Mark Roth

Another case study showing how we generated 748 OTP-verified MVA leads at $16.43 CPL for our PPL agency client and the same leads now being sold to their MVA vendors across multiple states for $150–$180 each. #MVALeads #MVAMarketing #PPLAgency #CPAMarketing #LeadGeneration #MetaAds #FacebookAds #PerformanceMarketing #LeadGenExperts #DigitalMarketingAgency #PaidAds #AgencyScaling #MarketingResults #CaseStudy #LeadGenSystem #MVAAdvertising

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Scaling CPI vs CPL isn’t about picking a side. It’s about knowing when each model works and when it breas. 👉 CPI gives you quick data, but fraud filters crush scale fast. 👉 CPL starts slower, but wins advertiser trust and bigger budgets. The smartest affiliates in 2025? They rotate both test with CPI, then scale with CPL. Which model are you betting on this year? #AffiliateMarketing #CPI #CPL #PerformanceMarketing #MagicBid

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Agencies are crushing it with Claude Code: Small agency owner. 34 active vendor and client contracts in a Google Drive folder. No idea which ones auto-renewed, which had rate escalation clauses, or which were expiring in the next 90 days. He opened Claude Code. Said: "Read every contract in this folder. Build me a spreadsheet with key dates, renewal terms, termination notice periods, and anything that costs me money if I miss it." Went to pick up his kid from school. Came back to a CSV with every contract parsed. Renewal dates, notice windows, rate increase triggers, liability caps. Color-coded by urgency. Three contracts were auto-renewing within 30 days. One had a 60-day termination notice window that had already passed. He was locked in for another year on a tool he'd stopped using. It also flagged two contracts with conflicting non-compete language that could cause problems if he took on a new client in the same vertical. He didn't ask about that. No paralegal. No contract management SaaS. One sentence while he drove to school. He cancelled the unused tool before the next renewal and saved $14K.

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If an agent asked, “Where does this stand?” Right now, could you answer fast? Not after checking a spreadsheet. Not once finance weighs in. Right now. Most agencies don’t struggle with commission accuracy. They struggle with commission visibility. After AEP and OEP, that gap shows up quickly: - More follow-ups - More internal handoffs - More time spent explaining status If the answer lives in: - An email thread - A shared spreadsheet - Someone else’s inbox That’s usually the signal. Curious how others handle this. How easy is that answer for your team today? (From what we see at Comissio, this question tells you everything.) #insuranceagencies #commissions #commissionvisibility #insuranceoperations #financeteams #AEP #OEP #postenrollment #agencygrowth

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Funding Growth: Why Most Agencies Underspend on What Matters Most Agencies love to talk about growth. But very few are willing to fund it properly. Here’s the benchmark we use at RW2: - Commit 5–8% of your target revenue to sales and acquisition marketing. Not current revenue. Target revenue. Because if you’re aiming for $5MM, but allocating like you’re at $2.5MM — you’ll never close the gap. Here’s where most firms fall down: - They try to grow using only existing (billable) resources. - No one owns marketing. - Sales is split across leadership. - Budgets get cut when revenue dips. - Everything becomes reactive. But growth isn’t a byproduct of good intentions, it’s a function of dedicated, unbillable resourcing. That means: - Hiring a new business lead + marketing coordinator - Outsourcing execution to maintain consistency - Treating your sales and marketing budget as an investment aka not a switch you turn off when things get tight You’d never pause payroll or delivery. So why pause the one system that brings in new revenue? Growth is a system. It requires ownership, consistency, and capital. If you’re serious about scaling, fund it like you mean it.

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Want to get found by more local customers in Florida? 📍 Here are 4 SEO best practices every small business should follow: 1️⃣ Use city names in your titles & content: Think “Tampa salon” or “Orlando AC repair” 2️⃣ Claim & update your Google Business Profile: Stay visible on Maps & local search 3️⃣ Make your site mobile-friendly: Most Floridians search on their phones 4️⃣ Ask for and respond to reviews: Boosts trust and search rankings Want expert help getting your business to the top of Google? Let Ely Digital Marketing take it from here. 📞 Contact us today 🔗 Link in bio #SEO  #FloridaBusiness #DigitalMarketing #Tips #ElyDigitalMarketing

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Want more Sacramento drivers to find your auto repair shop? Local SEO can make the difference between an empty shop and a steady flow of new customers. Our infographic covers 6 proven steps: ✔ Claim your Google Business Profile ✔ List on local directories ✔ Optimize your website for mobile ✔ Share local content ✔ Get and respond to reviews ✔ Measure and improve regularly Full article here: https://lnkd.in/gGAXfQtP P.S. MarketinGear is Sacramento’s go-to agency for affordable, effective SEO and digital marketing tailored for small businesses.

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If you're running vehicle listings in Google Merchant Center, this update could be causing disapprovals right now and you might not even know it. Google just rolled out a new availability attribute value, and there's one condition setting that will get your products rejected if you miss it. I just dropped a quick video breaking it all down. https://lnkd.in/gfe_3xnZ

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