Jenny Lewis

Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Fusion Marketing: Why Brands That Partner with Artists Win Cultural Relevance Marketing is no longer about visibility. It is about cultural relevance. Today’s most powerful brands are not built through isolated campaigns, but through meaningful connections with culture and artists sit at the very center of that cultural ecosystem. Artists are no longer just brand endorsers. They are cultural architects. When brands move beyond sponsorships and embrace true fusion with artists, they unlock something far more valuable than reach: trust, emotional connection, and long-term brand equity. This is what fusion marketing does differently: • It turns artists into strategic partners, not media placements. • It embeds brands into real stories, not temporary campaigns. • It allows brands to speak the language of culture, not advertising. Consumers today are highly selective. They recognize authenticity instantly and reject forced collaborations just as fast. Fusion marketing works because it is built on shared values, creative co-creation, and mutual growth. For brands, this means: – Stronger positioning – Deeper audience loyalty – Sustainable cultural impact For artists, it means: – Long-term brand alignment – Expanded creative platforms – Business growth without compromising identity The future of marketing will not be led by the loudest brands, but by the ones that understand culture deeply enough to co-create it. Fusion is no longer optional. It is the strategy. www.blackbiird.com

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Great conversation between AdTechGod ®️ and Brittany Scott, VP of Brand Partnerships at Zefr, tracing her path from leading household brands like Kellogg Company and SC Johnson to innovating in ad tech at Meta and now Zefr! She shares sharp insights on: - The evolving role of brand safety and suitability in digital advertising - Navigating cultural differences between brand marketing and ad tech - How #AI is transforming brand partnerships and creative strategy - Why adaptability, speed, and regulatory understanding are key to success today Give it a listen! https://lnkd.in/d8fmWCGt

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For a medium that started on cave walls, OOH continues to reinvent itself. As Barry Frey of DPAA Global puts it, DOOH isn’t just evolving — it’s becoming the launchpad of innovation for the entire industry. In a world raised on smartphones and streaming, OOH remains unskippable, brand-safe, and rooted in real life. What’s changed is the digital layer: programmatic buying, impression-based measurement, AI-driven optimisation, 3D, AR, QR, and the growing convergence with CTV. It’s where physical presence meets digital intelligence. As younger generations lean back into IRL experiences — live events, retail, culture, community — DOOH sits at the center of that momentum. Retail media in-store, sports and experiential, AI moving from “wow” to measurable ROI — 2026 is shaping up to be a year where DOOH doesn’t just participate in innovation, it drives it. The future of advertising may be powered by tech. But its impact will still be felt in the real world. https://lnkd.in/dh-JaBFQ #DOOH #OOH #AdTech #RetailMedia #CTV #AIinMarketing #FutureOfAdvertising

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Some key takeaways from Walmart Connect’s kickoff to the ANAs Masters of Marketing last week. Our massive out of home footprint (in-store screens, fuel stations and self check out) coupled with Vizio’s dominance in CTV reach and integrated marketing capabilities allow for a full funnel solution powered by accountable measurement and first party data. Three points jump out for me…  1. Retail media can now power holistic media strategies. 2.Uneven Adoption/application means early movers can seize a stronger share of voice more efficiently and 3. Maturing measurement solutions- including with CTV- are helping brands harness retail media’s full- funnel potential. #ana #walmartconnect #letssparksales

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Welp, today's the day. UCLA's Dr. Nancy Wayne, Ryan Krone, PhD and I have published our research on the gender pay gap in advertising in this morning's ADWEEK. This personal project was a 2+ year labor of love, which confirmed what women in this industry have long felt: women are doing everything within their power to close the gap, and it exists in spite of them. The stakes are real. Women in advertising stand to lose over a quarter million dollars (!) over their careers due to gender. Agencies, if you choose not to act on pay equity, you are choosing to economically exploit women. This endeavor has been exhausting, vulnerable, and validating all at once. Grateful doesn't begin to cover it. Thank you to everyone who contributed, participated, and shared. And a special shout-out to DNA&STONE for responding to our findings with radical empathy and real policy change! 💛 Read the full study, and commitments agencies can take, here: https://lnkd.in/gc6T-Mi2 👀 AND a super big thank you to those who shared their time, network, and feedback, including American Advertising Federation, Steve Pacheco, Cindy Gallop, Ellen Chandler, Larissa Chen, Matthew Cooper, Seth Ward, Ilana Berzon, Mia von Sadovszky, Zoe Scaman, Bernice Chao 趙涵 ✨Reonna Johnson, Leslie North, VCU Brandcenter, Miami Ad School, Matt McCain, Michael Boychuk, Chris Witherspoon, Alan Brown, Maddy Giordano Robert Scherzer

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