About
I’m an executive communications and narrative strategy leader helping organizations grow,…
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Articles by Christine
Activity
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Your 2026 ad budget needs a "Trust Layer" to survive. Recent data confirms a shift we can no longer ignore: High-quality media coverage generates up…
Your 2026 ad budget needs a "Trust Layer" to survive. Recent data confirms a shift we can no longer ignore: High-quality media coverage generates up…
Posted by Christine Perkett
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Happy Mother’s Day to all of you amazing women. If you’re lucky enough to still have your mom in your life, make sure you give her a big hug……
Happy Mother’s Day to all of you amazing women. If you’re lucky enough to still have your mom in your life, make sure you give her a big hug……
Liked by Christine Perkett
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🎙️ Sometimes a podcast episode deserves a limerick. Or five. There once was a fellow named Rohit, whose thinking was sharp as a poet. For…
🎙️ Sometimes a podcast episode deserves a limerick. Or five. There once was a fellow named Rohit, whose thinking was sharp as a poet. For…
Liked by Christine Perkett
Experience
Volunteer Experience
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Lead, Core Volunteer Team
Magical Moon Foundation
- Present 11 years 7 months
Children
I organize and manage the volunteers at this local nonprofit 501 (c) (3) organization, and am a volunteer myself. My main responsibilities are creating and managing Programs, creating events and fundraisers, scheduling and managing the team and working with the Founder to manage business operations.
The Magical Moon is an educational center and retreat for children with cancer and other life threatening diseases. The children and their families come to MMF to build mental stamina and…I organize and manage the volunteers at this local nonprofit 501 (c) (3) organization, and am a volunteer myself. My main responsibilities are creating and managing Programs, creating events and fundraisers, scheduling and managing the team and working with the Founder to manage business operations.
The Magical Moon is an educational center and retreat for children with cancer and other life threatening diseases. The children and their families come to MMF to build mental stamina and become empowered to learn more about healthy living – something that can sustain them both during treatments and for a lifetime afterwards. We are a retreat for them to come to during the difficult time of treatments – providing them with a healthy environment outside the sterile hospital environment.
Our volunteers help the children to feel empowered through programs on healthy eating – including how to grow and cook organic vegetables - as well as farm animal care, music and theatre, art and "warrior training," which is a special program encouraging the children to take on a personal mission to change the world in honor of their cancer (or illness). -
Marketing Committee Director
Friends of Eric Donovan: ELD2010
- 5 months
Health
Led marketing, digital and social outreach for a major fundraising event to help a local young man who had been paralyzed in an accident. Created event landing page and website, video and imagery, marketing materials and digital assets, and founded and managed event Twitter and Facebook page. Event was held at House of Blues in Boston and surpassed all financial goals, helping him to get the care and equipment he needed.
Publications
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Public Relations: The Changing Global Landscape
Kendall Hunt
See publicationThe goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon. -
FedEx Out of Office Blog
FedEx
See publicationI provide insights and tips for small businesses on the FedEx Out of Office blog.
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Will Work From Home
Penguin Random House
See publicationGood Morning America's Workplace Contributor Tory Johnson and consumer advocate Robyn Freedman Spizman tell readers exactly how to turn today's cultural change to their advantage without giving up an income. Specific business plans will teach them how to:
• Take their current position home
• Find a new company whose policies will allow them to work from home
• Reseach a product they believe in, and sell it from home
• Start their own business, doing something they love, for a…Good Morning America's Workplace Contributor Tory Johnson and consumer advocate Robyn Freedman Spizman tell readers exactly how to turn today's cultural change to their advantage without giving up an income. Specific business plans will teach them how to:
• Take their current position home
• Find a new company whose policies will allow them to work from home
• Reseach a product they believe in, and sell it from home
• Start their own business, doing something they love, for a minimal initial investment
Conributor to this With real-life stories, a step-by-step plan, resource guides, and lists of scams to avoid, this is the book that will help readers finally make the leap—and show them that they don't have to give up their family, creativity, or peace of mind to earn a decent salary. -
Inside the Minds: Managing a Public Relations Crisis
Aspatore Books
See publicationAuthored the section, "PR's Impact in a World Filled with Buzz Overload."
Honors & Awards
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2023 Top PR and Marketing Influencers to Follow
PRNews.io
In public relations, connections are crucial. Social media is the first step to having them. PRNews.io encourages readers to follow these Top 30 PR influencers to inspire and help them stay on top of news in the PR world.
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Top 10 Directors of PR to Follow in 2021
PR News.io
PR influencers to inspire you and help you stay on top of news in the PR world.
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Top 50 social media influencer 2020
Planable
Named one of the top 50 social media influencers raising the bar for social media marketing in 2020.
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Top PR Influencers 2018
Fit Small Business
The objective for this list is to present insightful Public Relations tips to small business owners directly from the experts themselves. We found that the PR influencers listed have excellent credentials, expertise, and success within the Public Relations industry, as well as an impressive quantity of social media followers.
