Blog - The NAI: Network Advertising Initiative

Privacy Posture and Deal Value: Lessons from the NAI/Wilson Sonsini Workshop

May 4, 2026

By Daniel Chen, Megan Cox, Tony Ficarrotta & Matthew Staples On April 21, 2026, the NAI and Wilson Sonsini Goodrich & Rosati co-hosted “Privacy Issues in Deal Diligence,” a half-day

The NAI Develops Factor Analysis for Health-Related Sensitive Personal Information

February 24, 2026

Toward Clarity in Health-Related Advertising Privacy: A Practical Framework for Identifying Sensitive Health Data The treatment of health-related personal information in the U.S. privacy landscape is complex and continually evolving.

MCP and Agents: Perils and Prospects

February 17, 2026

By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly evolving into systems capable of autonomous action. As

Lessons Learned from 2025 CalPrivacy Enforcement

January 22, 2026

A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd Snyder, and Tractor Supply marked the

David LeDuc Featured on The Monopoly Report Podcast Discussing the Future of Self-regulation in Digital Ad Privacy

January 21, 2026

The NAI’s David LeDuc sits down with host Alan Chapell to discuss the NAI’s reinvention of its self-regulatory efforts in light of the influx of U.S. state privacy laws. They

From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands

December 2, 2025

Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about

A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising

October 6, 2025

The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is

New NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework

October 1, 2025

As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI

The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566

September 25, 2025

On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the

The NAI Releases New Consumer Resources for Online Privacy

September 15, 2025

Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its

The NAI Releases New Global Privacy Control Chrome Browser Extension to Facilitate Consumer Opt-Out Requests

September 15, 2025

Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising

The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules

September 11, 2025

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025

Chloe Cowan

August 13, 2025

A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules