Al Ramadan

Al Ramadan

Santa Cruz, Californië, Verenigde Staten
8K volgers Meer dan 500 connecties

Info

I help people and companies play bigger—by helping them believe bigger.

In…

Services

Ervaring

  • Play Bigger, LLC. grafisch

    Play Bigger, LLC.

    San Francisco Bay Area

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    La Spezia, Liguria, Italy

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    Santa Cruz

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Melbourne, Australia & San Diego

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

Opleiding

Publicaties

  • The Existing Market Trap

    Category Pirates

    The Existing Market Trap: A Prequel to Play Bigger

    Most companies don’t fail because they build bad products.

    They fail because they don’t build belief.

    They build something new—and the market compares it to something old.

    They follow the classic playbook—and end up playing a game they didn’t design.

    They’re misunderstood, miscategorized, and eventually… they stall.

    This is the Existing Market Trap—the invisible force that kills companies, careers, and…

    The Existing Market Trap: A Prequel to Play Bigger

    Most companies don’t fail because they build bad products.

    They fail because they don’t build belief.

    They build something new—and the market compares it to something old.

    They follow the classic playbook—and end up playing a game they didn’t design.

    They’re misunderstood, miscategorized, and eventually… they stall.

    This is the Existing Market Trap—the invisible force that kills companies, careers, and portfolios.

    In this sharp, founder-first Primer, the authors of Play Bigger return with the missing chapters—the prequel to the Category Design movement. They name the problem, map the 13 Deadly Sins that cause great companies to get stuck, and reveal the escape route: a bold, proven system for building belief in new markets—and becoming the only. Markets are people. Categories are beliefs.

    A market is just a group of people who share a problem.

    A category is what they believe can solve it.

    It’s not about products. It’s not about features. It’s about belief.

    Belief that the problem matters.

    Belief that your solution is the answer.

    Belief that you are the only one who can deliver it.

    Legendary companies don’t fight for shelf space. They build the aisle.

    They don’t out-feature the competition. They redefine the game.

    They don’t chase demand. They create it.

    And belief is the most powerful thing you can ship.

    Inside, you’ll learn:

    Why the Existing Market Trap is so dangerous—and so hard to see
    The 13 Deadly Sins that sabotage companies at every stage of growth
    The Market Creation & Category Design playbook: how to frame the problem, claim the category, and launch with force

    Andere auteurs
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  • Play Bigger. How Pirates, dreamers and Innovators create and dominate markets

    Harper Collins

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
    Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re…

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
    Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
    In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
    In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
    Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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  • IPO Sweet Spot

    Harvard Business Review

    The Harvard Business Review just published an article based on Play Bigger data science research into how technology companies are producing enduring value. Our Play Bigger data science team conducted a multi-year march to analyze all of the investment and market cap data from venture-backed companies funded since the turn of the century. Our team interrogated the data until it revealed the truth about a number of key factors:

    -How fast companies produce market cap
    -When companies…

    The Harvard Business Review just published an article based on Play Bigger data science research into how technology companies are producing enduring value. Our Play Bigger data science team conducted a multi-year march to analyze all of the investment and market cap data from venture-backed companies funded since the turn of the century. Our team interrogated the data until it revealed the truth about a number of key factors:

    -How fast companies produce market cap
    -When companies produce enduring value

    Andere auteurs
    Publicatie weergeven
  • Why customers forgave Netflix

    Fortune.com

    When a company builds and dominates a big new market, customers want it to succeed and will rally behind it even when it screws up.

    Andere auteurs
    Publicatie weergeven
  • UBER: THE GREAT DISRUPTOR

    Fortune.com

    Uber’s genius is that it created ubering. The 5-year-oldcompany just got valued at $17 billion based on its last round of funding. Only one other start-up, Facebook, has hit that valuation this early. Uber is worth it because it has developed its own market category – ubering – and is proving it can dominate a new transportation sector in city after city.

    Andere auteurs
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  • Tesla giving all its patents is a genius move

    Fortune.com

    The electric carmaker has been in danger of becoming a pioneering company in a small niche of the automobile market. Tesla is inviting competition and doing what startups from Salesforce.com to GoPro to Uber have done: It’s building a new whole new market sector in an effort to dominate it over time.

    Andere auteurs
    Publicatie weergeven
  • Why GoPro is beyond daredevil cameras

    Fortune.com

    As the company looks to go public, it should capitalize on the potential that it could one day be a sports company.

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    Publicatie weergeven
  • When your CEO turns into the awful Chief Ego Officer:

    Fortune.com

    Narcissistic CEOs often under perform their peers and are more likely to be convicted of fraud, according to a study

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    Publicatie weergeven
  • What savvy tech investors look for

    Fortune Magazine

    What savvy tech investors look for. Our new blog unveils #SiliconValley investing secret http://ow.ly/vyOop .@FortuneMagazine

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    Publicatie weergeven
  • BIG Customer: The new $50 Billion software category

    Fortune

    New social, mobile, and cloud technologies are giving both consumers and marketers more power than ever. Today when we have an interest in a product or service we do most of our research, browsing, and buying digitally.

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