“Concepting, brainstorming, creative ideation - this is the fun part of what we do. And with Sergio at the helm, it's Way Fun. He has a knack for making people feel confident. From that confidence, everyone offers up creativity - they spread their ideas on the table like it's Thanksgiving. He is smart, he is giving, he is a leader. He pushed the creative to new levels. We all rallied around him, thrilled to participate - and grateful he's invited us to the table.”
About
Award-winning Brand, Creative, & Digital Experience executive who builds global design…
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Lecturer
Stanford University Graduate School of Business
- Present 3 years
• Integrated & Omni-channel Marketing: Connecting Brand & Performance Marketing (Demand) to accelerate Customer Awareness, Acquisition, Retention, Adoption, and Advocacy
• The Art of Make Believe: Creating brand promises that translate "Reasons to Buy" into unforgettable "Reasons to Believe"
• Customer Experience Transformation (CX): The Importance of Delivering Value at Every Touchpoint in the Customer Journey -
Advisor & Mentor
ONE School US
- Present 6 years
Arts and Culture
Building the next generation of Black Creative Leaders.
Over 250 Graduates since Fall 2020, 84% of Graduates hired
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and make agency and brand creative departments more diverse. The results-oriented school has already made a tangible difference: an 84% hire rate at top agencies and brands in the US to date for its 150+ graduates, 65% of whom are…Building the next generation of Black Creative Leaders.
Over 250 Graduates since Fall 2020, 84% of Graduates hired
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and make agency and brand creative departments more diverse. The results-oriented school has already made a tangible difference: an 84% hire rate at top agencies and brands in the US to date for its 150+ graduates, 65% of whom are women.
Cohorts running in Atlanta, Chicago, Los Angeles, New York, and the UK. -
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Publications
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The Case for Vertical Video: Why 1080 x 1920 is Right Around the Corner
Bulldog Reporter
See publicationBy Sergio Claudio, VP, Digital Innovation and Strategy, RockOrange
In the land of mobile Millennials, vertical is the way of our one-handed, swipe-happy friends. We know audiences respond to relevant content and this means content formatted for optimal viewing on specific platforms.
Languages
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English
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Spanish
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Recommendations received
9 people have recommended Sergio
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