Nathan Nickels

Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gvh8xHx3

1

Struggling with low brand visibility? This video breaks down why people aren’t seeing your brand and what might be holding your growth back. Watch till the end and assess your visibility strategy.

2

The CMO role is changing, and executives are setting the pace. In the coming year, marketing leaders are expected to drive customer acquisition, modernize MarTech, improve intelligence, and optimize performance. Discover six strategies CMOs can use to meet these demands and accelerate enterprise growth 🔗 https://ow.ly/qFY450WOqyx. #AIinMarketing #CMOMandate #TechMarketing Laurie Buczek MaryAnn Holder-Browne

37

Marketing agencies are under pressure to deliver results fast—but generic data and guesswork lead to wasted ad spend, low conversions, and missed opportunities. Analyze360® gives agencies a competitive edge by turning behavioral and psychographic insights into actionable marketing strategies. Tools like Propensity Scoring, Lookalike Prospecting, and Cluster Explorer help agencies deliver measurable outcomes. In fact, agencies using Analyze360 have achieved up to 4× better campaign performance, 317% revenue growth, and 30% higher response rates for their clients. Learn how Analyze360 equips marketing agencies with the resources to drive more revenue for their clients and their businesses: https://lnkd.in/eZd7Ximq #Analyze360 #RevenueGeneration #MarketingAgencies #CustomerInsights #Segmentation

2

Last week’s AMEC Measurement Month webinar, hosted by P+ Measurement Services, brought forward a message our industry can no longer ignore: communication is only valuable when we can prove its outcomes. 📊 👉 The conversation underscored a simple truth: effective measurement begins at the planning stage, not the reporting stage. It’s not about how much activity we produce, but about the behaviours we shift, the perceptions we shape, and the value we create for the organisation. 🎙️ Thanks to the speakers who shaped this discussion: Iskren Lilov (Muck Rack / AMEC), Amber Daugherty, MCM (Big Valley Marketing), Chris Wangalwa, MPRSK (Africa Strategic Communication Hub (ASCH)), Adaoha Vivian (Ogonnaya) Njemanze (NOVVA Media & Communications), Adedoyin Jaiyesimi (The Comms Avenue), and David Akinfenwa (Selar). We’ve captured the key takeaways in this carousel. Swipe through for the insights 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence

13