Leigh M. Clark

Salesforce is a powerful tool for case management in higher education—when implemented strategically. Principal Consultant Jamie Sohngen outlines a proven framework to help your institution maximize its impact from day one: https://bit.ly/41KguCv

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How the Producers Guild of America Simplified Emailing in Salesforce with MassMailer Ever wondered how nonprofits manage all their member emails right inside Salesforce? In this episode of the Salesforce Center Podcast, Bryce and Andrew from the Producers Guild of America reveal how MassMailer makes it super easy to stay connected — no more email limits or juggling tools! Tune in now: https://lnkd.in/g4RFBfUT #massmailer #salesforce #emailmarketing #salesforcetips #salesforcesolutions #salesforcecrm #customercommunication #nonprofitsuccess #emailtool #crmtools #salesforcepodcast

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Sales leaders, this one's for you! Many organizations roll out Salesforce expecting results, only to face low adoption and stalled performance. In this fireside chat, Jeff Davis, Director of Revenue Operations at Lucas Oil Products, breaks down how he drove Salesforce adoption from 30% to over 90% in a complex, fast-growing business and what it really took to get there. If you’re accountable for revenue outcomes, forecast accuracy, or technology ROI, this session offers practical, experience-led insights you can use right away. Sign up for the free webinar, all registrants will receive the recording. 🔗 Link in the comments!

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📈 Proving Event ROI in Higher Ed Isn’t Optional Anymore. It’s Essential. Higher ed institutions are spending up to 25% of their marketing budgets on events—but less than 30% can confidently report ROI tied to enrollment, retention, or giving. That’s a gap worth closing. In our latest Blackthorn blog, we explore how top universities are: 🎯 Connecting event engagement to application conversions 🎓 Tracking student yield and retention linked to event attendance 💰 Measuring advancement ROI by linking donor event participation to giving trends 📊 Leveraging real-time dashboards to eliminate guesswork When events are powered by integrated tech + data visibility, teams go from reactive to strategic—and that shows up in the numbers. https://lnkd.in/eU9dF4gi

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I’m starting a new series on Salesforce Data Management best practices. The first video covers the What, Why, and How of Salesforce Data Management using Inspector and Data Loader. You can watch it here: https://lnkd.in/eN7aW8Pc #Salesforce #DataManagement #SalesforceAdmin #DataLoader

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In our latest blog, Georgia’s 2021–22 Teacher of the Year shares how Lenses on Literature helped her students move beyond surface-level reading to deep, purposeful thinking. Annotation became intentional, discussions more meaningful, and students more confident engaging with complex texts. This isn’t just about reading more. It’s about thinking better. Read the full story: https://lnkd.in/gYEAZ3Cm #Literacy #ELA #Teaching #Curriculum #EquityInEducation

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