Andre Theus

Andre Theus

Santa Barbara, California, United States
3K followers 500+ connections

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About

I’m a marketing leader who’s spent the last two decades inside startups, leading growth…

Articles by Andre

Activity

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Experience

  • Infracost Graphic

    Infracost

    Santa Barbara, California, United States

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Santa Barbara, California Area

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    Troisdorf, Germany

Education

Licenses & Certifications

Publications

  • Rise Above the Competition with Social Intelligence

    Guest Author for Pragmatic Marketing

    Despite my professional involvement in online marketing for over a decade, it was not until 2008 that I fully recognized social media was here to stay and would disrupt our existing media landscape. In 2008, I was captivated by how the Obama campaign changed the rules of running a modern political campaign.

    See publication

  • How to get from a Firehose of Ideas to a Strategic Product Roadmap

    Guest Author on UserVoice Company Blog

    Product planning and strategizing can be an exciting process — and not just for product managers. Often it seems everybody has an idea about what should go into a product: investors, executives, sales reps, engineers, customers, prospects, the IT team…the list goes on. That’s why being a product manager can sometimes feel like being a parent: You have to say “no” a lot.

    See publication

  • 3 Example Product Roadmap Styles

    ProductPlan Blog

    What is the best product roadmap style? Sounds like a straightforward question, right? But it’s actually like asking, “What’s the best way to present our findings?” or “What’s the best organizational hierarchy for a new company?” Before you can answer intelligently, you need more information.

    See publication

  • Product Roadmaps: Your Guide to Planning and Selling Your Strategy

    ProductPlan Book

    Product managers play an absolutely critical role in an organization’s strategic direction. They are at the intersection of many important feedback streams — customers, colleagues, executives, and other constituencies. They are also constantly pulled in different directions by market changes and other external factors. Product managers need to digest this continuous stream of (often conflicting) data wisely, and lay the foundation for the company’s product vision.

    Other authors
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  • IT as a Cloud Services Broker: Provide Self-Service Access to Cloud

    RightScale Company White Paper

    This white paper examines how IT organizations can take on the role of a cloud broker, embrace “shadow IT,” and support the needs of the business.

    Other authors
    See publication

  • Can Your IT Infrastructure Handle the Holiday Marketing Campaign Rush?

    RightScale Company Blog

    If your organization has a seasonal spike in business around the end of the year, you're likely to find demand for compute resources spiking, too. And if your profitability depends on seasonal revenue, you'll need to architect scalable applications with an underlying infrastructure that can adapt to dynamically changing conditions — and you'll need to deploy it quickly because your holiday ads will be running before you know it.

    See publication

Courses

  • Frost & Sullivan, Product Marketing

    2013

  • Pragmatic Marketing

    2010

  • Richardson, Consultative Selling

    2009

Languages

  • English

    Native or bilingual proficiency

  • German

    Native or bilingual proficiency

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