Tenjin

Obsessing over retention metrics is core to building a sustainable app portfolio. Our new blog recaps an episode of Tenjin ROI 101, where Evelin Herrera explains why retention depth breeds long-term loyalty. 🎯 Games face a common retention challenge: elite D30 can mask weak D60+ retention, limiting long-term LTV. 💳 Non-gaming apps sustain longer lifecycles with subscription models, creating predictable churn and stronger long-run LTV. 🌱 Organic retention is the main lever for durable, fundable growth. Takeaways for your UA strategy: ⏱️ Prioritize retention cohorts (D1–D7, D30, D60, D90) to model true lifetime value. 💡 Invest in hybrid monetization to stabilize cash flow and extend retention tails. 🛡️ Build an organic moat to reduce dependency on paid UA. 👉 Read the full breakdown  🔗 see link in comments. #RetentionMetrics #UA #MobileStrategy

“Going viral isn’t about making the perfect video. It’s about making enough good ones to find the winner.” That was one of the biggest takeaways from our podcast and latest blog with Nikita Zatsepin of Creally. A few things that stood out: 📹 Volume matters more than perfection ⚙️ Creator marketing only works at scale when the system is there 📊 Median views matter more than follower count 💸 Better incentives usually lead to better content 🔁 Organic helps find the hook, paid shows what actually converts The best teams aren’t treating creators like one-off partnerships anymore. They’re building repeatable, reproducible content engines. 📥 What’s your approach to content that clicks? Let us know and read the full blog: see link in comments. #MobileMarketing #UserAcquisition #Growth #CreatorEconomy

What will redefine mobile app portfolios in 2026? The answer: a shift from games to apps. Our latest Tenjin ROI 101 episode features Evelin Herrera (EHVM Apps Capital) breaking down the numbers: Apps: 55-70% profit margins, 5-person teams, 4-5 weeks to acquire Games: Lower margins, larger teams, 9+ months to launch Apps are gaining organic MRR and profitability even before UA kicks in. Game studios are pivoting to expand their app portfolios...but, are you? Read the full breakdown 👉 link in comments.

"Creator marketing isn’t cheaper—it just plays by different rules." That’s how Nikita Zatsepin framed it in our latest blog. Here’s what’s driving the shift: 📈 Rising acquisition costs 🔒 Harder attribution 🎯 Squeezed paid UA margins Meanwhile: 📊 Case study: 70 micro-creators → 3,500 videos → 27M views 🚀 Creator-led growth = scalable content engines Takeaways: → Scale volume, not just budgets → Pay for views, not followers → Trade perfect attribution for cheaper reach → Treat creators like a testing engine What’s your approach—still scaling paid UA or testing creators? 👇 📥 Full blog: https://lnkd.in/dxp7zWkv #MobileMarketing #UserAcquisition #Growth

"What if an AI could run your entire user acquisition strategy by itself?"  🤖 For Eldar Agayev, this isn't hypothetical. It's already happening. Eldar is the founder of Hachly and runs an advanced AI automation setup: a fully automated TikTok and Instagram pipeline using OpenClaw: generating, editing, and publishing videos with almost zero manual work. What we cover: 🖥️ OpenClaw Setup: VPS vs local machines, security, and why infrastructure choices matter more than you think 🧠 ClawHub & Skills: How AI agents install capabilities and learn 🎬 Automated Content: hands-off TikTok & Reels pipeline from scratch with almost zero manual input 📲 AI-Driven UA: How organic short-form content becomes a scalable user acquisition channel for apps 🔐 Risks & Security: Prompt injection, unsafe skills, and safeguards ⚙️ Scaling: Single-agent vs multi-agent systems and how to run high-volume automation If you work in mobile growth, this episode will change how you think about content and UA in 2026. 🎥 Full episode: https://lnkd.in/dYCyZpje 💬 Would you trust an AI agent to run your strategy? Drop your thoughts below. #MobileGrowth #AIAgents #UserAcquisition #AppMarketing #Automation #MobileMarketing #OpenClaw

