Michel Leconte

💡 Affiliate marketing isn’t just about coupons and influencers. Too often, brands overlook the real potential of content-driven affiliate partnerships — the kind that build trust, provide value, and drive long-term growth. If you're building (or rebuilding) an affiliate program, it’s time to think beyond discounts and discount codes. 🧠 Smart, editorial partnerships — with publishers, bloggers, and niche content creators — can elevate your brand and attract customers who are actually ready to buy. 👇 This article breaks down how to: * Identify and approach the right content partners * Make your affiliate program more attractive to serious publishers * Create long-term value for both sides Affiliate marketing with substance > spray-and-pray coupon links. #affiliatemarketing #affiliates #partnershipmarketing Link in Comments

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What happens when you're responsible for SEO on millions of pages? Zach Chahalis, VP of SEO at Apartments.com, shared what enterprise SEO actually looks like when the stakes include rent prices, national media coverage, and keeping Google happy. From sprint-driven workflows to leveraging AI and navigating dev bottlenecks, Zach shares how his team tackles the complex puzzle of enterprise SEO. 🔍 Turning real estate data into newsworthy, location-rich insights ⚙️ Lessons from 75+ site migrations 🧱 Why title tags and schema still matter — even in an AI-first world ✍️ Writing dev tickets that developers want to implement My favorite part? They treat SEO features like product launches — with demos, lookbacks, and kudos for every team involved. If you think #enterpriseSEO is just “more of the same,” this conversation might change your mind. 🚀 What’s your trick for getting devs to prioritize your SEO work? 🎧 Full episode: https://lnkd.in/eaeH2F-9 -- If you enjoyed the conversation, a like or repost means a lot, and helps others find it too! 🙏

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Earlier this year, we "lost" our biggest SEO client. IBM acquired them for $1.6 billion. Here's what happened 👇 The Setup: DataStax came to us in June 2023 with no SEO presence for "vector database" terms. Four competitors were already dominating search results for this exploding AI market. They needed to catch up. Fast. So we went to work. It was a 3-tiered approach: Content Creation / Link Acquisition / Technical SEO Content: we sourced expert tech journalists and did SME interviews to write content that not only acheived SEO goals with keywords and topical authority, but answered questions and built trust. Links: there was a dedicated investment in links, to create contributor content, secure sponsorships, and do PR-style outreach. Technical: we ensured the entire site was accessible and formated for search engines and AI indexing. We created schema, cleaned up issues, and monitored everything. The Results (6 months later) ✅ +237% increase in organic traffic ✅ +725% growth in vector keyword rankings ✅ #1 ranking for "Vector Index" ✅ 68 first-page rankings for target terms But the biggest win... IBM noticed. DataStax went from SEO underdog to acquisition target because they became THE authority in vector databases. When IBM was shopping for vector database companies, DataStax didn't just have great tech—they owned the conversation. Key Takeaways: → Strategic SEO builds acquisition-worthy market positioning → Timing matters (we caught the AI wave perfectly) → Authority content beats generic SEO every time → Having a dedicated link-building budget and a story to tell were essential → B2B SEO isn't just traffic—it's market dominance The Bittersweet Truth Losing DataStax was a hit, but watching them become so valuable that IBM couldn't ignore them? That's the ultimate validation of what strategic B2B SEO can do.

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Your website visitors are leaving faster than they arrived. Here's what we typically find when sites mysteriously lose traffic: THE SILENT KILLERS: → Page load times over 3 seconds (instant bounce) → Mobile navigation that requires a magnifying glass → CTAs buried deeper than treasure maps → Forms asking for your life story upfront Picture this scenario: A potential customer lands on your homepage, can't figure out your main value prop in 8 seconds, then clicks back to Google. That's not a traffic problem. That's a user experience breakdown. The methodology that consistently reveals these issues: ✓ User journey heat mapping ✓ Conversion funnel breakdown analysis ✓ Mobile-first experience testing ✓ Page speed diagnostics Most business owners focus on driving MORE traffic when they should be asking: "What's broken in our user experience?" Question for you: When did you last walk through your website like a first-time visitor? What conversion barrier surprised you most on your site? Drop a comment - I'd love to hear what you discovered. #UXAudit #ConversionOptimization #DigitalTransformation #WebsitePerformance #UserExperience

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Most agencies depend on referrals or the occasional inbound lead. Unfortunately, it’s unpredictable and keeps growth out of your control. That’s why we built something different: Account-Based Podcasting. In this Scrappy ABM episode, I sat down with Joseph Lewin, our Head of Podcast Strategy, to break down exactly how we generated $2M in revenue in two years from a podcast that started with zero listeners. We walk through the 3 questions every agency should answer before launching a show and a 30-day framework for turning guest outreach into pipeline.
 Grab the tips: https://lnkd.in/gx5xH5xk

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𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗔𝗿𝗲 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗶𝗻𝗴 𝗔𝗜 𝗙𝗮𝘀𝘁𝗲𝗿 𝗧𝗵𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗖𝗼𝗺𝗽𝗲𝘁𝗲? If you are a business with lots of MEMBERS (e.g. associations, subscriptions, membership sites, etc) -- adding AI to your value proposition is driving INCREASED REVENUE. We’ve watched associations, subscription sites—even CHURCHES—plug CustomGPT.ai into their member experience and watch **NEW revenue streams flood in**. See link in comments for my full whitepaper published in "AI In Plain English" 

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[EN] Here, yet another take (with the brilliant Taylor Bloom) on how to deal with GPC (opt-out) signals, consent, potential lawsuits, and public enforcement - very relevant on the back of the recent #Disney fine in California, the largest #CCPA settlement to date (https://lnkd.in/eVTd26VJ). #privacy #law #adtech

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