Primer’s cover photo
Primer

Primer

Financial Services

Unify the payments ecosystem

About us

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.

Website
https://primer.io
Industry
Financial Services
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2020
Specialties
automation, payments, checkout, commerce, and infrastructure

Locations

Employees at Primer

Updates

  • View organization page for Primer

    40,619 followers

    𝗧𝗵𝗲 𝗻𝗲𝘄 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗼𝗿 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲 For the first time ever, leading payment processor dLocal built and launched their own full production connection into Primer in 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝗮 𝗱𝗮𝘆. ❌ No code ❌ No engineering queue  ❌ No waiting on anyone's roadmap This is Primer for Partners, and it changes the game for everyone in payments. For providers, it means 𝗳𝘂𝗹𝗹 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝘆. Build, own, and launch your connection on your own timeline, and instantly be live across Primer's entire merchant network. For merchants, it means 𝗺𝗼𝗿𝗲 𝗰𝗵𝗼𝗶𝗰𝗲, 𝙛𝙖𝙨𝙩𝙚𝙧. Every new provider that joins is available to activate in minutes. With Primer for Partners, the payments ecosystem builds itself. dLocal understood that from day one, which is why they put their hand up to be first. A huge congratulations to Horacio Raviolo, the dLocal team, Thomas Pasterk, Charlotte Yates, and everyone at Primer for bringing this to life. This is the story of what happens when two teams build something they both believe in. And we’re just getting started. 🔗 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆: https://lnkd.in/eCr-A7xA

  • View organization page for Primer

    40,619 followers

    Dabble has increased its authorization rate by over 10% since partnering with Primer. Not from one big change, but from constant experimentation and the tools to run those experiments fast.  • 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: Complete control over how every payment is routed, adjustable in minutes without touching engineering.  • 𝗙𝗮𝗹𝗹𝗯𝗮𝗰𝗸𝘀: Failed payments automatically retried through a backup processor. In 2025 Dabble recovered over AUD $1M in revenue.  • 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Rolled out gradually, measuring impact at each stage before scaling further.  • 𝟯𝗗𝗦: A different strategy in every market, built on what Primer’s data actually shows. "Primer gives us total control over how we manage our payments end-to-end,” says Anthony Cugnetto, Head of Core Product at Dabble. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆: 🔗 https://lnkd.in/eGZxcnm7

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  • View organization page for Primer

    40,619 followers

    𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗻𝗲𝗶𝘁𝗵𝗲𝗿 𝗱𝗼 𝘄𝗲.  The payments industry got very good at handling the moment a transaction is made with smarter routing, higher authorization rates, and fewer checkout failures. But what about after the payment lands? Most finance teams have been piecing everything together from disconnected reports, buried fees, and FX conversions nobody approved. We spoke to finance leaders who’ve tried every tool out there, and the problem is always the same: too many tools pulling from too many sources, and never a clear, complete picture in one place. Until today. 𝗣𝗿𝗶𝗺𝗲𝗿’𝘀 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝘀𝘂𝗶𝘁𝗲 brings together 𝘁𝗵𝗿𝗲𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, all built into one platform, connected to your payments infrastructure from the source.   ✅ 𝗥𝗲𝗰𝗼𝗻𝗰𝗶𝗹𝗶𝗮𝘁𝗶𝗼𝗻. Every payout, fee, and discrepancy matched automatically across all your PSPs.  💰 𝗖𝗼𝘀𝘁𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄. Processor fees, interchange fees, scheme fees, and FX markup, all broken out across your PSPs so you know how much they’re actually charging you.  🌐 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀. Hold, convert, and move balances across 22+ currencies on a timeline your finance team controls. 𝗠𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗵𝗲 𝗹𝗲𝗮𝗸𝗮𝗴𝗲.

  • View organization page for Primer

    40,619 followers

    Even at the world's largest payment providers, the best products come from staying close to the merchants who use them. Not just at the start, but throughout the entire build. James Fry, Head of Enterprise Product at Worldpay (now part of Global Payments Inc.) shares with Theo Spyrides the one piece of advice he'd give to anyone building payment technology today. The merchants you stay closest to are the ones who help shape the best products. And for merchants, the message is just as clear. Choose payment partners who actually want to build with you, not just sell to you. 🔗 Don’t miss the latest episode of Payments Unfiltered: https://lnkd.in/ec44FNmh

  • View organization page for Primer

    40,619 followers

    Netcomm Forum starts next week in Milan 🇮🇹 If you’ll be there and want to talk payments architecture and more, be sure to reach out to Leo Magazzu.

