“Mark has a great way of being able to distill the vast complexities an entire product platform such as Sitecore into an easily digestible brand story. Mark is then able to communicate all this very eloquently in person, on the phone (for training or sales calls) and on stage to hundreds of people at a Sitecore Symposium. I would gladly work with Mark again and would highly recommend him to any future employer.”
About
Over 30 years' global experience in high-tech, building and leading teams in software and…
Experience
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Education
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Publications
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How to Overcome the Biggest Obstacles to Your Customer Experience Transformation
MarTech Advisor
See publicationTransforming your customer experience is hard - and marketers are struggling with it, despite their understanding of its importance. According to recent reports, marketers have a long way to go by their own estimate to personalize content to customers’ needs.
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If at First You Can’t Improve Your CTRs: Try Machine Learning
MarTech Advisor
See publicationJohn Wanamaker, a pioneer in advertising, was famously quoted as saying, “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. The sheer amount of data we’re able to collect today, and the technology that allows us to analyze it makes this statement less and less true.
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Search Strategy 101: Planning for Website Relaunch Success
MarTech Advisor
See publicationMarketers often (mistakenly) assume that users want to browse through their websites, utilizing the carefully thought-out information architecture and navigation links to help them move from page to page. In reality, what’s usually overlooked is the sheer volume of pages users end up looking at before finding the information they need, and the bizarre routes they each take in finding what they ultimately need.
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Optimizing Web Content Personalization to Improve CX across your Site
MarTech Advisor
See publicationEvery marketer today is investing in their “customer experience” to personalize every touch-point a customer or prospect has with their company. Creating a completely painless and effortless customer experience leads to higher sales in the short term, and higher retention rates in the long-term. This strategy pays off: acquiring a new customer costs FIVE times more than retaining current customers.
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Get Them Hooked: Evaluate Tools to Measure Online Engagement
MarTech Advisor
See publicationWhen you’re stuck searching for an answer on a company’s website, how many times will you modify your query before you abandon it and look elsewhere? As you read this post, this unsatisfying experience is happening across the web, maybe even on your own company’s site. The result: lost customers and missed revenue.
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Don’t Underestimate Website Search in Your Messaging Strategy
MarTech Advisor
See publicationMarketers (should) track nearly everything that happens on a website, and recent technology advancements are making it easier than ever. These tools are pretty good at gaining some visibility into your customer’s journey. Pretty good doesn’t quite get you ahead of the competition, though.
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Enterprise Search from a Digital Experience Perspective
CMS Connected
See publicationMark Floisand, CMO at Coveo, gives us his insight on the many ways enterprise search can be expanded and utilized, showing we are really only scratching the surface in terms of its vast capabilities across all business experience.
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Personalized Marketing Can Help Build Lifetime Customers
CMSWire
See publicationWhether they're buying car insurance or professional-grade skis, customers go through cycles of exploring, researching and purchasing. The most successful companies plot the purchasing cycle for every individual customer and tailor their messaging accordingly.
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Manage Digital Assets and Customer Experience Simultaneously
CMSWire
See publicationIn a world increasingly dominated by digital experiences, digital assets fuel the customer experience -- but many brands still separate DAM and other strategies. By siloing their teams and their technologies, these companies effectively stifle their success.
Recommendations received
19 people have recommended Mark
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