“I have had the privilege of working closely with Jeff Leaf during our time at wax.io, the most utilized blockchain for web3 gaming and digital assets trading. I can confidently say that Jeff is an exceptional Chief Creative Officer who has made a significant impact not only at wax but also on the blockchain industry. I am delighted to recommend Jeff for any role that requires strategic vision, creative expertise, and the ability to drive innovation. During his tenure as Chief Creative Officer, Jeff played a crucial role in establishing WAX as the most-used NFT and gaming blockchain in the world. Under his creative leadership, the platform achieved impressive milestones, including 450k daily active wallets, approximately 22 million daily transactions, and over 365 million NFTs minted on chain. These numbers speak volumes about Jeff's ability to envision and execute groundbreaking ideas. Jeff's talent for assembling and leading high-performing teams is evident in the global team he built, mentored, and inspired. He brought together a diverse group of creators, product designers and writers, fostering a collaborative environment that encouraged innovation and excellence. Jeff's leadership not only drove the success of individual team members but also resulted in the delivery of outstanding web3 products, NFT collections, and blockchain games. One of Jeff's greatest strengths is his ability to bridge the gap between creative and technical teams. He worked seamlessly with engineering and operations departments to develop and execute strategic plans that propelled WAX's growth. By leveraging his deep understanding of both design and technology, Jeff ensured that WAX's products and services were not only visually stunning but also functionally superior. Furthermore, Jeff's contributions extended beyond the internal operations of WAX. He was instrumental in spearheading numerous marketing initiatives across various channels, effectively driving user acquisition, engagement, and retention. His innovative thinking and keen understanding of the target audience enabled him to craft compelling campaigns that resonated with users and generated tangible results. Jeff's expertise in the web3 space also made him a sought-after partner for global consumer and entertainment brands. Companies such as Mattel, Hasbro, Sony Pictures, and NASCAR sought his guidance and collaboration to launch successful web3 initiatives. Jeff's strategic insights and creative direction helped these brands navigate the complex world of blockchain and achieve their business objectives. Jeff is a visionary leader, a creative genius, and an invaluable asset to any organization. His accomplishments at WAX Blockchain are a testament to his ability to drive innovation, foster collaboration, and deliver outstanding results. I highly recommend Jeff for any role that requires a forward-thinking, strategic, and creative mind.”
About
As EVP, Executive Creative Director at Current Global, I lead creative across our North…
Activity
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Got the west coast creative team together in LA last night ❤️ Forever grateful to work with people who are wildly talented, deeply unwell in the…
Got the west coast creative team together in LA last night ❤️ Forever grateful to work with people who are wildly talented, deeply unwell in the…
Liked by Jeff Leaf
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This is the big one!!! I’m thrilled to share that I’ve moved to Denmark and am living my dream job as a LEGO Designer, where I’ll have a hand in…
This is the big one!!! I’m thrilled to share that I’ve moved to Denmark and am living my dream job as a LEGO Designer, where I’ll have a hand in…
Liked by Jeff Leaf
Experience
Education
Volunteer Experience
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Board Member & Head of Parents Association
West Side Montessori School
- 10 months
Education
Served as a parent representative on the board of trustees and well as the co-head of the parents association for the 2016 school year.
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Recommendations received
2 people have recommended Jeff
Join now to viewMore activity by Jeff
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Congratulations to Jonathan Hodge, CIMA®, CEPA® for being recognized on the 2026 Forbes "Best-in-State Wealth Advisors" list, published on April 7…
Congratulations to Jonathan Hodge, CIMA®, CEPA® for being recognized on the 2026 Forbes "Best-in-State Wealth Advisors" list, published on April 7…
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This is the second most important (to me) career post that I’ve ever made. Eclipsed only by one that I made a decade ago. I have mentioned to many…
This is the second most important (to me) career post that I’ve ever made. Eclipsed only by one that I made a decade ago. I have mentioned to many…
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This career has been a wild ride. While headwinds slowed advertising to single digit growth, the tailwinds of brand experience push DE-YAN past 77%…
This career has been a wild ride. While headwinds slowed advertising to single digit growth, the tailwinds of brand experience push DE-YAN past 77%…
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We're thrilled to share five Omnicom agencies have been named to Fast Company's Most Innovative Companies 2026! Having agencies such as BBDO…
We're thrilled to share five Omnicom agencies have been named to Fast Company's Most Innovative Companies 2026! Having agencies such as BBDO…
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Some personal news: I’m excited to share my promotion to Group Director, Client Engagement at Code and Theory! I’m so appreciative of the leadership…
Some personal news: I’m excited to share my promotion to Group Director, Client Engagement at Code and Theory! I’m so appreciative of the leadership…
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Proud to be recognized alongside Weber Shandwick for a total of 22 shortlists at the 2026 PRWeek Global Awards! Huge congratulations to our teams and…
Proud to be recognized alongside Weber Shandwick for a total of 22 shortlists at the 2026 PRWeek Global Awards! Huge congratulations to our teams and…
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This was a fun one to build: In just three weeks, Current Global and #Kerrygold brought St. Patrick's Day to life from ideation to reality with a…
This was a fun one to build: In just three weeks, Current Global and #Kerrygold brought St. Patrick's Day to life from ideation to reality with a…
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Honored to help shortlist the best ideas...and overthink them accordingly. 🧐 @NewYorkFestivals Official Deadline is April 23rd #NewYorkFestivals
Honored to help shortlist the best ideas...and overthink them accordingly. 🧐 @NewYorkFestivals Official Deadline is April 23rd #NewYorkFestivals
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