About
What does it actually take to turn design into a business advantage, not a talking point,…
Articles by Andy
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Design is a mirror
Design is a mirror
Often, when something in a product looks or feels “off,” our instinct is to point to the design. At times, design is…
4 Comments
Activity
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Attending Figma Config 2026? Join Emily Strobl (Veit) and I as we share how Rocket is leveraging Figma's ecosystem—design systems, Code Connect…
Attending Figma Config 2026? Join Emily Strobl (Veit) and I as we share how Rocket is leveraging Figma's ecosystem—design systems, Code Connect…
Liked by Andy Vitale
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Pinterest. Taxwell. Cisco Networking. What do their design and research leaders all have in common? They'll be joining us for the first track in our…
Pinterest. Taxwell. Cisco Networking. What do their design and research leaders all have in common? They'll be joining us for the first track in our…
Liked by Andy Vitale
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12 Product Designers and 900k+ followers total 📈 From big to small, from educational to entertaining content, here’s what I enjoy about each…
12 Product Designers and 900k+ followers total 📈 From big to small, from educational to entertaining content, here’s what I enjoy about each…
Liked by Andy Vitale
Experience
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Education
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Licenses & Certifications
Volunteer Experience
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Advisory Committee Member
University of Wisconsin-Stout
- Present 8 years 6 months
Graphic Design & Interactive Media Program
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Advisory Board Member
Kent State University
- Present 8 years 4 months
User Experience Design Program
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Executive Board Member
Fast Company Executive Board
- 1 year 1 month
Contributed perspectives and insights on design, innovation, and leadership. The Fast Company Executive Board is an invitation-only organization of company founders, executives, and leaders who are defining the future of business.
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Board Member, Director of Design Impact
AIGA Minnesota
- 1 year 6 months
Served on the board of AIGA Minnesota as Director of Design Impact, leading chapter programming and initiatives that elevated design's role as a strategic and cultural force, including the Design Impact and Sustainable Design committees and the Design for Good initiative.
Publications
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Solving the ‘right’ problem: How design transformation yields human-centered outcomes
Fast Company
See publicationDistinguishes design transformation from digital transformation, arguing that human-centered design thinking, applied internally and externally, enables organizations to identify and solve the right problems, not just build solutions faster.
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Stewards of clarity in ambiguous spaces: How designers solve problems in enterprise today
Fast Company
See publicationExamines how designers navigate uncertainty and complexity in enterprise environments, using experimentation, empathy, and iterative thinking to bring clarity to ambiguous problems and align organizations around a shared vision.
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Leading through design: How the next generation of designers is driving organizational change
Fast Company
See publicationExplores how the next generation of design leaders moves beyond aesthetics to solve organizational and business problems through design, arguing for design's seat at the executive table.
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Collaboration: The Key to Happy Customers and Profitable Business
CIO Applications
See publicationCover feature in CIO Applications' Web Design and Development Edition, December 2019. Featured as Head of User Experience Design at SunTrust, exploring how collaboration drives customer satisfaction and business outcomes.
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Real-Life UX Design Processes (eBook)
UXPin
See publicationFeatured in a dedicated chapter of UXPin's Real-Life UX Design Processes eBook, a design industry resource showcasing UX practices from leading companies including Slack, Autodesk, and Kaplan. The 3M chapter covers UX design in healthcare and complex digital ecosystems.
