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Marketing Moves
All Stars, ASMR and IRL experiences: Candy Crush’s marketing strategy unwrapped
Funding Influx
Astrocade raises $56m to expand AI-powered games creation platform
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Acaster On Apple Arcade
Perchang World launches as Apple Arcade exclusive, marking comedian James Acaster’s first games role
The original Perchang gets a sequel 10 years later, designed with Apple Arcade in mind
Funding For Games
Griffin Gaming Partners launches $100m indie games fund
The fund has already backed 15 game projects
New Offerings
IGDA Portugal launches to support local game developers
The organisation aims to support sustainable careers for game developers across Portugal
Comeback
Freecash returns to Google Play after policy review
Almedia is still working with Apple to restore Freecash on iOS
Pgc Nordics
The Nordics’ biggest B2B games event is back
What to expect as Pocket Gamer Connects Nordics returns this October
Pgc Summit MalmÖ
Meet companies like Sony, Landfall, Raw Fury, Rovio and Sybo this May
See who you could do business with at Pocket Gamer Connects Summit Malmö
Shake-up
Eve Online studio CCP rebrands to Fenris Creations as Google takes minority stake
Fenris has partnered with DeepMind to train AI and explore new gameplay experiences
Leadership Change
Microsoft reshuffles Xbox leadership as Asha Sharma pushes turnaround
The Windows company will discontinue Copilot on console and begin winding down the mobile version
Industry Insights
Why copying best practices won’t help your company grow
Nikita Guk explains why copying best practices from successful studios rarely works and what actually drives organisational performance
India On The Rise
LVL Zero founding partner Krish Anurag on selecting studios, equity-free funding and building India's global game pipeline
"The best teams aren't building just for India. They're building from India for players across the globe"
Unionisation
Wizards of the Coast declines to recognise MTG Arena union
Workers say an NLRB election is now expected within weeks
New Partnerships
Savvy Games Group and Roblox sign MoU to grow Saudi Arabia’s game development ecosystem
Partnership focuses on game development training and education initiatives
Investment News
EasyWin closes second seed funding round at $20m valuation
The company expands its real-money gaming platform into 12 countries
Done Deal
EA signs multi-year licensing and partnership deal with Brazilian Football Confederation
Deal includes licensing rights and plans for joint marketing activities.
New Offerings
Supercell taps action sports filmmaker Ty Evans for Clash Royale short film
The campaign creates a fictional extreme sport called “rhino riding.”
M&a
Mistplay acquires MAF’s MyChips to boost rewarded play platform
Deal expands Mistplay's rewarded LoyaltyPlay global partner network across North America, APAC and Europe
Events
Gamescom LATAM 2026 welcomes record 154,000 visitors
Attendance figures up by 17.5%
Pgc Barcelona 2026
Scopely, Gameloft and Tilting Point join speaker lineup in Barcelona this June
Global games leaders take the Pocket Gamer Connects stage
Acqusitions
Supercell to acquire Merge Mansion studio Metacore as 160 jobs could be cut
Growth ambitions failed to materialise at the Finnish developer
Acqusitions
GameStop submits $55bn bid to acquire eBay
Ryan Cohen set to lead combined company if deal closes
New Offerings
Unity launches open beta for Unity AI game development tools
The new system is built directly into the Unity Editor
Pgc Summit MalmÖ
Connect, pitch and learn at Pocket Gamer Connects Summit Malmö
Business making and market insight at the heart of the Nordic games industry on May 27th to 28th
New Partnerships
Starbreeze partners with Gamefam for new Payday game on Roblox
The title is scheduled to launch later this year
Funding News
Chance Studios raises $3.2M for trading card collectibles platform
Platform surpassed $100,000 in daily trading volume during beta
Funding News
Turkish mobile studio Mindtail raises $2m for AI-driven puzzle games
The studio aims to triple its team size after the funding round
Gamescom Latam Takeaways
Brazil dreams big at Gamescom LATAM
We highlight some key takeaways at the big consumer and B2B games expo
Hot Five
Hot Five: Papaya ordered to pay Skillz $420m, Epic Games Store launches in Japan, PlaySimple IPO, and more
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Epic Release
Epic Games Store launches on iPhone in Japan
Japanese iPhone users can now download Fortnite directly from Epic
Acqusitions
Pearl Abyss sells EVE Online studio CCP Games to management in $120m deal
The company acquired CCP Games for $425m in 2018
Partnership Extension
Star Wars expands in Fortnite with official creator tools and new experiences
Fortnite players can access new Star Wars PvP, co-op and tycoon games
Top 30
Xsolla partners with PocketGamer.biz for regional Top Game Maker reports
We’ll be celebrating the top developers and publishers across the UK, Nordics, Europe, China, Southeast Asia, MENA and more
Awards
What The Clash? wins Best Mobile Game at Gamescom LATAM BIG Festival Awards
Poti Poti Studio’s Is This Seat Taken? takes home the Best Casual Game accolade
Ho Chi Minh Mixer
EnJoyPay and Pocket Gamer announce global game developer mixer in Ho Chi Minh City
The event is designed for teams expanding into Southeast Asia, those navigating global payment policy changes, or developers exploring official web-shop integrations
New Games
New release roundup: Neverness to Everness, Dungeon Clawler, Beholder: Conductor, and more
We highlight the latest new games that have broken cover over the past week
Pgc Summit Shanghai
Make your China market move this May Day
Secure your spot at Pocket Gamer Connects Summit Shanghai with our time-limited offer
Leadership Change
Jam City co-founder Joshua Yguado steps down as CEO after 16 years
Kabam CEO Chul-min Sim will serve as chief executive of both companies following his appointment
New Offerings
Roblox reveals hybrid architecture for photorealistic multiplayer worlds
“This architecture will empower creators of all sizes”
Pocket Performance
Pokémon TCG Pocket makes $1.6bn in 1.5 years
Pokémon’s fastest billion-dollar maker on mobile celebrates 1.5 years today
Industry Insights
Understanding residual cohort value: The hidden asset in mobile gaming and apps
Martin Macmillan looks at how mobile studios can better understand long-term player value
Pokemon Partnership
Pokémon Go teams up with LEGO for Go Fest 2026 in Copenhagen
The partnership ties into Pokémon Go’s 10-year anniversary celebrations
Ip Insight
Transmedia is back: Why the next hit game IP might start as an animated microdrama
AI, Roblox and beyond: 6 things we learned at Cartoon Next 2026 about the future of cross-platform storytelling
New Offerings
GameMaker launches new runtime to enable larger-scale development workflows
Source access and 3D upgrades expand the engine’s capabilities
Game Closure
Kakao Games to shut down Eversoul after three years of service
Shutdown process underway with purchases already disabled
New Offerings
Ares Interactive and AMC reveal free-to-play Walking Dead roguelite for mobile
Swift Games, the studio behind Heroes vs Hordes is handling development
Pocket Gamer Mixer
Get insight on the growing Vietnam game scene at our networking Mixer
Join us in Ho Chi Minh City for the Pocket Gamer Mixer in association with EnJoyPay on May 8th
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers