About
Rob Adams is an Executive Director with Alumni Ventures, where he founded both Congress…
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My father Steven J. Fenves died yesterday. The Nazis never intended for him to live past the age of 14. Yet he survived Auschwitz to live for 80 more…
My father Steven J. Fenves died yesterday. The Nazis never intended for him to live past the age of 14. Yet he survived Auschwitz to live for 80 more…
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I'm saddened to write this. Texas has lost one of its preeminent startup cheerleaders with the passing of Mark Murdock. It's easy to get distracted…
I'm saddened to write this. Texas has lost one of its preeminent startup cheerleaders with the passing of Mark Murdock. It's easy to get distracted…
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I’ve been nominated for the Austin Business Journal’s Best CEO Award! I wouldn’t be here without my co-founders and the incredible people I work…
I’ve been nominated for the Austin Business Journal’s Best CEO Award! I wouldn’t be here without my co-founders and the incredible people I work…
Liked by Rob Adams
Experience
Education
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Purdue University
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Activities and Societies: Purdue Crew Triangle Fraternity Outstanding Engineer Award NROTC/MO Scholarship
Received Purdue's Outstanding Engineer Award, their highest alumnae award for engineers.
Purdue Crew, competed as an athlete and coached the freshman team my last semester.
Member of Triangle Fraternity. -
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Volunteer Experience
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Signature Chefs Auction Chairman
March of Dimes
- Present 14 years 6 months
Social Services
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Advisor
Branson Centre for Entrepeneurship
- Present 14 years 6 months
Economic Empowerment
Jamaica and South Africa
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Advisory Board
Purdue Research Park
- Present 19 years 6 months
Education
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Advisory Board
Community Development Corporation, Austin, Texas (formerly People Fund)
- Present 19 years 6 months
Economic Empowerment
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Publications
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New Venture Creation: Entrepreneurship for the 21st Century, 9th Edition, by Rob Adams and Stephen Spinelli
McGraw-Hill
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial…
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
Other authorsSee publication -
If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity by Rob Adams
Wiley
See publicationWhy do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate their research into product development. Amazingly, many companies get their market insights during or after their product's failure. It doesn't have to be this way!
If You Build It Will They Come lays out a complete system for objectively assessing a…Why do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate their research into product development. Amazingly, many companies get their market insights during or after their product's failure. It doesn't have to be this way!
If You Build It Will They Come lays out a complete system for objectively assessing a market before you develop a product or any business idea. Whether you're in a tiny startup or a major corporation, venture capitalist and business professor Rob Adams's proven Market Validation process enables you to maximize your investment dollars while minimizing your risks.
If You Build It Will They Come helps you execute the essential actions for any new product offering. Using this book's "Ready, Aim, Fire" framework, you'll:
Evaluate product ideas
Gather the right information on competitors
Find and understand your target audience
Match product features to market demand
Determine pricing
Utilize experts and data
Prepare the market for your product
Bring your product to market
Successful product launches often look easy in retrospect when they actually require a phenomenal amount of effort and planning—and you usually don't read about the many failures. Filled with real-life examples, case studies, and practical tips, If You Build It Will They Come gives you tested tools to ensure that your work ends in a successful launch. So before you build it, get this book—and watch customers come running! -
A Good Hard Kick in the Ass: Basic Training for Entrepreneurs by Rob Adams
Random House/Crown
See publicationEvery day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great…
Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more.
They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem.
In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground.
A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’ straightforward, no-nonsense approach is just what’s needed in the post-bubble economy.
Honors & Awards
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Professor of the Year; MSTC Program, McCombs School of Business; 2010, 2012, 2014
Univeristy of Texas, McCombs School of Business
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Champion of Small Business
National Coalition for Capital
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Faculty Honor Roll, MBA Program, 2011, 2009, 2008, 2007
University of Texas, McCombs School of Business
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Outstanding Industrial Engineer Award
Purdue University
This is the highest alumnae award Purdue provides its graduates.
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Being named Austin Business Journal’s Best CEO in our category is incredibly humbling, but this award isn’t just mine. It belongs to the entire…
Being named Austin Business Journal’s Best CEO in our category is incredibly humbling, but this award isn’t just mine. It belongs to the entire…
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For all you MSTC alums out there, here are the details on an upcoming reunion... I will be there for sure! https://lnkd.in/gcbEmac9
For all you MSTC alums out there, here are the details on an upcoming reunion... I will be there for sure! https://lnkd.in/gcbEmac9
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Congratulations to my long time friend and mentor Stephen Spinelli! Talk. about a high-impact President, he is making an incredible difference at…
Congratulations to my long time friend and mentor Stephen Spinelli! Talk. about a high-impact President, he is making an incredible difference at…
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A great book from my colleague at Alumni Ventures, Ron Levin. Alumni Ventures
A great book from my colleague at Alumni Ventures, Ron Levin. Alumni Ventures
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Here's a great article on one of Congress Avenue and Ring Ventures' newest portfolio companies. https://lnkd.in/g8mxCuui
Here's a great article on one of Congress Avenue and Ring Ventures' newest portfolio companies. https://lnkd.in/g8mxCuui
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Almost 5 years ago this little nugget was heading into Boston Children’s Hospital to have a tumor removed from her liver … and she was small enough…
Almost 5 years ago this little nugget was heading into Boston Children’s Hospital to have a tumor removed from her liver … and she was small enough…
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Rachel’s Dad is Jay. Here are his words: This is my daughter, Rachel Handlin. She earned her full Bachelor of Fine Arts degree in Photography &…
Rachel’s Dad is Jay. Here are his words: This is my daughter, Rachel Handlin. She earned her full Bachelor of Fine Arts degree in Photography &…
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A Woman of Many Firsts:Fleet Master Chief April Beldo became the first female Command Master Chief (CMC) of Recruit Training Command, Great Lakes…
A Woman of Many Firsts:Fleet Master Chief April Beldo became the first female Command Master Chief (CMC) of Recruit Training Command, Great Lakes…
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For the past two years, Babson College has navigated the challenges of the COVID-19 pandemic through academic continuity and excellence, enhanced…
For the past two years, Babson College has navigated the challenges of the COVID-19 pandemic through academic continuity and excellence, enhanced…
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It is the hope of these researchers that their findings can educate and inform a broad audience of academics, educators, policymakers and…
It is the hope of these researchers that their findings can educate and inform a broad audience of academics, educators, policymakers and…
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Today is my @CNBC anniversary! 🎊 🎈 🎉🙏🏾 📺 💰💻📈 🎥 🎤 It’s been an experience from covering IPOs to Ida. Looking forward to many more big…
Today is my @CNBC anniversary! 🎊 🎈 🎉🙏🏾 📺 💰💻📈 🎥 🎤 It’s been an experience from covering IPOs to Ida. Looking forward to many more big…
Liked by Rob Adams
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