Holy crap. We made the list. Who Gives A Crap has been named in the TIME100 Most Influential Companies as one of the Top 10 Social Good Companies of 2026. Not bad for a little old toilet paper company. It started as a simple but audacious idea to make toilet paper and donate 50% of profits to help tackle the global water and sanitation crisis. Today that idea, along with the support of our founding partners, employees and incredible community of customers, has helped us donate over $20M AUD to water, sanitation and hygiene (WASH) initiatives around the world. From a 50-hour toilet sit to the TIME100 Most Influential Companies, turns out giving a crap can go a long way. Check out the full list from TIME here: https://bit.ly/42a6xhb #TIME100CompaniesIndustryLeader
Who Gives A Crap
Retail
Melbourne, Victoria 64,177 followers
Good for your bum🍑 Great for the world 🌏 100% bamboo & recycled TP 💚 50% of profits donated to help build toilets 🚽
About us
We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses. Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them. We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started. We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.
- Website
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http://www.whogivesacrap.org
External link for Who Gives A Crap
- Industry
- Retail
- Company size
- 201-500 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
Get directions
Collins St
Melbourne, Victoria 3000, AU
Employees at Who Gives A Crap
Updates
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Turning waste into wonder? Don’t mind if we poo! This Earth Day, we’re proud to announce our partnership with Sustainable Organic Integrated Livelihoods (SOIL) Haiti. Only 32% of urban residents in Haiti have access to proper sanitation facilities, and less than 1% of all human waste is safely treated. SOIL believes that every human being has the right to health and happiness, and waste does not exist in social or ecological systems. It’s why they created a container-based toilet service to transform human waste into compost, an eco-solution that restores depleted soils - boosting fertility, water retention and food production. Wowza. Here are some of their mind-blowing achievements: 💩 1,300+ metric tons of waste safely removed from urban neighbourhoods and transformed into compost annually 🌱 350+ metric tons of compost produced annually and used to restore Haiti’s soils 💧 60 million gallons of water saved annually with SOIL’s dry-toilet technology SOIL Haiti is doing some truly amazing things, and thanks to the ongoing support of our lovely customers we’re able to help fund their mission. On Earth Day, isn’t it amazing what butts can do together to help protect this planet?
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It almost brings a tear to our perfectly round cheeks. Our co-founder Danny Alexander went on the Uncensored CMO podcast this week to tell the story of how our little toilet paper company was born, and the big hairy audacious goals we’re aiming to achieve. Perfect on-the-loo listening material.
HE SAT ON A TOILET FOR 51 HOURS! Of all the founder fundraising stories this has to be the wildest Danny Alexander one of the co-founders of Who Gives A Crap recalls the story of his co-founder Simon wanting to raise their first AUS$50k The idea was simple They would film him sat on the toilet until the money was raised This would be a cheap way to make sure everyone knew about their new toilet roll brand 'Who Gives A Crap' that had pledged to donate 50% of its profits to projects providing access to toilets - some 2 billion people live without it However it took a total of 51 HOURS until the money was raised so there was Simon live-streaming throughout that time until the target was hit When you have no media budget you have to turn everything you do into media This is a brilliant example It was great catching up with Danny on Uncensored CMO and hearing about 🚽 How the brand was invented 🚽 Why they wanted to donate half their profit 🚽 Running a side hustle until they got scale 🚽 How they raised money to expand 🚽 The name that almost wasn't 🚽 Why packaging is your best media channel 🚽 The innovators dilemma of entering new categories 🚽 The greatest failures they encountered 🚽 The values that Who Gives A Crap hold themselves to I love challenger brands and this is one of the very best examples Check it out here apple https://lnkd.in/eBuwHq2U Spotify https://lnkd.in/eKcZf8Z8 And if you want to hear the 'one thing' I took from this episode then sign up to my newsletter here The One Thing https://lnkd.in/etvJGuqr Emily Kraftman Kerry Collinge Adam Morgan
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Now here’s a fun fact to take to your next trivia night… Did you know that untreated poo creates methane? And that methane is a very potent greenhouse gas that’s more harmful than CO₂ in the short term? When people buy our toilet paper, we’re able to support work that tackles problems like this. Recently, that meant purchasing 1,000 sanitation-based carbon credits through our impact partner in Nairobi, Fresh Life, diverting human waste before it releases methane and turning it into fertiliser or animal feed instead. That’s equivalent to around 217 cars off the road for a year! Toot toot!
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