Michael McCormick

Working with executive team, I became the lead for major trade-show event planning and execution with six figure retail sales achievement over a three day event.

Using cross-functional team expertise, the strategic plan was developed, and tactical plans were organized,reviewed, and executed. Created and initiated training programs for team members based on marketing plan. Best practices were developed and implemented with continuous improvement goals being achieved.

Through… Show more

Working with executive team, I became the lead for major trade-show event planning and execution with six figure retail sales achievement over a three day event.

Using cross-functional team expertise, the strategic plan was developed, and tactical plans were organized,reviewed, and executed. Created and initiated training programs for team members based on marketing plan. Best practices were developed and implemented with continuous improvement goals being achieved.

Through communication with the vendor and internal executives, other events were awarded to the company. Show less

Proposed and developed the CAP Check Pilot School training program for certification of Check Pilots in the Florida Wing of the Civil Air Patrol. Marketed concept to CAP and FAA leadership.

Through negotiation with the Federal Aviation Administration Flight Standards District Office, approval was given for Flight Instructor certificate renewal based upon successful completion of the 2 day training course.

As Chief Check Pilot and Standardization/Evaluation Officer for the… Show more

Proposed and developed the CAP Check Pilot School training program for certification of Check Pilots in the Florida Wing of the Civil Air Patrol. Marketed concept to CAP and FAA leadership.

Through negotiation with the Federal Aviation Administration Flight Standards District Office, approval was given for Flight Instructor certificate renewal based upon successful completion of the 2 day training course.

As Chief Check Pilot and Standardization/Evaluation Officer for the Florida Wing, I was the lead trainer as well as the instructional designer for this project.

Significant safety improvements resulted from this project and it was adopted at the national level the next year. Show less

Leading an executive and staff level team responsible for the design and development of a new Drupal CMS with integrated Drupal Commerce and two new website properties (guideposts.org and ourprayer.org). Developed functional specs for commerce and websites. Lead oversight of entire project including coordination of vendors.

Member of three person team responsible:
• for interview and selection of web development vendors.
• Identifying commerce functional requirements for back-end… Show more

Leading an executive and staff level team responsible for the design and development of a new Drupal CMS with integrated Drupal Commerce and two new website properties (guideposts.org and ourprayer.org). Developed functional specs for commerce and websites. Lead oversight of entire project including coordination of vendors.

Member of three person team responsible:
• for interview and selection of web development vendors.
• Identifying commerce functional requirements for back-end system.
• Selection of participants in stakeholder meetings.
• Final approval of project milestones.

Broader team duties included:
• Implementing surveys to known website users
• Evaluating web analytic data and meeting data needs of vendors
• SEO and taxonomy structure
• Review and approval of customer personas
• Review and approval of wireframes, themes, and branding
• User Acceptance Testing of new site functionality

Team also played a role in coordination and integration of:
• Payment portal technology
• Mobile Payments
• Paywall strategy and implementation
• Order Management System integration
• Transaction data including customer records
• Mobile App development and Integration
• Customer Loyalty Program interface

Show less

Identified need for more in-depth reporting for web traffic, social media engagement, eStore sales revenue, and email response and conversion rates. Implemented email (Act On), and web and social analytic programs (Gigya, Piwik, Google, others). All applications were required to integrate with each other and the marketing database

Utilizing database ETL process in a MS Azure Cloud environment, reporting which combined structured (metrics and marketing database) and unstructured (social… Show more

Identified need for more in-depth reporting for web traffic, social media engagement, eStore sales revenue, and email response and conversion rates. Implemented email (Act On), and web and social analytic programs (Gigya, Piwik, Google, others). All applications were required to integrate with each other and the marketing database

Utilizing database ETL process in a MS Azure Cloud environment, reporting which combined structured (metrics and marketing database) and unstructured (social behavior) data was achieved. Numerous API's were created to link Tableau was selected for visualization of the data. Predictive modeling was developed to increase marketing ROI.

Adoption of marketing automation met the short term goals of Digital Marketing and was scalable to meet offline needs in the future. Show less

Coordinated and led the engagement of multiple cross-functional teams that assessed Guideposts current social media presence and the best practices of external sites that were able to drive web visits and eCommerce which initiated from a social page and/or platform. The final team analyzed the data accumulated and ultimately made the recommendations for a new social focus.

Topic areas addressed included:
• Consolidation of current pages on Facebook
• Creation of supporting pages on… Show more

Coordinated and led the engagement of multiple cross-functional teams that assessed Guideposts current social media presence and the best practices of external sites that were able to drive web visits and eCommerce which initiated from a social page and/or platform. The final team analyzed the data accumulated and ultimately made the recommendations for a new social focus.

Topic areas addressed included:
• Consolidation of current pages on Facebook
• Creation of supporting pages on Twitter, Google+, Instagram, Pinterest, YouTube, and LinkedIn
• Content creation and distribution plans
• A social media management organizational structure across multiple functional groups
• Social media policy recommendations
• Initial key performance indicators and associated metrics.

Implementation of resulting strategic plan was completed in in January of 2016. Show less

Developed training program for sales associates with focus on selling wireless data products and services at the retail store level. This training program was implemented regionally as beta. Company adopted the program as a required nationwide training based on success of project.