About
I am a strategy consultant with experience partnering with global retail and consumer…
Activity
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As I wrap up my first year at Columbia Business School, I'm excited to share that I'll be joining GitHub this summer as a Business Operations Manager…
As I wrap up my first year at Columbia Business School, I'm excited to share that I'll be joining GitHub this summer as a Business Operations Manager…
Liked by Anita Wu
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Day 2 of ASU+GSV Summit - what I'm noticing: a shift away from just productivity use cases to actual learning; calls to harness AI for human agency;…
Day 2 of ASU+GSV Summit - what I'm noticing: a shift away from just productivity use cases to actual learning; calls to harness AI for human agency;…
Liked by Anita Wu
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Excited to share that I'll be joining Google this summer in the New York City office as a Strategy & Ops Manager on the Ads team. A huge thank you…
Excited to share that I'll be joining Google this summer in the New York City office as a Strategy & Ops Manager on the Ads team. A huge thank you…
Liked by Anita Wu
Experience
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Education
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Columbia Business School
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• VP Alumni & Outreach - Retail & Luxury Goods Club
• VP Community (Lead) - Tech Club
• VP Social - Hospitality & Travel Association
• CMC Fellows
• Hermes Society
• AVP Alumni & Outreach - Retail & Luxury Goods Club
• AVP Conference - Columbia Women in Business (CWIB)
• AVP Marketing - Tech Club
• Academic Chair (Cluster D)
• 1st Place - Paramount Case Competition
• 1st Place - Chanel Hackathon -
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Volunteer Experience
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Vice-President (Activities)
UNSW Business Society
- 2 years 2 months
Previously, Social Director and Social Subcommittee Member
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Vice-President (Internal)
BusinessOne Consulting UNSW
- 1 year 8 months
Previously, Education Director and Student Consultant (Client - 40K Globe)
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Member of Youth Parliament
YMCA NSW
- 5 months
Civil Rights and Social Action
Criminal Justice Team - Winner for Best Report
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Publications
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Fashion Retail for Gen Z and Beyond: 5 Strategies to Stay Ahead
Wall Street Journal
See publicationBrands should rewire their organizations to match the speed, complexity, and expectations of the next generation of consumers
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Rewired retail: Winning the future of fashion
Deloitte
See publicationHow Gen Z, AI, and ecosystem design are fracturing the funnel and redefining omnichannel. What capabilities will fashion brands need to build to keep pace? Learn how companies can evolve their engagement strategies, technology investments, and organizational models to stay relevant - and take the lead into 2030.
Honors & Awards
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1st Place
Copenhagen Business School Case Competition
International Case Competition at Copenhagen Business School - 28 hour case for Arla Foods and 4 hour case for Lix Technologies
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3rd Place & John Fitzpatrick Best Speaker Award
Thammasat Undergraduate Business Challenge
International Case Competition at Thammasat University - 48 hour market entry case for Thailand's largest bank, including SSME market research
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2nd Place
Cornell International Real Estate Competition National Finals
Invited to compete at Global Finals at Cornell University in New York
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Finalist
John Molson Business School
International Case Competition at Concordia University - Largest case competition in the world. 1st in 3 x 3hr cases and finalist in the 24hr case in the Dairy Industry
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Practice of Music 6th Grade (Flute)
Australian Music Examinations Board
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Practice of Music 8th Grade (Piano)
Australian Music Examinations Board
Languages
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English
Native or bilingual proficiency
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Mandarin
Limited working proficiency
More activity by Anita
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Hi Everyone! I’m excited to share that during my time at Columbia Business School I’ve been building Swyft, an AI-powered social shopping platform…
Hi Everyone! I’m excited to share that during my time at Columbia Business School I’ve been building Swyft, an AI-powered social shopping platform…
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As I complete my final MBA class at Columbia Business School, I’m honored to be named this year’s recipient of the Shuchman-Hulbert Award in…
As I complete my final MBA class at Columbia Business School, I’m honored to be named this year’s recipient of the Shuchman-Hulbert Award in…
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This summer I'll be headed south to NASA - National Aeronautics and Space Administration Kennedy Space Center as a Lunar Surface Logistics Intern…
This summer I'll be headed south to NASA - National Aeronautics and Space Administration Kennedy Space Center as a Lunar Surface Logistics Intern…
Liked by Anita Wu
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Super excited to (finally!) announce that Regbase is part of the Spring 2026 Y Combinator batch. I am incredibly grateful to YC for the opportunity…
Super excited to (finally!) announce that Regbase is part of the Spring 2026 Y Combinator batch. I am incredibly grateful to YC for the opportunity…
Liked by Anita Wu
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I’m thrilled to share that I’ll be serving as Co-President of the Columbia Beauty Club next year, alongside the amazing Cristina Costa. Serving as…
I’m thrilled to share that I’ll be serving as Co-President of the Columbia Beauty Club next year, alongside the amazing Cristina Costa. Serving as…
Liked by Anita Wu
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Congrats to Yair Saperstein, MD MPH, Laurence Coman, Joongheum Park, MD, and the entire Avo team on closing the Series A and the EBSCO DynaMed…
Congrats to Yair Saperstein, MD MPH, Laurence Coman, Joongheum Park, MD, and the entire Avo team on closing the Series A and the EBSCO DynaMed…
Liked by Anita Wu
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Honored to have The Clear Cut featured as a case study at Columbia Business School, a true full circle moment. While Kyle E. Simon was a student…
Honored to have The Clear Cut featured as a case study at Columbia Business School, a true full circle moment. While Kyle E. Simon was a student…
Liked by Anita Wu
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🏆 We are delighted to share that Linklaters’ UAE Corporate practice has been ranked Tier 1 by Legal 500 EMEA 2026. A huge thank you to our clients…
🏆 We are delighted to share that Linklaters’ UAE Corporate practice has been ranked Tier 1 by Legal 500 EMEA 2026. A huge thank you to our clients…
Liked by Anita Wu
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Last week I had the chance to sit down with Alliyah Gainer, Nya-Gabriella Parchment, Alexis D., Caitlyn Kumi, and Tameka Bazile 🟢 to chat all things…
Last week I had the chance to sit down with Alliyah Gainer, Nya-Gabriella Parchment, Alexis D., Caitlyn Kumi, and Tameka Bazile 🟢 to chat all things…
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