Rob Adams

Rob Adams

Austin, Texas, United States
31K followers 500+ connections

About

Rob Adams is an Executive Director with Alumni Ventures, where he founded both Congress…

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Experience

  • Alumni Ventures Graphic

    Alumni Ventures

    Austin, Texas, United States

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    Austin, Texas Metropolitan Area

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    Austin, Texas, United States

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    Austin, Texas, United States

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    Wellesley, Massachusetts

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    Greater New York City Area

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    Austin, Texas, United States

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Education

  • Purdue University Graphic

    Purdue University

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    Activities and Societies: Purdue Crew Triangle Fraternity Outstanding Engineer Award NROTC/MO Scholarship

    Received Purdue's Outstanding Engineer Award, their highest alumnae award for engineers.

    Purdue Crew, competed as an athlete and coached the freshman team my last semester.

    Member of Triangle Fraternity.

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Volunteer Experience

  • Signature Chefs Auction Chairman

    March of Dimes

    - Present 14 years 6 months

    Social Services

  • Advisor

    Branson Centre for Entrepeneurship

    - Present 14 years 6 months

    Economic Empowerment

    Jamaica and South Africa

  • Advisory Board

    Purdue Research Park

    - Present 19 years 6 months

    Education

  • Advisory Board

    Community Development Corporation, Austin, Texas (formerly People Fund)

    - Present 19 years 6 months

    Economic Empowerment

  • Habitat for Humanity International Graphic

    Volunteer

    Habitat for Humanity International

    - Present 19 years 6 months

    Poverty Alleviation

  • Purdue University Graphic

    Rowing Coach

    Purdue University

    - Present 44 years 6 months

    Education

Publications

  • New Venture Creation: Entrepreneurship for the 21st Century, 9th Edition, by Rob Adams and Stephen Spinelli

    McGraw-Hill

    New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial…

    New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

    Other authors
    See publication
  • If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity by Rob Adams

    Wiley

    Why do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate their research into product development. Amazingly, many companies get their market insights during or after their product's failure. It doesn't have to be this way!

    If You Build It Will They Come lays out a complete system for objectively assessing a…

    Why do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate their research into product development. Amazingly, many companies get their market insights during or after their product's failure. It doesn't have to be this way!

    If You Build It Will They Come lays out a complete system for objectively assessing a market before you develop a product or any business idea. Whether you're in a tiny startup or a major corporation, venture capitalist and business professor Rob Adams's proven Market Validation process enables you to maximize your investment dollars while minimizing your risks.

    If You Build It Will They Come helps you execute the essential actions for any new product offering. Using this book's "Ready, Aim, Fire" framework, you'll:

    Evaluate product ideas

    Gather the right information on competitors

    Find and understand your target audience

    Match product features to market demand

    Determine pricing

    Utilize experts and data

    Prepare the market for your product

    Bring your product to market

    Successful product launches often look easy in retrospect when they actually require a phenomenal amount of effort and planning—and you usually don't read about the many failures. Filled with real-life examples, case studies, and practical tips, If You Build It Will They Come gives you tested tools to ensure that your work ends in a successful launch. So before you build it, get this book—and watch customers come running!

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  • A Good Hard Kick in the Ass: Basic Training for Entrepreneurs by Rob Adams

    Random House/Crown

    Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great…

    Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more.

    They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem.

    In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground.

    A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’ straightforward, no-nonsense approach is just what’s needed in the post-bubble economy.

    See publication

Honors & Awards

  • Professor of the Year; MSTC Program, McCombs School of Business; 2010, 2012, 2014

    Univeristy of Texas, McCombs School of Business

  • Champion of Small Business

    National Coalition for Capital

  • Faculty Honor Roll, MBA Program, 2011, 2009, 2008, 2007

    University of Texas, McCombs School of Business

  • Outstanding Industrial Engineer Award

    Purdue University

    This is the highest alumnae award Purdue provides its graduates.

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