🎮 Exciting news — Tenjin has officially partnered with adWMG. adWMG bridges the gap between premium gaming inventory and mobile user acquisition, connecting console, CTV, desktop, and mobile environments into one measurable campaign experience. Game studios can now reach highly engaged gaming audiences on PlayStation, Xbox, and connected TV, while driving and measuring mobile installs through seamless QR-based and tracked user journeys. By combining adWMG's premium gaming inventory with Tenjin's attribution infrastructure, studios get clear visibility into performance, installs, and ROAS across every device, end-to-end. As Lewis Horgan, Head of Mobile Growth at adWMG puts it: "Campaigns can now be measured end-to-end, giving studios clear visibility into performance, installs, and return on ad spend across devices." Here's to what's ahead for studios and our teams. 🙌

🇹🇷 Tenjin’s Turkish Market Lead Shares The Need To Know for Turkish Studios Mobidictum's Sina Özgen sat down with Tabarak Paracha of Tenjin to discuss: → Why joining the incentive program was a strategic priority for Tenjin → What the program means in practice for local studios → How Tenjin is already working with #Turkish partners in the region 🎙️ In the interview, Tabarak covers the company's relationship with the Turkish mobile app ecosystem, how to get involved, and how the platform works with local partners. 👀 For mobile app publishers with a registered Turkish entity, using Tenjin could reduce MMP costs by 50%, enabling studios to scale globally. 👉 Read the full article: https://lnkd.in/dnVuksSs

🎉 Big news for Turkish studios and app companies using Tenjin. ✨ We're excited to share that Tenjin has been officially accepted into the Turkish Ministry of Trade's incentive program. This is one of the most selective approval processes for data, analytics, and reporting tools in 🇹🇷. Studios with a registered Turkish entity, may now be eligible for government for 50% reimbursement when working with Tenjin.  💵 That includes: 💰 UA and marketing costs at 50% (up to ~$1.2M annually) 📊 Data and analytics tools like Tenjin at 50% ☁️ Cloud and server costs up to ~$115K annually 📱 Apple and Google platform commissions partially reimbursed 🤝 Employment support for local and overseas staff #Türkiye has always been an incredibly strong region for us. A huge thank you to Dr. Gürcan Avci and Av.Arif Esen from Finahukuk, as well as Sinan Dinc and Mehmet Alpsoy at Fusee, and many others who supported this process. We truly appreciate your help in making this happen.  We're supporting our #Turkish partners navigate the program. Get in touch and we'll walk you through it.  Full article in comments 👇🏽

🚀 Exciting news — we've officially partnered with Play2Pay! Play2Pay, Inc. is transforming how consumers pay for their wireless service. By gamifying bill payments, users earn rewards for playing mobile games and completing offers — saving hundreds of dollars a year. Already embedded in 13M+ devices across the U.S. and available to Cricket Wireless and Metro by T-Mobile, Play2Pay gives mobile game developers a unique channel to reach highly engaged, reward-motivated users at scale. This integration enables mobile game developers working with Play2Pay to measure installs, validate campaign performance, and optimize user acquisition with greater accuracy within Tenjin's attribution and analytics infrastructure. We're excited to see what we can do together. 🙌

What separates a hobby game from a sustainable F2P business? 📊 Michal Tomčány — game designer with 10+ years in F2P — says it comes down to one thing: whether you have a model before you start building. "You don't start a game and then shoehorn the game into this model." In our latest Tenjin 101 blog post, he walks through the exact unit economics framework he uses to forecast revenue, set pricing, and diagnose what’s broken. He brings it to life with a real example: a shoot-'em-up game offering ad removal for $3.99 — while their model required a $9.99 average purchase price. Every converted user was losing them money. The article covers: → LTV, CPI, ARPDAU, CVR and how they connect → Working backwards from a revenue goal to set pricing → When and how to troubleshoot retention, CPI, and ARPDAU issues. 🔗 Full article in the comments 👇