Lisa LaCorte

Loved Laura Cushing's take on a frictionless user experience. A solid customer service experience creates brand loyalty, which creates more engagement and increased LTV: “Whether it’s a push notification that you get on your phone or whether it’s the print magazine, it’s that ecosystem that customers care about and it can take one bad experience, one paper cut, one friction point for them to not come back to that content.” And the Hearst and The New York Times teams chimed in on the popular topic of engagement. And, in this case, engagement > scale. How can brands take their current subscribers/members and build off of their existing engagement? What products/services/new formats can add additional value and entice your existing members to pay more? If your team isn't actively thinking about engagement and the customer experience (and joining acquisition and retention teams at the hip), it should be! Recap from FIPP - Connecting Global Media conference is worth a read, linked below: Great insights from: Jordan Vita Joe Martin Rosie Percy https://lnkd.in/g4_AMdtU

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Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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Looking forward to joining this conversation at the Visit California Outlook Forum. As we know, AI is rapidly reshaping how destinations connect with travelers, and I’m excited to share how Visit Anaheim is exploring new ways to turn inspiration into real-world experiences. Excited at the opportunity to be part of the discussion with Dan Christian and Rob O'Keefe.

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The concept of Marketing 6.0 opens a new chapter in how we understand the relationship between brands and people. It’s no longer just about collecting data, segmenting, or automating processes; it’s about interpreting emotions and designing experiences that connect on a much deeper level. What’s interesting is that this evolution doesn’t replace data — it complements it with human understanding: how we feel, what inspires us, and what drives us to act. It’s in this intersection between technology and emotion where brands can truly stand out. At Hyperreality Company, we strongly believe in this approach: using tools like artificial intelligence, augmented reality, and digital creativity not just to measure, but to create authentic and memorable moments. That’s the real promise of Marketing 6.0: moving beyond numbers to build lasting relationships.

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Lauren Evans and I recently were interviewed by Akash Pathak on his Growth Amplifier podcast about how marketing teams can Futureproof with AI. We covered a lot of ground in 20 minutes: - how experimentation velocity is becoming a critical KPI for organizations - how we’re using an AI + Expert workflow called Grounded Intelligence to harness the power of synthetic audiences and accelerate our path to insight by 80% - why and how leading brands are using AI to drive customer obsession - how Traction is building an agencyOS to operationalize how we’re using creating superhumans consistently empowered by AI at Traction and helping clients do the same - how to overcome fear and turn the revolution of work happening right now into your own competitive career advantage Definitely worth a listen with your morning coffee! Thanks, Akash, for having us on! #aimarketing #experimentationvelocity #syntheticaudience #agencyoperatingsysytems #groundedintelligence

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Rewire your front office to capture value from AI In the 2025-2026 “Customer Experience Excellence” report, a survey of 10,000+ US consumers shows how leading U.S. brands are capturing customer signals to orchestrate customer experience and help achieve measurable results. What leading brands are doing: Turning “signal moments” into action: 1) Grocery stores use weather signals to anticipate demand and optimize inventory. 2) Asset management companies equip advisors with AI-powered prompts to help customers at moments of financial significance. 3) Banks are leveraging AI to detect the moments that matter and proactively offer tailored service bundles to support their customers. Signal Moments are the micro-cues that reveal a customer’s intent, emotion, or need. When detected and interpreted in real time, Signal Moments allow organizations to anticipate needs, personalize responses, and act before friction escalates: 1) Life events: Moving, buying a car, retiring. 2) Behavioral shifts: Sudden changes in spending, increased service usage, switching channels. 3) Contextual triggers: Weather events, location signals, or ecosystem interactions. Traditional systems rely on static rules and models. Agentic AI senses, reasons, and acts in real time across a broad field of signals. It interprets intent, evaluates multiple data streams, and autonomously coordinates actions across marketing, sales, service, and operations—executing and adjusting as circumstances change. Signal Moments and agentic AI create a compounding value stream—improving productivity, efficiency, and resilience. Each signal captured can sharpen the ability to anticipate needs, enhance operations, and strengthen relationships. This flywheel effect supports sustained growth, operational agility, and new business models. Read more, here: https://lnkd.in/gZnX7u5b Guillaume Sachet Guillaume Pagnoux James Wilson Isabelle Allen Toni Jones Anson Bailey (eMBA) Lyon Poh Paul Kent Grégory FRANC Pär Edin Cherie Gartner Tracy Nguyen Feargal de Búrca Jibu Philip Leon Ong Anton Ruddenklau Arnold Cua Debarshi Bandyopadhyay Peter Liddell Siddarth Khanna, CFA, FCCA Andrew Thompson Amit Sadana Anulekha Samant Matt Garrard Ben Piper

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Listening to Digiday’s latest podcast on AI and agency-client dynamics got me thinking about just how complicated this “AI frenemy” really is. I was struck by the tension: AI can empower brands to take control of marketing, but it can also make the work so intricate and costly that agencies become even more indispensable. What really hit me is the human side: AI might fill gaps where marketers leave, but it can’t replace the nuanced guidance, strategy, and relationship-building that agencies provide. In this new era, we have to rethink how humans and technology can work together.

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Exciting news for the world of DPI, TECH5's partners and customers: the T5-OmniTrust platform will soon use a multilingual voice-based AI assistant from AJARI.AI   Learn more from the official press release! #partnership #AJARIAI #TECH5 #DigitalPublicInfrastructure #AgenticAI #DigitalIdentity #GovTech #Innovation

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AI searches are growing. According to an Innovating with AI survey, 91% of frequent AI users use LLMs for their internet searches and 83% find AI-powered tools more efficient. 🤖 Is your website ranking for these AI searches (AIO)? 💻 Watch this informative video from SEO expert, Neilpatels (and team) on how to optimize for AI searches. NP Digital Get ranked by showcasing your Experience, Expertise, Authoritativeness, Trustworthiness (EEAT). #ContentMarketing #ThoughtLeader #FAQ #SEO #AIO #marketing #PR #content #EEAT #AuthorAttribution #earnedmedia #casestudy https://lnkd.in/dVSNt-jW

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