Simon Sinek

Simon Sinek Simon Sinek is an influencer

Optimist, New York Times bestselling author of "Start with Why" and "The Infinite Game", and founder of The Optimism Company

New York, New York, United States
9M followers 56 connections

About

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Simon's WHY is to inspire people to do what inspires them so that, together, each of us can change our world for the better.

With a vision to change the way businesses think, act, and operate, Simon and his team work with leaders and organizations in nearly every industry to help transform company culture and create a better working world.

As a trained ethnographer, Simon has discovered remarkable patterns about how the greatest leaders and organizations think, act, and communicate. He is fascinated by the people and organizations that make the greatest, lasting impact on the world. He has devoted his life to sharing his thinking, and leading a movement to inspire people to do the things that inspire them.

Simon may be best known for popularizing the concept of WHY in his first Ted Talk in 2009. It has since become one of the most watched talks of all time on TED.com, with 37+ million views.

Simon is a bestselling author and shares his ideas in the books Start With Why, Leaders Eat Last, Together Is Better, Find Your Why, and The Infinite Game.

Learn more at simonsinek.com.

Articles by Simon

  • Partnering: a Foreword

    The vision is clear: to build a world in which the vast majority of people wake up every single morning inspired, feel…

    69 Comments
  • The Power of Giving Away Power: a Foreword

    The vision is clear: to build a world in which the vast majority of people wake up every single morning inspired, feel…

    110 Comments
  • An Optimist's View Going into 2021

    Optimism is about the future. It is not blind positivity nor is it naïve.

    551 Comments
  • A New Education Story: a conversation with George the Poet

    Last week I linked up for a long chat with George the Poet. George and I met through Big Change, an organization…

    51 Comments
  • Courage in business counts: How CVS turned a tobacco ban into a financial win

    Hanging in the lobby of CVS’s corporate headquarters was a huge sign that stated their Just Cause: Helping people on…

    315 Comments
  • Why I Wanted to Publish "Trust First"​ by Bruce Deel

    The vision is clear: to build a world in which the vast majority of people wake up every single morning inspired, feel…

    488 Comments
  • Why I Wanted to Publish "How to Make a Plant Love You"​ by Summer Rayne Oakes on Optimism Press

    My vision is clear: to build a world in which the vast majority of people wake up every single morning inspired, feel…

    163 Comments
  • We Have a Legacy to Uphold

    Independence Day is a day to celebrate the birth of our nation ..

    411 Comments
  • Getting a Better Job

    Have you fallen out of love with your work? Thinking of looking for a better one? The good news is, there are a few…

    632 Comments
  • Real Leaders Serve

    “Ask not what your country can do for you, ask what you can do for your country,” implored John F. Kennedy in his…

    678 Comments

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Experience

  • The Curve Graphic

    Founder

    The Curve

    - Present 4 years 9 months

    We imagine a world in which all people feel justice is administered with dignity, equity and fairness. The Curve is a 501(c)3 organization dedicated to making this vision a reality. Please visit thecurve.org to learn more.

  • Simon Sinek's The Optimism Company

    Simon Sinek's The Optimism Company

    19 years

    • Simon Sinek's The Optimism Company Graphic

      Host, A Bit of Optimism podcast

      Simon Sinek's The Optimism Company

      - Present 6 years

      During these times, we are all having to find new ways to connect. Join me every week as I talk with people that inspire me about love, life, leadership, and silver linings. The hope is that we all leave with something I think we need these days... A Bit of Optimism.

      Listen online at https://simonsinek.com/podcast/ or wherever you get your podcasts.

    • Simon Sinek's The Optimism Company Graphic

      Founder and Visionary

      Simon Sinek's The Optimism Company

      - Present 19 years

      Greater New York City Area

      We imagine a world where the vast majority of people wake up every day feeling inspired, feel safe at work, and fulfilled at the end of the day. My team and I believe in this bright future and our ability to build it together.

      Get tools and resources to inspire at simonsinek.com.

  • Penguin Random House

    Penguin Random House

    17 years

    • Penguin Random House Graphic

      Publisher, Optimism Press

      Penguin Random House

      - Present 7 years

      Optimism Press is Simon’s publishing imprint with his longtime publisher, Penguin Random House. We have one mission: to publish the ideas that inspire us and give us the tools we need to build a more optimistic world.

      We look to the business world, the nonprofit world, the military, politics, education, the clergy, and elsewhere to find authors who can both inspire us and offer us direction on how to build a world in which people feel inspired, safe, and fulfilled in their professional…

      Optimism Press is Simon’s publishing imprint with his longtime publisher, Penguin Random House. We have one mission: to publish the ideas that inspire us and give us the tools we need to build a more optimistic world.

      We look to the business world, the nonprofit world, the military, politics, education, the clergy, and elsewhere to find authors who can both inspire us and offer us direction on how to build a world in which people feel inspired, safe, and fulfilled in their professional and personal lives. Optimism Press authors challenge our perspectives of how the world works, and offer new tools to help us on our own journey so that together we can build a brighter future.

      For more on the books published by Optimism Press, check out https://simonsinek.com/optimism-press/.

    • Penguin Random House Graphic

      Author

      Penguin Random House

      - Present 17 years

      Simon is a spark that ignites passion and ideas. He envisions a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do. As an unshakeable optimist, he believes in our ability to build this world together.

      A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns…

      Simon is a spark that ignites passion and ideas. He envisions a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do. As an unshakeable optimist, he believes in our ability to build this world together.

      A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns in how they think, act, and communicate, and also the environments in which people operate at their
      natural best.

      Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its rst week and has gone on to be seen hundreds of millions of times.

      He continues to share inspiration through his bestselling books:
      - Start With Why: How Great Leaders Inspire Everyone to Take Action
      - Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
      - Together Is Better: A Little Book of Inspiration
      - Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
      - The Infinite Game

      Learn more at https://simonsinek.com/books/.

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