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Top 65 Women Business Influencers
tenfold
Ranked #52 among influential women including Arianna Huffington, Melinda Gates, Marissa Mayer, Sheryl Sandberg and others. Chosen by a unique measuring tool called “True Reach," which was devised by Klear. While users of social media will often point to their follower count as an indicator of how influential they are, it’s easy to debunk that as a valuable metric. As is often the case, people use social media as a way to validate their ego and vanity, but True Reach cuts though that. Rather…
Ranked #52 among influential women including Arianna Huffington, Melinda Gates, Marissa Mayer, Sheryl Sandberg and others. Chosen by a unique measuring tool called “True Reach," which was devised by Klear. While users of social media will often point to their follower count as an indicator of how influential they are, it’s easy to debunk that as a valuable metric. As is often the case, people use social media as a way to validate their ego and vanity, but True Reach cuts though that. Rather than simply counting how many people are actively following an account, True Reach measures how many people have seen a status update or post across multiple social media accounts; which provides a much more accurate picture of what someone’s influence looks like.
http://bit.ly/65TopWomen -
25 TOP PR INFLUENCERS
IZEA
In the world of public relations, it’s all about making connections. But who’s at the top of the heap when it comes to those connections? Who has the most followers in the PR world? Get to know some of the top PR influencers who are tweeting, ‘gramming, or blogging today.
https://izea.com/2017/07/12/top-pr-influencers/ -
250 Most Influential Women Leaders
Richtopia
Combining research with a set of unbiased metrics, Richtopia began compiling its list of the top 250 most successful female leaders from around the world in November 2015.
https://www.rise.global/top-women-leaders/
Richtopia is a digital business magazine that is dedicated to bringing today’s leaders the latest news and interesting stories from the worlds of business, tech, finance and economics as well as providing insights from the world’s most innovative, successful and…Combining research with a set of unbiased metrics, Richtopia began compiling its list of the top 250 most successful female leaders from around the world in November 2015.
https://www.rise.global/top-women-leaders/
Richtopia is a digital business magazine that is dedicated to bringing today’s leaders the latest news and interesting stories from the worlds of business, tech, finance and economics as well as providing insights from the world’s most innovative, successful and inspiring people. The platform seeks to be the go-to resource for seekers of valuable knowledge about subjects such as entrepreneurship, management, work/life balance, investments and leadership. -
Finalist: BostInno 50 On Fire 2015
BostInno
An award recognizing the city’s inventors, disrupters, luminaries, and newsmakers across all industries, 50 On Fire has thousands of nominations and only 200 finalists. The award honors people and organizations driving innovation in Boston and beyond.
http://bostinno.streetwise.co/all-series/announcing-this-years-50-on-fire-finalists/?utm_content=buffer50277&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer -
Must Follow Marketing Minds
Forbes
Identified as one of the top marketing and media influencers to follow on Twitter.
http://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/ -
Top 100 Social Media Influencer
Cision/Vocus
Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?
You could scan through millions of tweets and vet the Twittervese, or you could let Vocus do the work for you.
By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’…Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?
You could scan through millions of tweets and vet the Twittervese, or you could let Vocus do the work for you.
By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.
Here’s our top 50, listed alphabetically.
http://www.cision.com/us/2014/10/50-top-social-media-pros-to-follow-on-twitter/ -
The (Other) Real Top 14 PR Twits to Follow in 2014
PRNewser
PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.
Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated”…PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.
Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.
http://www.mediabistro.com/prnewser/the-other-real-top-14-pr-twits-to-follow-in-2014_b82317 -
Must-Follow Marketing Minds
Forbes
Have a look and be inspired to think bigger in 2014 about marketing challenges and opportunities with the words of these inspired souls who offer up their ideas and fresh perspectives in the days ahead.
http://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/ -
Top 100 Champion: Small Business Influencer Awards
Small Business Trends and Small Biz Technology
To honor companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market. The first phase consisted of the small business community nominating and choosing their key small business influencers. The second phase included an all-star judging panel voting for the top 100 champions.
http://influencers.smallbiztrends.com/2013-top-champions-and-honorable-mentions/ -
THE MOST INFLUENTIAL SMALL BUSINESS PEOPLE ON TWITTER
Dun & Bradstreet
We think so! In fact, we’re so convinced about it that we’ve tried to identify (objectively, of course) the most influential people in small business on Twitter. (The process we used to develop the list is described at the bottom of this blog post!). The ranking shows not only the person’s name and Twitter handle, but also their peer rating percentage based on our measurements and their “Klout” score to give you an idea of how their tool measures someone’s overall Twitter presence (not…
We think so! In fact, we’re so convinced about it that we’ve tried to identify (objectively, of course) the most influential people in small business on Twitter. (The process we used to develop the list is described at the bottom of this blog post!). The ranking shows not only the person’s name and Twitter handle, but also their peer rating percentage based on our measurements and their “Klout” score to give you an idea of how their tool measures someone’s overall Twitter presence (not necessarily their impact with the small business space, which is more interesting to us!).
http://blog.dandb.com/2011/06/20/most-influential-small-business/ -
Best Tech PR Finalist - TechCrunch Crunchies
TechCrunch
TechCrunch's 2011 Crunchies
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Best Communications, Investor Relations, or PR Executive
American Business Awards
Based on nominee's specific accomplishments, relation to past performance or industry norms, as well as obstacles overcome, innovations or discoveries made, and outcomes. Media coverage and industry involvement was also reviewed.
Organizations
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Women Applying AI
Member
- PresentWomen Applying AI is a nonprofit offering women a collaborative environment to learn AI, expand networks, and be ready for an AI future. We’re building an inclusive community where women at every stage of their AI journey learn by doing, share insights, connect meaningfully, and lead with confidence, using AI to solve real-world challenges at work and in life.
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We’re proud to share that Hack The Box has been awarded the #1 position on the Best Workplaces Hellas list in our category. 🏆 This milestone is…
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It's my three-year anniversary as a venture capitalist, since 2023. Since 2021, I have been a limited partner in the first fund at Blitzscaling…
It's my three-year anniversary as a venture capitalist, since 2023. Since 2021, I have been a limited partner in the first fund at Blitzscaling…
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