Lane Sutton

If your instinct is to hire more recruiters just to handle the volume, stop. Most agencies try to scale output by scaling headcount. But the real bottleneck is in the first 30% of your hiring process. Manual screening, disqualified candidates, admin load. TalentMatched handles that front-end chaos at scale. Add automation before you add overhead. See how 👉 https://lnkd.in/eCjbkicq #RecruitmentTech #TalentAcquisition #AIforHiring #RecruiterTools

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The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.

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Is your GTM strategy still stuck in 2023 thinking, or are you ready for the era of GTM Engineering? AI-driven platforms like Clay are redefining what marketing operations means, and only a handful of recruiting agencies are ready to deliver the talent you’ll need. In this short, Max Spanier (ex-Marketo sales leader & CEO, Sloane Staffing) joins hosts Jon Russo & Megan Heuer to reveal why bridging sales and marketing with AI is the new frontier, and why being first in the Clay ecosystem will matter more than ever. “They are an AI tool. They’ve kind of coined the terminology, GTM Engineering. So if you think about marketing operations in AI, tools like Clay are being kind of spun up right now to help sales and marketing bridge the gap and be even more smart with how they’re going to market and how they’re prospecting. Like I mentioned earlier, we’re the only recruiting agency in the 6Sense, and in the Marketo ecosystem. We’re in process right now to be the only recruiting agency in the Clay ecosystem as well” Listen to the full conversation with Megan Heuer and Jon Russo, this is one you don't want to miss! -------- 🙏🏽 Follow B2B Fusion on Go To Market (GTM) insights. 👍🏽 Need to hear other povs in the industry on GTM? Try out one of our 350+ videos on our B2B Fusion YouTube channel on best practices. 👌🏽Struggling with quicker, more efficient revenue growth in 2025? Let's talk.

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Marketers aren’t fixing the funnel - they’re funding it. 67% of GTM leaders increased paid budgets this year. Almost half did it to replace lost organic pipeline. That’s not strategy. That’s triage. And it raises a tough question: Are we solving attribution... or buying temporary visibility? When paid covers your blind spots: → You stop fixing broken handoffs → You skip over disappearing buyer signals → You build a funnel with no foundation This is the hidden cost of misattribution. Not just wasted budget, but missed insight. The best GTM teams aren’t just spending more, they’re getting smarter: ✔ Rebuilding trust in their data ✔ Aligning around what’s actually working ✔ Making performance visible across the org Because when the budget dries up, only the insights survive.

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Many D2C brands focus on 'Add to Cart' metrics, but real revenue is determined at checkout. Identifying funnel drop-offs early helps recover lost sales. 👇 Founder insight below.

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