Matt Carter

🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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It’s 2026, and yet 80% of Google Ads accounts are still leaving money on the table. Most marketers are hesitant because they think they need perfect, absolute financial data to make Value-Based Bidding work. But that is a massive misconception. The secret isn't in the exact dollar amount, it’s in the ratio. If you know one customer action is 100x more valuable than another, you already have everything you need to let Google's bidding engine do the heavy lifting for you. Vishnu Vankayala (Hiring) and Alex Melen discuss why so many businesses, especially in automotive and small business e-commerce, are still avoiding this game-changing strategy. Want to know why absolute numbers don't matter and how to finally embrace the bidding strategy of the future? Check out the full video below!  https://lnkd.in/gg5rNu8Y #GoogleAds #ValueBasedBidding #DigitalMarketing #PPC #MarketingStrategy #Ecommerce #AutomotiveMarketing #GrowthHacking #BusinessGrowth #MarketingTips #CustomerLabs #1PDOps #AlexMelen

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$600K for traffic counting I sat in a monthly review with a dealership GM. They were spending $50K monthly on digital ads. The owner leaned forward. "Show me who looked at Tellurides yesterday." Most vendor reps start talking about aggregate data. Industry-standard analytics. Attribution models. Translation: they can't name a single person. Executives want names. We are beyond vanity metrics in 2026. Lead quality beats lead quantity every time. If your agency is spending your six-figure budget annually on marketing and still presenting vanity metrics, they're measuring the wrong things. The difference between traffic counting and lead generation is knowing who walked through your door. Harness the power of SMART Leads AI, a cutting-edge platform from New Road Advertising designed to capture and identify up to 50% of your previously anonymous website traffic. Transform your VDP views into actionable leads and gain an unparalleled competitive advantage. If you want to learn more, send me a DM.

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More ads won’t fix broken execution. Alignment will. ㅤ Franchisors often try to solve performance problems by increasing spend, more ads, more campaigns, more channels. But if operators aren’t executing locally, aren’t managing reviews, aren’t updating their listings, and aren’t following the playbook, no ad budget can fix that. ㅤ 🤝 Marketing wins come from alignment: corporate, franchisees, and marketing partners moving in the same direction. When everyone understands the plan and follows through, even modest budgets outperform massive ones. ㅤ Fix execution first. Spend later. If your network had to align around one priority this quarter, which one would change results the fastest? #FranchiseMarketing #TeamAlignment #MarketingStrategy #BusinessGrowth #Leadership #FranchiseOperations

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If your local business isn’t getting calls, it’s usually not a traffic problem — it’s a conversion + visibility problem. Here’s a proven, no-fluff playbook to get more phone calls 📞👇 1️⃣ Turn Google Business Profile into a Call Machine This alone can drive 30–60% of local calls. Do this: Primary category = exact service (not generic) Add call-focused services (each with keywords) Upload real photos weekly (office, team, work, location) Turn on Call History Post 2× weekly (offers, FAQs, before/after) 🔥 Pro tip: Use posts like “Call before 6 PM for same-day service” 2️⃣ Rank for “Call-Intent” Keywords (Not Blog Keywords) Most businesses rank for the wrong stuff. High-call keywords look like: “plumber near me” “emergency electrician [city]” “best dentist in [area]” “open now” “same day service” 👉 Build dedicated service + city pages for each. 3️⃣ Make Your Website Phone-First (Not Design-First) If users can’t call in 3 seconds — you lose them. Fix this immediately: Sticky Call Now button (mobile) Phone number clickable & above the fold Replace “Contact Us” with “Call Now – Get Help Fast” Add business hours next to phone number 📉 Most local sites lose 40%+ calls here. 4️⃣ Use Reviews as a Call Trigger People don’t call the best business. They call the most trusted one. Do this: Ask every customer for a review (same day) Reply to every review (yes, even 5⭐) Add keywords naturally in replies Showcase reviews near phone numbers ⭐ Aim for +10 reviews/month minimum. 5️⃣ Run “Call-Only” Google Ads (High ROI) Perfect if you want instant calls. Best for: Emergency services High-ticket local services Time-sensitive offers Set ads to: Mobile only Business hours only Call extensions ON 💰 One good call > 100 clicks. 6️⃣ Track & Kill What’s Not Working If you’re not tracking calls, you’re guessing. Track: Calls from Google Business Profile Calls from the website Missed calls (huge money leak) Fix: Slow response time No voicemail CTA Missed after-hours calls 7️⃣ Local Trust Boosters That Multiply Calls Small changes, big impact: Local landmarks mentioned on site “Serving [City] for X years” Real team photos Local FAQs (“Do you serve [area]?”) The Truth 👇 More calls don’t come from “more content.” They come from intent, trust, and friction removal If you want, tell me: What business do you run Your city Whether calls or bookings matter more I’ll give you a custom call-growth plan for your local business 🔥📞

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13 free tools for managing PPC campaigns: Budgets are growing, and expectations are even higher. But even with limited resources, you can effectively manage PPC campaigns if you use the right tools. And not necessarily paid ones. In this article, we’ll take a look at 13 free tools that marketers can use to manage client accounts, optimize ads, and improve paid advertising […] The post 13 free tools for managing PPC campaigns appeared first on UAMASTER agency blog. http://dlvr.it/TLfnpk

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The most underestimated question in DTC paid media isn't "what's my ROAS." It's "what's my max CAC." And max CAC is a direct function of AOV. Consider two scenarios: AOV of $50. COGS of $12. After fees and shipping, your max CPA is somewhere around $30 before you're losing money. AOV of $110. Similar COGS. Your max CPA is probably closer to $60. Same product category. Same platform. Same creative quality. But the second brand can outspend the first on every single auction. It can acquire customers that are unprofitable at $50 AOV and still make money. It has room to test more, stay in the learning phase longer, and weather bad weeks without going underwater. This is why AOV strategy isn't a revenue optimization — it's an acquisition strategy. Before you ask what's wrong with your campaigns, ask what AOV structure you're competing with. The brand that changed their offer is going to beat you at auction before your creative even matters.

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Agency Perspective: We are seeing retailers going all in on their own retail media networks, and they’re not subtle about it. Amazon Ads, Walmart Connect, Target’s Roundel, Kroger Precision Marketing have become serious media businesses, fueled by first-party data, loyalty programs, closed-loop attribution, and increasingly sophisticated AI and programmatic tech. For retailers, this isn't just experimentation within their 4 walls, its a massive margin game. Brands need to know this... For brands, this is where mistakes get made as of late. Although retail media is incredibly powerful inside the four walls for: -Capturing demand -Winning the moment of purchase -Proving ROI in a way CMOs and CFOs both like It does not create brands, it extracts value from them. If your strategy is overly weighted to RMNs, you’re betting that consumers already know you, trust you, and prefer you. Most brands don’t earn that luxury. What’s happening now for brands is dangerous: Brands are optimizing for conversion while starving the very things that create demand. The strongest brands are doing both of these things, and doing so deliberately: -Using retail media to harvest intent, and -Investing outside the retailer to build it: brand platforms, storytelling, cultural relevance, PR, creators, and experiences that exist long before a shopper hits the shelf or the search bar. Retail media decides where the sale happens. Brand building decides whether the sale happens at all. The next wave of winners won’t be the brands with the biggest RMN budgets. They’ll be the ones that understand the difference between performance efficiency and brand power....and fund both accordingly. Written by a human, not AI. LFG ⚡

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