Greg Glenday

Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE

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Exciting news! Magnite is collaborating with WPP Media on the launch of Open Intelligence. This collaboration “helps ensure premium inventory can be packaged based on performance potential, and helps provide advertisers access to high-intent audiences in trusted, premium environments,” said Kristen Williams, SVP, Partnerships at Magnite. Read more here: https://magnite.smh.re/1KB

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“Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of Mediaocean’s acquisitions, including Innovid and Protected by Mediaocean, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ecosystem.” https://lnkd.in/gb3WgMes

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As an industry, we need better metrics to help make sure we're buying quality media in premium environments that drive results for our clients. We don't need to sacrifice quality for cost efficiency. From the linked article, "advertisers who prioritize data integrity and make a point of buying impressions from high-value publishers with better data practices see a 33% lower cost per action, a 32% reduction in CPMs and a 5% higher return on ad spend." https://lnkd.in/grKnzm_H

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Watch NBCU Advertising & Partnerships's Alison Levin take you inside NBCUniversal & Bravo TV's #BravoCon https://lnkd.in/eSZZvtBd See talent partnerships driving breakthrough engagement, brands creating authentic activations that made crowds go wild, and commerce coming to life in ways you haven't seen before 🎉. Go behind the scenes with brand activations at: State Farm, Kristyn Cook; The Wendy's Company, Lindsay Radkoski; Wayfair, Paul Toms; Instacart, Laura Jones. #ATM #advertising #technology #media

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Happy to help our partners at Amazon with this measurement initiative. Proof that real purchase data, not modeled proxies, is what closes the gap between streaming exposure and verified sales outcomes.

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KRISTIAAN KROON TAKES CHARGE AS OMNICOM RESHAPES LEADERSHIP AFTER IPG MERGER  Omnicom has appointed Kristiaan Kroon as CEO of Omnicom Media, amid widespread restructuring following its A$20 billion acquisition of Interpublic Group (IPG). Several senior leaders exit as new roles are assigned across media, creative, production, and PR. The revamped Oceania structure introduces six core practice areas and retires legacy brands, including DDB and MullenLowe Lintas Group.  Read more via...https://lnkd.in/gVApvNFf #LeadershipUpdate #IndustryNews #AgencyNews #BreakingNews #LeadershipMove #MarketUpdate #MediaIndustry #AdAgencyNews #GlobalLeadership #LeadershipShift #BusinessUpdate #IndustryAlert #KristiaanKroon #Omnicom #LeadershipNews #CorporateUpdate #MarketingTrends #AdvertisingNews #BusinessLeadership #ExecutiveUpdate #CLevelNews #MergerAndAcquisition #GlobalBusinessNews #BrandLeadership #StrategicLeadership #CorporateStrategy PHD OMD Omnicom Media Group Clemenger BBDO Nick Garrett Tony Harradine Lee Leggett Lisa Brown Sheryl Marjoram Laura Nice Mark Jarrett Daniel Shaw

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