About
📣 ATTENTION RECRUITERS, TALENT ACQUISITION SPECIALISTS, HIRING MANAGERS 📣
• Yes, I…
Articles by Michael
-
Loyalty or Respect? Are We Seeking the Wrong Thing?
Loyalty or Respect? Are We Seeking the Wrong Thing?
Think Respect, Not Loyalty “There is no loyalty anymore.” I heard this again today, and it got me thinking.
-
Content Marketing Success Starts by Asking the Right 5 Questions
Content Marketing Success Starts by Asking the Right 5 Questions
Creating high-quality content at scale is a challenge, but not impossible. However, a lot of marketers shoot themselves…
-
Anxiety, Depression, and Naomi Osaka
Anxiety, Depression, and Naomi Osaka
TW: Anger, Fury, "salty language," mentions of anxiety, depression, alcoholism, and drug use, Last night, my old friend…
2 Comments -
How to Get “Noticed” in LinkedIn
How to Get “Noticed” in LinkedIn
This morning, I had three people ask me privately, "How do I get more people to 'notice' me in LinkedIn?" It's not…
5 Comments -
Please Buy Me Flowers Before You Propose: 3 Lessons in B2B Lead-Gen
Please Buy Me Flowers Before You Propose: 3 Lessons in B2B Lead-Gen
I serve as the Content Marketing Manager for Passageways, a SaaS company based in Indianapolis, Indiana. I'm also…
4 Comments -
No, People Aren't Burned Out on Webinars
No, People Aren't Burned Out on Webinars
Browsing through LinkedIn this morning, I noticed a few ads that all said the same things: People are burned out on…
1 Comment -
More Marketing Bad Behavior
More Marketing Bad Behavior
My fellow Marketers, please don't do this. Earlier today, I received an unsolicited email from Respectable SaaS Company…
1 Comment -
Enough with the Lies, Damn Lies, and Statistics
Enough with the Lies, Damn Lies, and Statistics
Data is important, but at what point do you consider a statistic too old to cite? For example: I start with a premise:…
5 Comments -
HOW-TO: Get Your LinkedIn Messages In Email
HOW-TO: Get Your LinkedIn Messages In Email
How many times have you received an apologetic note like this? "I'm sorry for missing your message. I don't check…
-
Stop Trying to Measure "Brand Awareness"
Stop Trying to Measure "Brand Awareness"
Earlier today, I had an interview for a Director of Marketing role. Here's an edited transcript of one part of that…
Activity
-
Saying the quiet part aloud… You don’t need more time to decide. You need better signals.
Saying the quiet part aloud… You don’t need more time to decide. You need better signals.
Shared by Michael Rubin
-
Most candidates send a thanks email post-interview. Most of them get it wrong & it costs them the job ↓ After years of hiring, the follow-ups I…
Most candidates send a thanks email post-interview. Most of them get it wrong & it costs them the job ↓ After years of hiring, the follow-ups I…
Liked by Michael Rubin
-
“We were average all year. If you’re an average team with high expectations, you’re going to be disappointed.” … Try putting that on the opening…
“We were average all year. If you’re an average team with high expectations, you’re going to be disappointed.” … Try putting that on the opening…
Liked by Michael Rubin
Experience
-
Confidential B2B SaaS Company (NDA)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Licenses & Certifications
-
Advanced Digital Marketing Analytics
Lynda.com
Issued -
Advanced Google Analytics for Marketers
Lynda.com
Issued -
Community Management Advanced Skills
Word of Mouth Marketing Association
Issued -
WOM-COMM
Word of Mouth Marketing Association
Issued -
Net Promoter Score
Satmetrix
Issued
Volunteer Experience
-
Digger
Atlanta Habitat for Humanity
- Present 9 years 10 months
Economic Empowerment
What an amazing day! It was long and hard work, but definitely worth it. Seeing the look on the new homeowner's eyes brought tears to my own.
See me here: https://goo.gl/photos/1wFeKZXzp7mBujJC7
Courses
-
Advanced Google Analytics
-
-
Social Selling Advanced
-
Recommendations received
85 people have recommended Michael
Join now to viewMore activity by Michael
-
Exciting opportunity at TechPoint, we're hiring a Growth & Engagement Manager! This role is a unique 50/50 blend of account management and business…
Exciting opportunity at TechPoint, we're hiring a Growth & Engagement Manager! This role is a unique 50/50 blend of account management and business…
Liked by Michael Rubin
-
Dear Tide, I have thoughts. Seriously, can we not perpetuate false generational stereotypes in our advertising? Besides, didn't millennials push…
Dear Tide, I have thoughts. Seriously, can we not perpetuate false generational stereotypes in our advertising? Besides, didn't millennials push…
Liked by Michael Rubin
-
Be careful out there, job seekers. There is a RAMPANT scam going on where a legitimate-looking recruiter on LinkedIn contacts you about an…
Be careful out there, job seekers. There is a RAMPANT scam going on where a legitimate-looking recruiter on LinkedIn contacts you about an…
Liked by Michael Rubin
-
Aviation is one of the hottest industries right now - and Veryon is right in the middle of it. We're growing fast and I'm so proud of the team…
Aviation is one of the hottest industries right now - and Veryon is right in the middle of it. We're growing fast and I'm so proud of the team…
Liked by Michael Rubin
-
3 resume moves people think help... but actually signal age (and invite unconscious age bias). I get asked these questions constantly: "Is it…
3 resume moves people think help... but actually signal age (and invite unconscious age bias). I get asked these questions constantly: "Is it…
Liked by Michael Rubin
-
"I've been tailoring my resume for every job. Why am I still not getting offers?" A job seeker asked me this recently. They were doing everything…
"I've been tailoring my resume for every job. Why am I still not getting offers?" A job seeker asked me this recently. They were doing everything…
Liked by Michael Rubin
Other similar profiles
Explore more posts
-
NewGen Ops: Strategic Digital Operations & Technical Support
A slow, inflexible blog can frustrate readers and limit growth. This guide explains how professional blog software provides speed, customization, and the tools you need to create engaging, high-performing content, essential for serious bloggers and digital marketers. 📘 Read the full article: https://lnkd.in/eNQuz_XB #BloggingTools #ProfessionalBlogging #ContentStrategy #WebsiteOptimization #DigitalMarketing #BlogSoftware #WebDesignTools #OnlineContent #BlogGrowth #ContentCreation
-
Growthner
Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X
-
Bridging the Gap Podcast
The biggest mistake isn't not tracking enough—it's not tracking anything at all. This episode is your guide to building a successful data-driven marketing strategy from the ground up. I'll show you how to: ➡️ Align your marketing with business objectives. ➡️ Leverage the right technology. ➡️ Empower your team to make smarter decisions. We'll cover how to move from "I think this is working" to "I know this is working."
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content