Asaf Shamir

The Rise of the AI Bettor: Is Your Affiliate Strategy Ready? While operators grapple with margin volatility, a quieter, more profound shift is happening at the player level. According to Kambi, a staggering 48% of bets on their network in 2025 were traded by AI. This is up from just 4% in 2022 - an 1,100% increase in three years. This isn't a niche trend; it's the emergence of a new player archetype: the AI Bettor. For affiliates, this changes everything. The traditional playbook of attracting players with emotional appeals, big bonus headlines, and "get rich quick" narratives may become increasingly obsolete. The AI Bettor is likely less susceptible to emotional marketing and more attuned to logic, data, and value. This presents a massive opportunity for sophisticated affiliates. The game is shifting from shouting the loudest bonus to providing the smartest insights. The affiliates who will win in this new paradigm are those who can: 1. Create data-rich content: Think deep-dive statistical analysis, strategy guides, and tool comparisons, not just team news. 2. Segment traffic by sophistication: Are you tracking which users engage with advanced content? This is your new high-value segment. 3. Build trust through transparency: The AI-assisted player will be better at spotting biased reviews. While some operators face headwinds, the affiliate market is projected to grow at a 13.21% CAGR. The growth won't be evenly distributed. It will be captured by affiliates who understand they are no longer marketing to just a fan, but to a fan with a co-pilot. Is your content strategy evolving to meet this new reality? #iGaming #AffiliateMarketing #AI #DataScience #MarketingStrategy #FutureofMarketing #CMO Referências: Kambi Q4 2025 Report (via Covers.com) Mordor Intelligence - Online Sports Betting Market Report

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From Acquisition to LTV: Why the Smartest eComm Apps Are Playing the Long Game. 🚀 Having led growth at mobile-first startups and scaled revenue past $100M, I’ve seen the playbook evolve — and the latest AppsFlyer eCommerce App Marketing Report makes it crystal clear: growth today is fueled by retention, not just acquisition. • Remarketing budgets rose 29% YoY in 2025, with iOS up 42% and Android 16%. • China-based apps, already dominant in iOS UA, ramped up remarketing globally. • But the real shift? Owned channels now outperform paid media for both conversions and retention. 🔥The old playbook — pouring budget into paid UA and hoping for retention — is broken. Today’s leading eComm brands are aligning around one goal: maximize long-term LTV through smarter user journeys. That starts by acquiring high-value users early with intelligent bidding tools like tROAS and app-conversion bidding — and keeping them engaged with AI-powered personalization, loyalty offers, and seamless web-to-app experiences. As Lee Jones from Google puts it: “Leading eCommerce brands are using intelligent bidding to find high-value users early, knowing they’ll drive stronger retention and order value.” Winning teams are asking: • What signals from the first session predict high-value behavior? • How do we unify KPIs across web and app to align teams and journeys? • How can AI optimize not just acquisition—but re-engagement and loyalty too? 📊 Standout stat: iOS users convert 1.3 days faster than Android, with a 39% higher first-time purchase rate and 68% stronger re-purchase performance — reaching that critical second conversion faster and proving the power of loyalty-driven growth. 💡 adidas saw 2.4X higher ROAS from app users compared to mobile web. This shows what happens when retention becomes the strategy, not the afterthought. Mobile apps are key to long-term retention, with app users delivering higher order values and stronger brand loyalty than web users. To succeed in today’s landscape, growth must be: • Predictive, not reactive • Product-led, not channel-led • Focused on lifetime relationships, not just installs The long game belongs to companies that align data, product, and performance marketing from day one. That’s where real LTV is won. 👉 Want more insights? Read the full AppsFlyer eCommerce report here: https://shorturl.at/GSxwv #LTV #Retention #Growth #Marketing #MobileMarketing #ProductLedGrowth #AI #eCommerceStrategy #Sponsored AppsFlyer

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𝗘𝘃𝗲𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝘀 𝘁𝗵𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴: 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝘀 𝘂𝗽, 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱, 𝗯𝘂𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗳𝗹𝗮𝘁. 𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗯𝗿𝗼𝘄𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝘂𝘆𝗶𝗻𝗴 𝗵𝗮𝘀 𝗻𝗲𝘃𝗲𝗿 𝗯𝗲𝗲𝗻 𝗺𝗼𝗿𝗲 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴. Kelly Hogue and Keithley Gordon are heading to eTail™ Boston (August 11-14) to dive deep into the strategies that are actually converting browsers into buyers for both retailers and brands. From interactive product demos that let customers truly experience products to content experiences that build genuine trust, they'll be uncovering the innovations that separate winning retailers and breakthrough brands from the wishful thinkers. Whether you're a retailer optimizing the customer journey or a brand fighting for shelf space, the leaders dominating today aren't just selling products. They're solving problems consumers didn't even know they had. 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗲𝗧𝗮𝗶𝗹 𝗕𝗼𝘀𝘁𝗼𝗻? 𝗞𝗲𝗹𝗹𝘆 𝗮𝗻𝗱 𝗞𝗲𝗶𝘁𝗵 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲𝘀 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀.

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Try this "useless" metric from service businesses... eCom brands track NPS (Net Promoter Score).....But you're missing the more actionable cousin: CES (Customer Effort Score) NPS asks "How likely are you to recommend us?" It's broad. CES asks "How easy was it to solve your issue today?" It's specific and brutal. After a customer service interaction (a return, a support ticket, a live chat), trigger an automated email with one question: "On a scale of 1-7, how easy was it to get the help you needed today?" 1 = Extremely Difficult 7 = Extremely Easy The magic is in the follow-up. Automatically tag anyone who scores you a 1-3. Then, have a real human from your team call them. The script is simple: "Hi [Name], I saw you recently had a tough time with [issue]. We really dropped the ball and I wanted to personally call to apologize and see if there's anything else we can do to make it right." This isn't scalable for everyone, but for the handful of super frustrated customers? It turns a 1 star review waiting to happen into a loyalist for life. You just proved you listen.

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