Michael Hirshoren

Canada 🇨🇦 I’m heading your way In June, I’ll be at DSA Canada Connect 2026 and I want to talk about something I’m seeing across almost every Direct Selling company right now: the massive AI acceleration gap opening up. On one side: companies moving fast, solving real problems, building capability. On the other: companies stuck in planning mode, waiting for the “right” strategy. The difference isn’t technology. It’s action. In my session, I’m going to run you through something we’ve done with many of the 20+ direct selling companies we work with, something that accelerated their progress significantly. You’ll learn: → Where you are right now (honestly) → Where your immediate opportunities are → How to lead this, regardless of your title or technical background → Real examples of what’s working and what’s not And we’ll tackle both sides of this transformation: the incredible capability AI unlocks AND the very real risk it poses to human connection at the absolute heart of direct selling. It’s my first time in Canada (getting in a week early to explore), and I can’t wait to help you get on the right side of the acceleration gap. Thanks to Peter Maddox for inviting me and Ben Robinson for recommending me. If you’re there, see you in June!

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Most B2B companies don't have a pipeline problem. They have a pipeline visibility problem. The most honest thing I hear from CROs? "Our CRM shows us what happened, not what's about to happen." That's where Pipeline Control Points come in. Inspired by Tidemark's perspective on Control Point Patterns, we've applied the same thinking to pipeline generation at The Pipeline Group. Pipeline Control Points are checkpoints across your GTM funnel that help you: - Master buyer access with propensity-driven targeting - Eliminate attribution black holes (40-50% of leads in most systems) - Track pipeline velocity and stage pressure points - Identify systemic bottlenecks before they hit forecasts Get the full framework that's helping companies build predictable revenue: Pipeline Control Points: Why They're Critical for GTM Growth (https://lnkd.in/e_WE5bMe) What's your biggest pipeline blind spot right now? #Tidemark

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A functional GTM OS runs on shared rituals (weekly syncs, daily deal threads), real metrics like NRR and LTV:CAC, and live feedback loops via tools like Gong and Apollo AI. It’s powered by living docs and intentional motions—PLG isn’t the default. In one case, a sales-led motion beat inbound by 30% because self-serve didn’t fit the ICP. Read more: https://lnkd.in/gWyA656S Article by Shruti Tiwari #GTM #RevenueOps #PLG #SalesLed #ProductMarketing #B2BStrategy

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Most companies in competitive markets aren’t losing money because of bad sales teams… They’re losing money because of how long it takes to FIND customers who are ready to buy. And the cost of that delay? Far more damaging than you think. In our latest breakdown, we explain why remote BDR teams are becoming the secret weapon in high-competition industries like Energy, Telecoms & MSPs — and how they drastically reduce acquisition costs without hiring internally. Read the full breakdown here 👇 https://lnkd.in/e_gi65K6

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