Vikram Venkatapathi, major kudos for testing sharper outreach, warming up cold channels, and building on a 16% response rate. pclub.io = behavior change in the field. https://lnkd.in/gZpUGKN5
"Hat tip to the approach." Got this from an IT Director after I sent a video message on LinkedIn. First time I’ve received a compliment specifically for a video message, and it made my day. It didn’t turn into a meeting or an opportunity, given their process of getting approval from the parent company. But still, it felt good to get that response for something I’ve been consistently trying. My approach right now: 1) After I connect with someone, my first message is a video message. 2) Before that, I do some quick research on the prospect and the company, and try to connect the dots on what it could mean for them. It’s working reasonably well so far. My response rate is around 16%. Not sure how that compares to industry benchmarks yet, but I’m working on improving it as I learn more from LinkedIn course on pclub.io by Chris Ritson Also noticed this: These LinkedIn DMs sometimes help in other channels too. Because it’s no longer a cold outreach, they already know who I am. PS: If you’ve tried video messages, what has worked for you? Any improvements you’ve made? Please help out this poor guy!