Jack Appleby
![Jack Appleby is an influencer]()
Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.
New York, New York, United States
86K followers
500+ connections
About
Inquires: Jack@JackAppleby.net
Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.
But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.
Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.
Articles by Jack
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I turned 35 last week, so obviously I overthought it.
I turned 35 last week, so obviously I overthought it.
My 30s have been so ridiculous. A cross-country move six weeks before a pandemic, a big career change, family…
8 Comments -
A full social strategy in 4 easy steps
A full social strategy in 4 easy steps
I was so tired of building long-winded decks. Every time our agency brought in a new client, we’d construct these…
5 Comments
Activity
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Googling symptoms only tells you which diseases have the best SEO.
Googling symptoms only tells you which diseases have the best SEO.
Posted by Jack Appleby
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If you hate a co-worker, I've got a trick for ya. Anddd let's be real, we have allllll had that co-worker who gets under our skin. You've probably…
If you hate a co-worker, I've got a trick for ya. Anddd let's be real, we have allllll had that co-worker who gets under our skin. You've probably…
Posted by Jack Appleby
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POV: Someone just posted “if you use an em-dash in sentences, it’s probably AI writing.”
POV: Someone just posted “if you use an em-dash in sentences, it’s probably AI writing.”
Liked by Jack Appleby
Experience
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Ayzenberg
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Marketing Manager / Managing Editor
MindEqualsBlown.net
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Editor-In-Chief
The Hope International Tribune
Education
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California State University-Fullerton
Concentration Marketing
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-Special electives in Sports Marketing and Professional Selling.
-Adapted Anaheim Ducks' SCORE A GOAL program to change targeted audience from fourth grade students to roller hockey participants. Program adaption significantly cut costs while utilizing a familiar program/name to attract a new audience. -
Hope International University Spring 2011
Business Administration w/ Marketing Concentration
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Activities and Societies: - Five-year Scholarship Athlete, Men's Basketball. Played in 3rd most games in HIU history (103). - Editor-In-Chief, The Hope International Tribune
Volunteer Experience
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Team Captain
Lambda Basketball
- Present 11 years 1 month
Social Services
Lambda Basketball is an integrated & all-inclusive organization dedicated to providing the Los Angeles-area LGBT community and its allies with a well-organized and friendly sporting environment.
As Team Captain, I'm responsible for drafting a team, player recruitment, team communications, and participation in all Lambda-related events.
Skills
Courses
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Consumer Behavior
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Professional Sales
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Sports Marketing
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Recommendations received
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David Freeman
What “Speed Goes Pro” really means in today’s content marketplace…….. The launch of “Speed Goes Pro” by IShowSpeed and OBB, in partnership with Dick’s Sporting Goods and distributed exclusively on YouTube, represents more than just another creator success story. It’s evidence about what so many of us have been talking about across the sports and entertainment landscape over the last year. Consider this: - A premium sports series, typically expected on ESPN or a leading streaming service, debuts not on cable or Netflix, but on a creator’s channel. - The studio is Speed himself. - The financier is a brand. - The network is YouTube, offering global distribution and a fanbase that few streamers can match. This transcends traditional “creator content.” It’s a new playbook for premium IP. Why this matters: - Speed to Market: From concept to launch in months, eliminating lengthy development cycles. - Creative Control: The vision remains with Speed and OBB, free from executive interference. - IP Ownership: Speed and partners retain ownership of the IP. - Direct Fandom: Distribution occurs where fans already engage, on Speed’s YouTube channel and social networks. - No Gatekeepers: No “will there be a second season?” decision makers. The audience decides in real time and Speed and team can optimize……..and make a Season 2 even better in true collaboration with the audience and Dick’s. - Brand as True Partner: Dick’s (who opened their own Content Studio) is no longer seen as an interruptor but an enabler of a premium viewing experience……delivering real entertainment and in return getting real value! The thesis is clear: If Speed Goes Pro can match the production quality and storytelling of traditional sports documentaries and achieve millions of views in just a few days (4.3M as of today), it’s evident where many future media franchises will emerge. I know I am a broken record but let me say it again 😉…….The power dynamics have shifted: - Talent is now the studio and network. - Brands are not only financiers and creative partners but have the opportunity to build real audiences in partnership with Talent. - Platforms like YouTube can serve as primary distribution channels. Hollywood and Madison Avenue should take note and pivot ASAP!! Because if one creator can do this with one brand and one platform, imagine what happens when this model truly scales across hundreds of creators and Talent with fandoms bigger than most cable networks (and even some streamers). The question isn’t if this is the future. The question is: Who’s bold enough now to play it this way? Which CMOs as we head into Ad Week in NY soon are seeing this dynamic and will be early movers? Take a look at the first episode below (pretty good guest star btw) and tell me what you think? And of course - huge congrats to Speed, Mason Klein, Mark Bennett and Michael Ratner. Groundbreaking fellas! https://lnkd.in/gDWQ87Xk
29 Comments -
Samuel Hess
Sports Direct, your next revenue lever might be as simple as a badge. When users land on your category pages, they're faced with a sea of products. What if one visual signal could guide them straight to what sells? 𝗜𝗙 highlight bestselling/hype products with a hot badge, 𝗧𝗛𝗘𝗡 the ARPU is increasing, 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 users are visually directed to these products (nudging) and they are perceived as particularly popular (social proof), which creates a feeling of urgency to buy the product now before it is sold out (urgency/scarcity). We’ve seen this outperform discounts in tests for €50M+ brands. What do you think?