    I'll be at Netcomm Forum in Milan on May 6 & 7, representing Primer Payments don't always get the main stage at retail events (We need to fix that ASAP) Imagine having a system that lets you connect multiple PSPs, local payment methods, and fraud tools through a single API. What if you also had smart routing, automatic fallbacks when a processor fails, and real visibility on costs and authorization rates, all in one place. Would be crazy right? Well, that's what Primer does: One integration, full control. If you're going to be there and want to compare notes on payment architecture, drop me a message. -- On the evening of May 6th I'm also at the E-commerce Charity Night by Polimeni.Legal (link in the comments). All proceeds go to Digital For Children, a non-profit I actively support, personally and through the communities I co-founded, Marketing Meetup Milano and Silicon Drinkabout Italy. Their missions run across Kosovo, Nepal, and the Democratic Republic of Congo, bringing technology and concrete resources to kids who have almost no access to either. Last edition: 330 people, €12,000 raised

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  • View organization page for Primer

    40,619 followers

    🎙️ 𝗣𝗮𝗿𝘁 𝟮 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗪𝗼𝗿𝗹𝗱𝗽𝗮𝘆 𝗶𝘀 𝗹𝗶𝘃𝗲 Most people know what a PSP does. Far fewer know what it actually takes to run one. Every year, payment networks push 𝘩𝘶𝘯𝘥𝘳𝘦𝘥𝘴 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘦𝘴. New fields, new formats, pricing updates, and token mandates. For PSPs, absorbing all of that is what James Fry, Head of Enterprise Product at Worldpay (now part of Global Payments Inc.), calls the cost of keeping the lights on. In this conversation, Theo Spyrides sits down with James to explore what it really takes to build and run a PSP at global scale. They get into why no single PSP can serve all of a merchant's needs, what good developer experience actually looks like, and how James thinks about structuring product teams inside a large payments organization. Catch the full episode: 🔗 https://lnkd.in/ec44FNmh

  • View organization page for Primer

    40,619 followers

    Most payment leaders know that relying on a single processor is a risk they can't afford to ignore. We know because we asked 150 of them. Most do the logical thing and add another processor. The problem is that redundancy without a unified layer actually creates more complexity as you scale. Integrations multiply, reporting fragments, and engineering time gets absorbed by maintaining connections rather than building products. What looks like progress quietly becomes drag. That's what 𝗽𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗲𝗿𝘁𝗶𝗮 really looks like at scale. We wrote about why most payment leaders already know this, and still don't act on it. 🔗 https://lnkd.in/eMN2Zfhm

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  • View organization page for Primer

    40,619 followers

    💰𝗟𝗜𝗩𝗘 𝗡𝗢𝗪: 𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝘁𝗼𝗼𝗹 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗣𝗦𝗣 𝗶𝘀 𝗰𝗵𝗮𝗿𝗴𝗶𝗻𝗴 𝘆𝗼𝘂. There’s a good chance you're paying PSP fees you can't see. Your processors don’t report them the same way, and you’re left piecing it together manually across inconsistent reports, multiple PSP invoices, buried fees, and invisible FX markups. Most teams just accepted this as the norm. 𝗪𝗲 𝗱𝗶𝗱𝗻’𝘁. Today, we’ve launched 𝗖𝗼𝘀𝘁𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄, finally giving you an agnostic view of every scheme fee, processing fee, FX fee, and more. All in one place. 🎯 𝟭𝟬𝟬+ 𝗰𝗼𝘀𝘁 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁𝘀 📊 𝟭𝟮+ 𝗰𝗵𝗮𝗿𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 🗓️ 𝟯𝟬+ 𝗱𝗮𝘆𝘀 𝗼𝗳 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗱𝗮𝘁𝗮 One of our merchants opened Costs Overview, caught a hidden PSP interchange surcharge, and acted on it the same day. 𝘛𝘩𝘢𝘵'𝘴 𝘸𝘩𝘢𝘵 𝘤𝘰𝘴𝘵 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦. 🔗 𝗦𝗲𝗲 𝗖𝗼𝘀𝘁𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻: https://lnkd.in/e39d6-En

  • View organization page for Primer

    40,619 followers

    Every company faces the same question: Do you build and maintain your own payments infrastructure, or do you focus on what actually differentiates your product? For most, the answer should be straightforward. Payments are complex. Build them in-house, and that complexity eventually becomes a bottleneck. The team at Pointspay recognized this early. As a global loyalty payments network, letting shoppers pay with airline miles and loyalty points at checkout across 250+ merchants, they knew payments complexity would only grow. So instead of building it themselves, they built on Primer. Read the full case study: https://lnkd.in/eDYkC-vs

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  • View organization page for Primer

    40,619 followers

    Something big has been in motion at Primer 👇 Since we launched Global Accounts last year, we've been quietly building. We spent time with CFOs, Controllers, and Finance Ops leaders to understand, candidly, what's broken in their payment stacks. The problems they described aren't edge cases. They're the norm. We heard them, and we’ve been building for them. More soon…

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Funding

Primer 5 total rounds

Last Round

Corporate round

Investors

Tencent
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