Kevin Velasquez

Want to remove subjectivity from your design crit? When you’re going back and forth based on taste, try shifting the question from: “Does it look good?” ➡️ ”Does it fit the brief?” Walk through the goal, the “why” behind the project’s existence. If you’re not aligned there, that’s the first thing to resolve before picking between rounded or sharp corners. Best of luck! And remember, two people can be right (or wrong) at the same time. 👯

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Tissue box packaging design completed for a returning client. This design focuses on cost efficiency by utilizing a single color for printing, as requested. The challenge was to create an engaging look while adhering to this constraint. Check out the design here: https://lnkd.in/g8hs_sCb

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✒︎ ACTIONABLE DESIGN SUPPORT • YOUR PERSONAL CREATIVE DIRECTOR This Option May be Good For ↩︎ ‣DIYers HITTING THE WALL: You’ve taken it as far as you can and need an expert eye to weigh in. ‣ ONE-OFF SUPPORT: A specific piece(s) of collateral or marketing you need real time help with. ‣THE "FRANKENSTEIN" EFFECT: You have plenty of assets, but may not be playing well cohesively. ‣TEMPLATE MILLS: You may love how it looks, but wise to run it through a strategy check. ‣AI GENERATED: Does it lack human strategy and legal protection? ‣EXECUTION GAP: Working with budget-friendly designers who can execute your ideas but lack strategy. ‣VIBE CHECK: You know something doesn't feel right and need a professional diagnosis. 📍MORE HERE: https://lnkd.in/gnKuHMfh Funk Delicious Creative - "Brand Advisory"

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I'm breaking down how we approach brand projects at StudioDara, including the strategic work that happens before any design begins. Most agencies skip this step. We never do. In this video, I'm walking you through our complete process—from strategic discovery to final identity design. You'll see: 🥇 How we uncover brand positioning before touching design software 📊 The research and competitive analysis that informs our creative decisions ↔️ How strategy translates into visual concepts 🎨 The final brand identity and why every choice matters If you want to define your brand story and strategy, send us a message at studiodaraprojects@gmail.com

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It’s time to get back to basics… When your head is down in a design business for more than two decades, it’s easy to become complacent and stick to what’s worked. Referrals, word of mouth, and previous clients coming back for more has always kept the work flowing and the bills paid. However... It’s time to make a shift from simply reacting to whatever offers are coming in to going out and finding only the work we want to do. This year, the plan is to… _ redefine our positioning to be laser focused on our ideal client _ craft a new portfolio including only the work we want to take on _ reframe what we say yes to and start saying no more often We do not progress without the intention to do so… The less we change the more things stay the same.

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