Matt Yanchyshyn

New for Business Insider: AWS’ capacity+performance issues cost real money w/ some AI customers (eg. Epic Games, Thomson Reuters, Figma) moving workloads to Google and Anthropic, an internal document shows. Highlights the financial toll of AWS’s capacity crunch. https://lnkd.in/gxZUhNe8 #Amazon #AWS

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mba.fortt.com: Strategic leaders are diversifying their companies across multiple cloud platforms. Elastic CEO Ashutosh Kulkarni describes his approach to that growing customer base. (w/Teddy Farkas)

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Multi-tenant SCIF as a Service. Lowering the barrier to entry for commercial innovation at classified levels. Great news! Having space to work from with classified network connectivity are some difficult hurdles to overcome.

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As Amazon Web Services kicks off its re:Invent 2025 conference in Las Vegas this week, the company is preparing the January rollout of new financial incentives and partner program enhancements aimed at increasing partner profitability and growing pipeline in the AI era. Learn more when you read CRN’s latest cover story ⬇️

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Ruba Borno, Amazon Web Services (AWS) global channel chief, sat down with CRN Assistant News Editor Mark Haranas at #AWSreInvent 2025 last week to discuss the major innovations in the AWS Marketplace and what partners can expect in 2026. You can watch their entire conversation here: https://okt.to/kVawTj.

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Learn how FOX partnered with Google to transform 30+ PB of archival content to build Intelligent Asset Service (IAS): Which helps them efficiently search and access a 30-year library of content. ​They also developed Fox Foresight, a tool that analyzes 150 years of MLB statistics to provide insights that can be used for storytelling for the fans. #googlecloud #gemini

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This is the convergence that will dominate 2026. I think this is pretty big news. It's not about one or the other. The right tool for the right job, and a tightly integrated ecosystem. Broadband, Cloud and Space. AT&T, AWS, and Amazon Leo Collaborate to Accelerate Modernization of Nation's Connectivity Infrastructure "AT&T will also collaborate with Amazon Leo, Amazon’s low Earth orbit satellite network to provide internet connectivity services to AT&T, enabling AT&T to broaden its connectivity capabilities and deliver fixed broadband services to business customers in areas where such services are needed." https://lnkd.in/g5ANbjNu

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When I came to AWS, I noticed a problem. The benefits of the cloud seemed obvious to most of our customers: media companies, financial services, hospitality companies - trade fixed cost for variable costs, be able to scale up and scale down, enter into new markets quickly, and create secure, reliable infrastructure. I saw how important the cloud was to innovation at scale - freeing up resources and cost for our customers to concentrate on what was going to keep them cutting edge. But RTB was different. We are sending billions of impressions around the internet with single-digit millisecond requirements where we need to interoperate with multiple partners – Publishers to SSPs, SSPs to DSPs, DSPs to SSPs, and companies providing services in between. We are a community - highly reliant on each other, innovating together, aligning on standards. I sat in a room with Usman Shakeel and Daniel Smith and we discussed - how can we remove barriers to entry of the cloud to anyone who runs RTB workloads, and make it better and easier for those who already do. That was the beginning of AWS RTB Fabric. Why now? We all know it - this is an extremely disruptive time in ad tech. Agents are here. AI is changing brand safety and measurement. Remedies to monopolist practices will be levied and new opportunities are coming. I want the ad tech community to meet this moment - and I want us to be laser focused on using our collective power to build it better this time around. Here's what AWS RTB Fabric can do: make it easy to connect with your partners (just 3 steps). Deliver single-digit millisecond performance (freeing more time up for advanced ad descisioning). Configure built-in modules (to optimize traffic, bid response rates, and bid efficiency with more modules to come). And we'll save you up to 80% compared to standard cloud networking costs. We'll handle the infrastruture, freeing up money and resources for ad tech's next big thing. If you have feedback, thoughts or questions - please message me or email me and we can chat! I'll be talking about this more at Marketecture on Monday, alongside customers Sean K. from Triplelift and Keith Petri from Viant. So so much love to the entire team for making my dream a reality (a small sampling) Usman, Dan, Trevor Dyck Sergio Serra David Dandeneau Philip Potloff Matt Yanchyshyn Gerry Louw Craig Miller Taline Ekmekjian Gaby Ferreres Clark Fredricksen Jonathan Harmms Tim Barnes https://lnkd.in/eBMYRXpH

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Just wrapped an incredible (and very high step count) week at AWS re:Invent! The production challenge we set out to solve? Producing for 2 formats at once: a traditional 16:9 broadcast and a mobile-first 9:16 experience. Teams are stretched, budgets are tight, and most workflows still treat vertical video as an afterthought. But what if one small team could natively produce both formats live, in real time, all from the cloud, without sacrificing quality? Here's what our setup looked like: - 4 person crew: EP, TD, graphics producer, host - 3 amazing cloud partners: Amazon Web Services (AWS), Tagboard, and Grabyo - 2 locations: a simple set and a PCR, not located in the same place! - 1 Pelican case of equipment The result? 42 unique live shows over the course of 4 days. A few takeaways worth sharing: Cloud workflows aren't the future, they're the way to scale: behind one of the simplest architecture diagrams I've ever seen at a conference demo, was the world of creative possibilities it opened up that would have required massive on-site infrastructure just a few years ago. Vertical is no longer "extra": if you aren't producing mobile-first content alongside your primary show, you might be missing the biggest audience in the building. Collaboration is the unlock: Tagboard+Grabyo+AWS = each piece solved a part of the puzzle. It only worked because the ecosystem worked together. Oh and next time? Put a coffee machine in the PCR! Huge thank you to AWS for being the connective tissue & engine that powered the whole workflow, and to the team Simone D'Antone, Ali E. Amoli, Colin Cupp, Bryan Samis, Nicole Bomar, and Tiffany Pfremmer for trusting us to do this together. Shoutout to our amazing crew Craig Gorbunoff, Brian Jones, Michael Dixon, and Morgan Werth who brought it all to life (and Justin Peterson behind the amazing graphics!). Can't wait for the next big idea.

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We recently announced the GA of Oracle Database@AWS. Customers can now run Oracle Exadata Database Service and Oracle Autonomous Database on dedicated infrastructure on OCI within the AWS U.S. East (N. Virginia) and U.S. West (Oregon) Regions. In addition, to meet growing customer demand, we plan to make the service available in an additional 20 AWS Regions around the world. InfoWorld has the details: https://lnkd.in/gswnvM9z

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