7 Comments -
Oak View Group
OVG’s latest white paper, How the PWHL Is Rewriting the Sponsorship Playbook, explores how the league’s single-entity ownership model creates a streamlined, brand-friendly ecosystem with unified decision-making, consistent player access, and scalable partnership opportunities that differ from traditional league structures. Following USA’s victory in the thrilling international women’s hockey final against Canada, momentum around the women’s game has never been stronger and neither has the opportunity for brands to invest early in a fast-growing, culturally relevant league. With deep expertise in sponsorship strategy and sales, OVG is proud to help power this next era of growth. Read the full report and see why the PWHL represents one of the most compelling opportunities in sports today: https://lnkd.in/ewzSwJSf
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Gaming Americas
StatRankings launches new data-first platform for sports fans, bettors, and fantasy players Built for speed, clarity, and privacy, StatRankings cuts through the clutter of legacy stat sites. With 500+ NFL data points on ad-free, dedicated pages, users can now access what matters faster. "We’re setting a new standard in how sports data is delivered - no noise, just what you need," said founder Kevin Adams. More: https://lnkd.in/d9xdbjW3 #StatRankings #SportsData #FantasyFootball #DFS #SportsTech #NFL #OneWeekSeason #BettingInsights
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Phillip Covell
This graphic based on data from MoffettNathanson is doing the rounds. It shows that YouTube generated around $62.3B in revenue in 2025, slightly ahead of Disney’s $60.2B across its entertainment and sports divisions. That has led some to suggest the platform has become the world’s largest media company. The comparison is interesting and it certainly says something about how the media landscape has evolved and is now observed. However, it also raises an important question, are we really comparing like with like, or apples with oranges? One important difference in this comparison narative is that YouTube did not suddenly become the “king of all media”. It simply generated more advertising revenue than others. That's a significant distinction because, advertising revenue scale alone does not redefine the nature of the media business, it simply reflects the extraordinary efficiency of a global advertising platform built to aggregate content and audience attention at massive scale. Even if we recognise that, 'YouTube is now TV,' increasingly consumed on the main TV screen in the home and competing directly for the same audience attention as traditional media companies, it still operates in a fundamentally differently way from studios, broadcasters, streamers and even Netflix. Those businesses invest billions each year to develop, finance, produce and curate, professional content, from documentaries to drama, features, entertainment and sport. They assume the creative and financial risk required to build stories, franchises and cultural moments. While it should be acknowledged that YouTube has become an extraordinary discovery engine, and that we are seeing standout work from independent filmmakers and creators who might never previously have found an audience or a route into the industry, these breakout moments remain the exception rather than the rule. The idea that an open platform will suddenly produce thousands of new Spielbergs is seductive, though, in reality creativity rarely flourishes in isolation or without support. The filmmakers and storytellers we celebrate today emerged from broadcasting and studio systems that provided development, editorial guidance, collaboration, marketing and investment. If a thousand Spielbergs did appear tomorrow, many of them might simply drown in the vast ocean of content competing for attention, which is why curation, commissioning and long term creative investment is still so important. Discovery platforms can surface talent, but the creative industries still play a critical role in nurturing it. Perhaps the real takeaway from this chart is not that one model is beating the other, but that the definition of a media company has fundamentally expanded to include platforms like YouTube. #Youtube #Disney #Netflix #Media #Streaming #CreatorEconomy #TVProduction #FilmProduction #MediaStrategy #Comcast #WBD #Paramount #Fox
4 Comments -
Miral Nashashibi
#casestudy | OneFootball partnered with Digital Turbine to integrate DT Exchange via SDK, unlocking stronger performance, deeper optimization, and access to premium demand from global brands like Amazon, Target, Pinterest, OTTO, King, Chase... and many more. --> Read the case study here: https://lnkd.in/eN9F2Ngm #casestudy #exchange #sdk #sdkdirect #globaldemand #mobileadvertising #monetization #ecpm #FootballApps #FootballSeason25 #DigitalTurbine #OneFootball
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