Neil Schuster

Sports Direct, your next revenue lever might be as simple as a badge. When users land on your category pages, they're faced with a sea of products. What if one visual signal could guide them straight to what sells? 𝗜𝗙 highlight bestselling/hype products with a hot badge,
 𝗧𝗛𝗘𝗡 the ARPU is increasing,
 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 users are visually directed to these products (nudging) and they are perceived as particularly popular (social proof), which creates a feeling of urgency to buy the product now before it is sold out (urgency/scarcity). We’ve seen this outperform discounts in tests for €50M+ brands. What do you think?

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#LN270 Last-click attribution is a bit like giving all the credit for a championship win to the player who scored the final point—completely ignoring the assists, the defense, and the strategy that got them there. For many SMBs, relying on outdated measurement tools means operating with a massive blind spot. If you only see the final click, you aren't seeing the real customer journey. You're likely over-funding one channel while starving the ones that actually spark the initial interest. The shift we are seeing—exemplified by brands like PALMONAS—is a move toward Data-Driven Attribution. By moving away from siloed platform data (which often "double-counts" success) and adopting a holistic, AI-assisted view, Palmonas managed to: ● Stop guessing which touchpoints actually moved the needle. ● Optimize ad spend in real-time across multiple channels. ● Scale their revenue by a staggering 7X year-over-year. The lesson? When you fix your "eyesight" on your data, your ROI tends to follow. High growth isn't just about spending more; it's about knowing exactly where that spend is working hardest. What’s the one marketing shift that unlocks growth for SMBs? Case study source: Think with Google!

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I was honored to join Fox 5 Newsroom Live in New York recently to unpack the dynamics transforming the streaming industry. We’re moving past the era of simple expansion into a period defined by consolidation, fragmentation, and strategic M&A. This isn't just about who offers the most content—it's about who can build a sustainable, viewer-centric model in an increasingly complex ecosystem. The key question now is: How do platforms balance scale with relevance, and what does that mean for the viewer experience? These shifts will separate the resilient players from the rest. Grateful for the opportunity to share my perspective. You can watch the full segment below—I’d welcome your thoughts on where the industry is headed next. #StreamingWars #MediaStrategy #ThoughtLeadership #FutureOfTV #MergersAndAcquisitions #LinkedInNews

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The sneaker market in 2026 isn’t loud — it’s selective. Margins are compressing on GRs. Narrative-driven drops are clearing. Liquidity is concentrating, not disappearing. This week’s KickStarts – The Weekly Cheatcode for Sneakerheads breaks down: • What’s actually moving • Where resale spreads are tightening • Flip or Skip™ verdicts • The AI price snapshot most blogs don’t cover If you care about culture and capital in sneakers, this is your weekly operator brief. Sponsored by Sellrly — helping live sellers, breakers, and creators reach new buyers beyond native platform reach. Watch here 👇 #Sneakers #SneakerResale #SneakerCulture #Streetwear #LiveSelling #CreatorEconomy

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The Guggenheim name isn’t normally associated with the creator economy. That’s changing. Dillon Lawson-Johnston and Criswell Fiordalis have launched a new creator economy fund through their firm Guggenheim Brothers Media. Lawson-Johnston is the great-great-grandson of Solomon R. Guggenheim. For our latest podcast and newsletter, Kaya Yurieff and I spoke with Fiordalis about the fund, when companies should consider funding and what he makes of key-person risk—and more!

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