creative space in Bueu, Galicia, reimagined as a hub for creativity. The project brings together a music studio and artist residency, a boutique B&B, and a space for cultural events. The identity reflects its coastal context: inspired by the maritime culture of southern Galicia and its deep connection to the Atlantic. A territory where the sea shapes daily life, collective memory, and traditions passed down through generations. At its core, the system draws from the sailor marks of A Guarda: simple geometric symbols historically used as family identifiers. Reinterpreted through a custom typeface, these signs become part of the identity’s typographic language. The art direction plays a key role in grounding the project in its local context, reinforcing the overall intention of the typographic language. A flexible visual language that preserves vernacular heritage while projecting it into a new, global context. This project has been particularly special as we have teamed up with our longtime friend Tiago Campeã. See the full case study on our website: https://lnkd.in/e43vUEeD Project commissioned by Udra Studio Creative Direction Tiago Campeã + SMLXL Company Typeface Design Estela Ibarz Photography Eren Saracevic Videography Carlotagrau

“Els Batallosos” is a small olive farm where fallow deer roam freely among the olive trees. They came to us to design the label for their first production: a limited edition of 280 bottles. The farm has a clear philosophy: minimal intervention, letting nature define each harvest. So we followed the same principle. Their motion-sensor cameras, already installed at the finca to monitor deer movement, were repurposed to capture the images used on the labels. We defined the exact locations — points where the deer interact with the olive trees, where the territory reveals itself most directly. Over three months, they recorded the farm as it is. No staging, no human presence. The images were preserved in their original format and in black and white, reflecting the farm’s zero-intervention philosophy. Every bottle features one of them — a moment in time, and a reminder that no two are the same. 280 bottles. 280 different moments. Creative Direction SMLXL Company SMLXL Team Guillem Casasus Lakis Sobyra Javier Arizu Anna Berbiela Rodriguez Mireia Quincoces Product Photography Roc Canals

Thank you It's Nice That and Harry Bennett for the beautiful article on the identity we did for Spatial, together with Mallandrich. In case you want to learn a bit more about the project, check it out!

Next week we'll be sharing a bit of what we do with our dear friends from Decimal Studios. It's free and online, so anyone is welcome to join! RSVP here: https://lnkd.in/eBv6m-2X