‘Working with Al and his team confirmed what I’d hoped, these guys don’t just Play Bigger, they live it. Al dreams bigger, moves faster, and cares more deeply than most. And that says something, because he cares a lot about results. Watching him execute the lightning strike for The Existing Market Trap was like witnessing category design in motion. He doesn't just teach this stuff, he practices and perfects it. If you get the chance to work with Al and his team, take it. You won’t just get results. You’ll get clarity, momentum, and the kind of leadership that makes legendary work possible.’
Al Ramadan
Santa Cruz, Californië, Verenigde Staten
8K volgers
Meer dan 500 connecties
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I help people and companies play bigger—by helping them believe bigger.
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The Existing Market Trap
Category Pirates
The Existing Market Trap: A Prequel to Play Bigger
Most companies don’t fail because they build bad products.
They fail because they don’t build belief.
They build something new—and the market compares it to something old.
They follow the classic playbook—and end up playing a game they didn’t design.
They’re misunderstood, miscategorized, and eventually… they stall.
This is the Existing Market Trap—the invisible force that kills companies, careers, and…The Existing Market Trap: A Prequel to Play Bigger
Most companies don’t fail because they build bad products.
They fail because they don’t build belief.
They build something new—and the market compares it to something old.
They follow the classic playbook—and end up playing a game they didn’t design.
They’re misunderstood, miscategorized, and eventually… they stall.
This is the Existing Market Trap—the invisible force that kills companies, careers, and portfolios.
In this sharp, founder-first Primer, the authors of Play Bigger return with the missing chapters—the prequel to the Category Design movement. They name the problem, map the 13 Deadly Sins that cause great companies to get stuck, and reveal the escape route: a bold, proven system for building belief in new markets—and becoming the only. Markets are people. Categories are beliefs.
A market is just a group of people who share a problem.
A category is what they believe can solve it.
It’s not about products. It’s not about features. It’s about belief.
Belief that the problem matters.
Belief that your solution is the answer.
Belief that you are the only one who can deliver it.
Legendary companies don’t fight for shelf space. They build the aisle.
They don’t out-feature the competition. They redefine the game.
They don’t chase demand. They create it.
And belief is the most powerful thing you can ship.
Inside, you’ll learn:
Why the Existing Market Trap is so dangerous—and so hard to see
The 13 Deadly Sins that sabotage companies at every stage of growth
The Market Creation & Category Design playbook: how to frame the problem, claim the category, and launch with force
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Play Bigger. How Pirates, dreamers and Innovators create and dominate markets
Harper Collins
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re…The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.Andere auteursPublicatie weergeven -
IPO Sweet Spot
Harvard Business Review
The Harvard Business Review just published an article based on Play Bigger data science research into how technology companies are producing enduring value. Our Play Bigger data science team conducted a multi-year march to analyze all of the investment and market cap data from venture-backed companies funded since the turn of the century. Our team interrogated the data until it revealed the truth about a number of key factors:
-How fast companies produce market cap
-When companies…The Harvard Business Review just published an article based on Play Bigger data science research into how technology companies are producing enduring value. Our Play Bigger data science team conducted a multi-year march to analyze all of the investment and market cap data from venture-backed companies funded since the turn of the century. Our team interrogated the data until it revealed the truth about a number of key factors:
-How fast companies produce market cap
-When companies produce enduring valueAndere auteursPublicatie weergeven -
Why customers forgave Netflix
Fortune.com
When a company builds and dominates a big new market, customers want it to succeed and will rally behind it even when it screws up.
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UBER: THE GREAT DISRUPTOR
Fortune.com
Uber’s genius is that it created ubering. The 5-year-oldcompany just got valued at $17 billion based on its last round of funding. Only one other start-up, Facebook, has hit that valuation this early. Uber is worth it because it has developed its own market category – ubering – and is proving it can dominate a new transportation sector in city after city.
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Tesla giving all its patents is a genius move
Fortune.com
The electric carmaker has been in danger of becoming a pioneering company in a small niche of the automobile market. Tesla is inviting competition and doing what startups from Salesforce.com to GoPro to Uber have done: It’s building a new whole new market sector in an effort to dominate it over time.
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Why GoPro is beyond daredevil cameras
Fortune.com
As the company looks to go public, it should capitalize on the potential that it could one day be a sports company.
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When your CEO turns into the awful Chief Ego Officer:
Fortune.com
Narcissistic CEOs often under perform their peers and are more likely to be convicted of fraud, according to a study
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What savvy tech investors look for
Fortune Magazine
What savvy tech investors look for. Our new blog unveils #SiliconValley investing secret http://ow.ly/vyOop .@FortuneMagazine
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BIG Customer: The new $50 Billion software category
Fortune
New social, mobile, and cloud technologies are giving both consumers and marketers more power than ever. Today when we have an interest in a product or service we do most of our research, browsing, and buying digitally.
Andere auteursPublicatie weergeven
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