“Dr. Aaker is a crucial voice and leader in the field of business and mentorship. I’ve had the absolute pleasure of being a mentee of hers, and through this blessing she has helped to elevate me and my educational/professional trajectory to a whole new level. ”
About
Dr. Jennifer Aaker is General Atlantic Professor at the Stanford Graduate School of…
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Just finished our AI for Human Flourishing class at Stanford this quarter; it ended with 40 students and 40 guests having a conversation about one…
Just finished our AI for Human Flourishing class at Stanford this quarter; it ended with 40 students and 40 guests having a conversation about one…
Shared by Jennifer Aaker
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If you look at the story structure most movies use, you'll notice that roughly 10% of the time is for the beginning, 10% is for the ending, and 80%…
If you look at the story structure most movies use, you'll notice that roughly 10% of the time is for the beginning, 10% is for the ending, and 80%…
Liked by Jennifer Aaker
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In 2017-8 Fei-Fei Li and I started teaching a class at Stanford University on AI for Human Flourishing focused on these questions: What does it mean…
In 2017-8 Fei-Fei Li and I started teaching a class at Stanford University on AI for Human Flourishing focused on these questions: What does it mean…
Shared by Jennifer Aaker
Experience
Education
Publications
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Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life
Crown Currency
See publicationWork has changed. Seriously.
With the shift to remote work, we rarely see our colleagues in person (or from the pajama bottoms down). This isolation, coupled with unprecedented levels of stress and uncertainty, means it's harder than ever to foster connection, joy, and well-being within our teams and organizations.
But research shows there’s hope in humor — and that your sense of humor just might be one of your most underleveraged assets as a leader. Studies reveal that humor…Work has changed. Seriously.
With the shift to remote work, we rarely see our colleagues in person (or from the pajama bottoms down). This isolation, coupled with unprecedented levels of stress and uncertainty, means it's harder than ever to foster connection, joy, and well-being within our teams and organizations.
But research shows there’s hope in humor — and that your sense of humor just might be one of your most underleveraged assets as a leader. Studies reveal that humor strengthens relationships, fosters trust, unlocks creativity, makes us appear more competent and confident, and boosts our resilience during difficult times. Like now. And now. But especially now.
That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds harness the power of humor to lead. They've also written a book on the topic: Humor, Seriously: Why Humor is a Secret Weapon in Business and Life.
Naomi and Jennifer share findings from behavioral scientists, advice from world-class comedians, and stories from inspiring business leaders to reveal how humor works and — more importantly — how you can use it to be more effective at work and more joyful in life. -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jossey-Bass
See publicationHow do you connect meaning to social media to create impact? Many books teach the mechanisms of using Facebook, Twitter, LinkedIn and YouTube to compete in Business. But no book dives into the psychological insights how allow an individual to harness social media, combined with traditional media, to make a difference. The Dragonfly Effect, named for the only insect that can fly in any direction when its four wings are beating in concert, shows you how to tap social media and psychological…
How do you connect meaning to social media to create impact? Many books teach the mechanisms of using Facebook, Twitter, LinkedIn and YouTube to compete in Business. But no book dives into the psychological insights how allow an individual to harness social media, combined with traditional media, to make a difference. The Dragonfly Effect, named for the only insect that can fly in any direction when its four wings are beating in concert, shows you how to tap social media and psychological insights to achieve a single, concrete goal. The book reveals the four ‘wings’ of the dragonfly, and how they work together to product significant results; it illuminates:
(a) How the impact of a goal – when connected to happiness and meaning – can serve to create a resource that is often untapped.
(b) How the power of human-centered design and rapid prototyping can be used to fuel branded initiatives and experiences.
(c) How any individual can achieve unprecedented results – whether finding an almost impossible bone marrow match for a friend, building a brand inside-out, or electing the current President of the United States.
The book provides a roadmap for infectious action.
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There's a lot of hyperbole in VC & tech these days. But I promise, Dreamer is a launch worth paying attention to. I'm an investor in, and a…
There's a lot of hyperbole in VC & tech these days. But I promise, Dreamer is a launch worth paying attention to. I'm an investor in, and a…
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