More activity by Andy
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Most teams are using AI to move faster. But a few are starting to use it to think differently. In my next episode of This Moment We’re In, Greg…
Most teams are using AI to move faster. But a few are starting to use it to think differently. In my next episode of This Moment We’re In, Greg…
Liked by Andy Vitale
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I've been working on this for the last few months – excited to finally launch Ghostwriter: Your Personal AI Ghostwriter for LinkedIn & X! Last year,…
I've been working on this for the last few months – excited to finally launch Ghostwriter: Your Personal AI Ghostwriter for LinkedIn & X! Last year,…
Liked by Andy Vitale
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AI isn’t just changing how research gets done—it’s changing who does it, how teams are structured, and what strong leadership looks…
AI isn’t just changing how research gets done—it’s changing who does it, how teams are structured, and what strong leadership looks…
Liked by Andy Vitale
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A lot of people in our industry are leaning hard on words like taste, craft, and judgment right now. Some of them mean it. Some of them are using…
A lot of people in our industry are leaning hard on words like taste, craft, and judgment right now. Some of them mean it. Some of them are using…
Shared by Andy Vitale
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Andy Vitale nails it, as usual. "Creating impactful products is a forcing function. It punishes vague ideas. People who have shipped enough have…
Andy Vitale nails it, as usual. "Creating impactful products is a forcing function. It punishes vague ideas. People who have shipped enough have…
Liked by Andy Vitale
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I shipped Tagore today. It's an open-source skill for Claude Code, OpenCode, and Codex that scores AI-generated prose on 8 dimensions and rewrites…
I shipped Tagore today. It's an open-source skill for Claude Code, OpenCode, and Codex that scores AI-generated prose on 8 dimensions and rewrites…
Liked by Andy Vitale
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"Another post raving about AI? No way!" Well, not quite: In this case it's Taxact's customers! We've had *rave* reviews of TaxAct Smartfile AI since…
"Another post raving about AI? No way!" Well, not quite: In this case it's Taxact's customers! We've had *rave* reviews of TaxAct Smartfile AI since…
Liked by Andy Vitale
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We have millions of customers who trust us with their taxes. And what they consistently tell us is this: the hardest part is the doubt. Am I making…
We have millions of customers who trust us with their taxes. And what they consistently tell us is this: the hardest part is the doubt. Am I making…
Liked by Andy Vitale
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We're heading to Pittsburgh for the AMIN Worldwide Integrated Conference, where indie agencies will come together to build growth that lasts. Evan…
We're heading to Pittsburgh for the AMIN Worldwide Integrated Conference, where indie agencies will come together to build growth that lasts. Evan…
Liked by Andy Vitale
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Excited to share that I’ve started a new role as Director of Product Management at Auvik! I had a wonderful time meeting the team in person last…
Excited to share that I’ve started a new role as Director of Product Management at Auvik! I had a wonderful time meeting the team in person last…
Liked by Andy Vitale
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Celebrating incredible milestones at our Digital, Data and A.I. offsite with this wonderful team at Wells Fargo This is a significant year with big…
Celebrating incredible milestones at our Digital, Data and A.I. offsite with this wonderful team at Wells Fargo This is a significant year with big…
Liked by Andy Vitale
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If you're in the #Dallas area, join me at The Big Design Conference at The Palace Arts Center. 🎙️ I'm returning, and this year, the conversation is…
If you're in the #Dallas area, join me at The Big Design Conference at The Palace Arts Center. 🎙️ I'm returning, and this year, the conversation is…
Liked by Andy Vitale
Other similar profiles
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Charles Haggas
At Brightscout, we use PERT to estimate scope. PERT (Program Evaluation Review Technique) factors best case, worst case, and most likely outcomes to give us a weighted estimate. It helps us plan with precision and deliver with confidence. Rigor isn’t red tape. It’s how we protect timelines, budgets, and trust.
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Gabriel Guevara
One of the big milestones in design maturity is moving from tactical work to strategic influence. That shift requires more than aligning with the business goals; it’s about understanding the business dynamics. And one of the most important dynamics to pay attention to is how decisions get made. Are we optimizing for speed? Managing risk? Prioritizing user satisfaction? Every org is different. But when you understand the decision-making landscape, you can navigate it with purpose, and help your team have greater impact, faster.
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Scott Parker
With no affiliation, sharing this as I know it will be good. Peter Merholz's ideas have been instrumental in my shaping of design teams. As iF Design point out here - the right environment around the design team is key to producing a successful team. The role of the leader is to create that environment.
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Chris Mann
Most deep tech brands lead with complexity. Quantum breakthroughs. AI models. Patents and roadmaps. But luxury brands learned long ago that the story of craft matters more than the craft itself. Taste isn’t about elitism—it’s about restraint. It’s knowing what not to show, what not to say, and when to let silence do the work. As deep technologies like AI and quantum computing move from the lab to the world, the companies that lead will be the ones who communicate with elegance, not excess. Because when everything is powerful, taste becomes the real differentiator.
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Robert Fransgaard
This is what investing in AI in design looks like. As with many other job families, the design industry focuses on what might the impact of AI be: will it lower the quality with slop? Will it replace humans? Etc But I don't see much focus on to understand and really capitalise on the potential AI brings to design. We are largely treating it as any other tool: a way to get incrementally better. At best it's a short course for the designers, at worst it's expecting designers to already know how to use it. But AI has the potential for making radical shifts and leaps. I'd love to hear, and learn, from anyone who is making significant strides to drive AI transformation in design.
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