About
I help SaaS companies—from Series A to growth stage—fix what's broken in…
Services
Articles by Sally
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Successful Prospecting
Successful Prospecting
SDRs are the lifeblood of a business. They are building the pipeline.
5 Comments -
The Lost Art of Prospecting
The Lost Art of Prospecting
One of our clients just transitioned their sales development team from a hybrid of inbound and outbound to an all…
14 Comments -
Is Industry Experience Moving the Needle In Hiring Success?
Is Industry Experience Moving the Needle In Hiring Success?
Recently I introduced a person whom I know extremely well for a SDR director position. Her references are stellar, and…
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Turning Smart SDR's Into High Performers
Turning Smart SDR's Into High Performers
There is a disturbing trend afoot on sales floors these days. It centers around the most crucial part of any sales…
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A New Wave Of Sales Candidates
A New Wave Of Sales Candidates
We all know it’s a tough hiring market -- especially for SDR and AE roles. In some locations (San Francisco, New York…
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Sit Your Sales Team Up For Success
Sit Your Sales Team Up For Success
You’ve spent hours interviewing, training, and coaching your inside sales team to help them hit their goals. But are…
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Are Your Sales Team Warriors?
Are Your Sales Team Warriors?
For the first time in 40 years my team, the Warriors won the NBA championship and in just six games at that! While I…
3 Comments
Activity
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After a great run at Panopto, I've started the next chapter: working with a small number of companies, CEOs and founders as a fractional marketing…
After a great run at Panopto, I've started the next chapter: working with a small number of companies, CEOs and founders as a fractional marketing…
Liked by Sally Duby
Experience
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Education
Organizations
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AA-ISP
Board Member
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Silicon Valley VP of Sales Forum
Founder and Board Member
- PresentI co-founded the VP of Sales Forum in 2008 to provide a trusted environment for VPs of Sales/ CRO's to network with peers and keep up to date on the latest trends and challenges Sales Leaders are facing. This is free group and run by a volunteer board. https://www.linkedin.com/groups/859857/
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Sandler
🎧 New episode alert from the Innovative Revenue Leader Podcast. AI in sales is accelerating fast. But without conversation intelligence, most initiatives stall before they deliver value. In this episode, Seth Marrs breaks down: ✔️ What conversation intelligence really means today ✔️ How sellers can use it to improve effectiveness and deal quality ✔️ Why capturing conversations is mission-critical for modern revenue teams If your organization is investing in AI, this is a must-listen perspective. Watch now: https://lnkd.in/djdj5PMb #Sandler #InnovativeRevenueLeader #SalesPerformance #RevenueGrowth #SalesTransformation #AI
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Dwight Delap
Preparation wins deals. Now there’s a smarter way to practice sales conversations anytime, anywhere. 💬⚡ The Sandler AI Roleplay Coach® tool delivers adaptive, real-world scenarios and instant feedback to help sellers improve fast. It’s an effective way to build confidence, consistency, and coaching at scale. Anytime, anywhere. 🎥 See it in action! #SalesRoleplay #SalesCoaching #SalesSuccess
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Final Approach Consulting, LLC
Most sales leaders don’t realize how low the bar has been set for sales data. “Accurate enough.” “Everyone’s data has gaps.” “Just refresh it quarterly.” In 2026, that mindset is costing teams pipeline, trust, and talent. Sales data isn’t a nice-to-have anymore—it’s infrastructure. That belief is exactly why we built FAC Intelligence—to replace static databases with continuously updated account and contact intelligence sales teams can actually trust. We wrote this piece to outline what sales leaders should demand from their data providers going forward. 👉 What Sales Leaders Should Demand from Their Data Providers Link here: https://lnkd.in/ecVPb-km #SalesLeadership #SalesData #RevenueOperations #B2BSales #SalesTech
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Execution Discipline for CROs and VPs of Sales
Most SaaS sales organizations don’t struggle with execution rigor. They struggle with what happens after rigor is introduced. Deal standards improve. Qualification language tightens. Forecast calls sound sharper. But under pressure, something breaks. Coaching collapses back into deal inspection. Managers review what is happening, not why it keeps happening. Skill gaps stay invisible until results flatten. The system holds. The capability doesn’t. Execution rigor without enforced coaching standards eventually eats itself. Most CROs don’t see this as a leadership problem at first. It looks like noise. Or variance. Or a talent issue. By the time it’s obvious, the damage is already done.
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Salaria Sales Solutions
Optimize Your Pipeline With Strategic SDR Outsourcing. If your pipeline stalls, the problem is rarely lead volume. This article outlines six strategic moves companies use to optimize conversions, improve B2B outreach quality, and maximize ROI with outsourced SDRs. Read the full article: https://lnkd.in/eP9iPfdb #PipelineGrowth #SDROutsourcing #LeadConversion #SalesStrategy #B2BLeadGen
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LeadLex
Not all CRMs are created equal. Here's what's different when your CRM is built for legal: Generic CRM → "Deals" and "Opportunities" LeadLex → Mandates, matters, and relationships Generic CRM → Pipeline stages for sales reps LeadLex → Workflows designed for legal BD Generic CRM → Events are a calendar integration LeadLex → Events are a core business engine Generic CRM → AI writes like a marketer LeadLex → AI writes like a lawyer Generic CRM → 15 minutes to log a meeting LeadLex → 60 seconds or less Generic CRM → You adapt to the tool LeadLex → The tool adapts to you Still forcing your firm into a tool that wasn't built for you? There's a better way → leadlex.com
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