Jake Moffett

Five years of podcasts, LinkedIn content, and thought leadership. Almost zero organic website traffic. That was Jesse P. Gilmore's situation before we worked together. Jesse runs Niche in Control, helping agency owners go from doer to visionary. His personal brand was strong, but his website wasn't pulling its weight. The disconnect: authority built off-platform doesn't automatically translate to organic visibility. Without the right SEO infrastructure, most of that credibility stays invisible to search engines and AI answer tools. I built Jesse an SEO & CRO Roadmap covering competitive analysis, keyword strategy, site structure, a topical authority content plan, and a conversion-optimized strategy for the next 1.5 to 3 years. His words, not mine: "It's basically like hiring an SEO strategist and getting everything they'd deliver, in a really short period of time." Hear Jesse break it down in this clip. Full story on YouTube (link in comments).

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How to Repurpose One Piece of Content Into 5 Platforms (Without Burning Out) What if one blog post could fuel your entire content strategy for the week—without leaving you creatively depleted? As a Reiki Master and digital content strategist, I’ve seen both sides of content creation: the aligned, easeful flow that nourishes you and your audience, and the burnout-inducing push to "be everywhere, all the time.” The solution? Intentional repurposing. Here’s the strategy I now use (and teach): ✅ Start with one core piece of content (blog post, video, or long-form caption). ✅ Repurpose that one piece into 5 aligned platforms: • Instagram (Reels, Carousel, Story) • Pinterest (3–5 evergreen pins) • YouTube (mini-tutorial or storytime) • Email (soulful newsletter or recap) • LinkedIn or X (quote graphics or thought-leadership posts) This method allows you to maintain presence and consistency—without always creating something new. Why it works (especially for wellness-based entrepreneurs): • It honors your energetic bandwidth. • It reduces decision fatigue. • It increases visibility without increasing your workload. • It helps build SEO and brand authority over time. If you’re a solo entrepreneur trying to show up without sacrificing your sanity, I wrote a full breakdown of the system I use (with rituals, examples, and templates). 📖 Read the full article: [https://lnkd.in/g-iJeNdD] 🎁 Want the system pre-built for you? Download my 30 Days of Content for Spiritual Entrepreneurs here → [https://lnkd.in/g88kn4Kn] prompts you can reuse across Instagram, Pinterest, YouTube, email, and more. Let’s make visibility sustainable. What’s one platform you want to show up on but always avoid? Let’s simplify it. Let’s realign it. Let’s build with intention.

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SEO for psychedelic retreat centers isn’t fragile — it’s precise. What breaks performance isn’t Google. It’s people making changes without understanding downstream impact. Common issues I see: • Language softened so much it loses intent • Pages rewritten with no conversion path • Medical-style phrasing added for rankings • Teams afraid to touch key pages at all On the projects that worked, compliance wasn’t the blocker. Lack of strategy was. Once priorities were clear: • Content became easier • Risk went down • Results became predictable That’s how we tied SEO to bookings — not just traffic. 👉 Full walkthrough here: https://lnkd.in/gHJH62h8

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Most content marketing goals get abandoned by the end of Q1. I've seen it happen over and over. Great plans, ambitious goals—then crickets by March. After years of helping businesses with their content strategy, I've learned that goals are worthless without a workable system to accomplish them. In this article, I break down 7 steps to actually crush your content marketing goals this year: → Listen to your audience's psychographics (not just demographics) → Choose goals that are Thrilling, Important, AND Daunting → Keep your strategy flexible enough to pivot → Build a doable system (not a perfect one) → Focus on your unique expertise → Measure what actually matters for your business → Play the long game The secret? Fanatical execution beats perfect planning every single time. Read the full breakdown here: https://lnkd.in/e3wVjtzM #ContentMarketing #MarketingStrategy #B2BMarketing

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