Christopher Campbell

Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together. The post The CRO & CMO Playbook for Creating GTM Alignment appeared first on GTMnow. https://lnkd.in/enH_HYru

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Most ABM programs don’t fail because of targeting — they fail because the content isn’t built for the accounts you’re trying to win. This carousel breaks down a clear framework to fix the content gap in ABM: ✔️ Strong core team ✔️ Dedicated ABM content marketer ✔️ High-impact, account-aligned content When these three pieces work together, ABM becomes a revenue engine — not just a strategy on paper. #ABM #AccountBasedMarketing #B2BMarketing #ContentMarketing #DemandGen #RevenueMarketing #SalesAndMarketing #MarketingStrategy

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The pipeline isn’t going to grow itself. 🚀 Today’s CMOs are using smarter strategies to take control of revenue. Our newest blog breaks down what’s working right now: ✔ Personalization that converts ✔ Mid-funnel moves that matter ✔ Sales alignment that drives real results Explore 7 strategic moves top marketing leaders are using to generate pipeline growth with speed and precision. Your growth blueprint is here. 📖 Read the blog: https://lnkd.in/gzQfvfJG #SmartMarketing #CMOAdvice #GrowthAdvice #MarTech #GrowthTips #MarketingGrowth #MarketingTips #PipelineGrowth #AdTech #Marketing

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⚙️ Partner-Led GTM Breaks Without Cadence. Most partner programs don’t fail because of strategy. They fail because nothing happens consistently. No weekly review. No deal cadence. No activation rhythm. So what you get is: • Random partner calls • One-off escalations • Let’s check back next month That’s not a GTM motion. That’s hope. In high-performing partner-led teams, cadence is non-negotiable: ✔ Weekly partner pipeline review ✔ Defined deal stages for co-sell ✔ Clear next actions for both sales and partners ✔ Visible partner contribution in CRM Cadence creates urgency. Urgency creates momentum. Momentum creates revenue. At OrbitGro, this is often the simplest fix and the most ignored one. 💡 Question: What’s the operating cadence of your partner program today? #PartnerledGTM #PartnerOps #GTM #ChannelPartnerships #CoSell #SaaS #Revenue #OrbitGro

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🚨 Your content might be killing your pipeline. B2B tech marketers are under pressure to deliver, but most content strategies aren’t moving the needle. 👉 Demand gen is stalling 👉 Sales cycles are too long 👉 ABM content is too generic 👉 Sales collateral is scattered The problem? Most teams still rely on linear roadmaps or random acts of content. This post breaks down what to do instead: ✅ Map content to revenue moments ✅ Build assets that serve real buyer needs ✅ Prioritize impact, not formats Swipe through to see what content actually drives pipeline — and what to stop wasting time on. 📖 Read the full blog: https://lnkd.in/g_XansUe

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Your attribution model is lying to you. It’s not your data team’s fault. It’s the math behind your ROI. Last-click says Paid Search wins. Meta says it’s all retargeting. Finance says none of it adds up. They’re all right, and all wrong. The truth? Traditional attribution can’t handle 9+ touchpoints, 5+ channels, and fragmented IDs. It wasn’t built for how buyers actually behave in 2025. One SaaS client reclaimed $630K in wasted spend doing just this. Not by spending more. By measuring better. We share the full breakdown in this article 👇 https://lnkd.in/gzFm7w9m

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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