Bob Regular

Production World is known for its live event production. The company also provides commercial installations of audio systems, lighting systems, and interactive systems including video. PW has installed systems in arenas, places of worhship and corporate offices.

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Sinclair Inc. and One Media will host technologists from around the world to confer about NextGen TV interoperability this week. #media #technology #NextGen TV

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Huge News For Radio. More people listen to radio now than 20 years ago, but it hasn't been measured with the same precision as digital - until now. The pixel based solution from MagellenAI will measure radio attribution the same as podcasts showing the true impact of a full audio stack. https://lnkd.in/geU3XuqH

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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8

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Proud to share another major milestone for Zeno Media. Our new Self-Service Ad Feature inside Zeno Tools puts broadcasters fully in control of their ad inventory - enabling them to build, manage, and measure direct campaigns in real time. This launch represents more than just a product update, it’s part of our mission to give every broadcaster, regardless of size, the tools to grow and monetize like the biggest networks.

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