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Max is the Managing Director of Heartland Ventures, which he founded in 2016.
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Why I Joined Heartland - John Passen
Why I Joined Heartland - John Passen
Growing up in a family of builders provides one with a set of life experiences that are not easily forgotten. The days…
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Max Brickman reposted thisMax Brickman reposted thisBig news at Heartland. As we continue to scale both Heartland Ventures and Heartland Growth Partners, we're proud to welcome three exceptional new team members: • Sam Neufeld — Senior Associate, Ventures Team • Gavin Fox — Head of Business Development, PE Team • Gina Dunham — Head of Business Operations This team is being built to win. Sam, Gavin, and Gina bring the talent, the drive, and the Midwest mindset that makes Heartland tick. The best is still ahead. #HeartlandVentures #HeartlandGrowthPartners #MidwestVenture #TeamGrowth #VentureCapital #PrivateEquity
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Max Brickman reposted thisMax Brickman reposted thisExcited to share that I’ve joined the investment team at Heartland Ventures, an early-stage industrial tech VC that connects startups directly with customers in their field. The firm was early on American re-industrialization and has spent the past decade building an unparalleled network of 800+ mid-market firms in the Midwest across manufacturing, logistics, real estate, and construction. We leverage this network to introduce founders to potential customers, many of whom ultimately become a startup's early adopters and design partners. I’m based in New York — if you’re building or investing in our space, let’s talk! Feel free to reach out at sam@heartlandvc.com
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Max Brickman reposted thisMax Brickman reposted thisI'm happy to announce that Retina Robotics has closed $2.67M in total funding, helping bring warehouses one step closer to a truly hands-free, scan-less future with our WAMs™. Vishrut Bohara and I started this company while we were still in school, just a few months away from graduation. We walked away from everything we had planned because we were confident we were onto something. We spent our first 16 months completely bootstrapped, keeping the company afloat with our personal savings and watching our bank accounts slowly dwindle. While it was certainly difficult, Vishrut and I knew we couldn't stop. With over 80% of warehouses in the U.S. still largely manual, there's a clear gap between what vendors are providing and what warehouses actually need. We made it our mission to bridge that gap, with a clear opportunity in front of us and an even clearer problem to solve. We're extremely proud of how far we've come since then, and even prouder that our WAMs are making a real impact by helping warehouses across the Midwest reduce inventory errors, improve throughput, and move away from manual scanning. Thank you to Heartland Ventures, Array Ventures, Brickyard, Forum Ventures, High Water Venture Partners, Service Provider Capital, Illinois Science and Technology Coalition, and Stuart Gardner for believing in us. I'd also like to thank Kevin Lawton, CLTD, Abhishek Jagadeesh Kasaragod, Vivek Patel, as well as our friends, family, and partners, who have had our backs since day one. Finally, I want to personally thank my parents, Srinivasan (Sri) Sarnath and Meera Gadit, and Vishrut's parents, Lalit Bohara and Savita Bohara, for consistently guiding us in the right direction and pushing us to follow our dreams. None of this would have been possible without their unconditional support. With this new funding, we will continue expanding and working hard to make Retina one of the most important robotics companies in the world. If you'd ever like to learn more, please feel free to reach out to me directly anytime.
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Max Brickman reposted thisMax Brickman reposted thisMost VCs validate with data rooms. Heartland validates with customers. Dave Conway of J476 Capital put it simply at our annual meeting: the most compelling thing about Heartland's model is the network of potential customers who evaluate your technology before we write a check. The validation that comes with that - and the customers who follow - is something he hasn't seen elsewhere. Dave also made a call on construction tech that's worth paying attention to: The industry was slow to convert for 20 years. That changes in the next 10. AI, robotics, and agentic technology aren't coming to construction... they're already arriving. On the job site. Inside the firm. The people who don't believe it yet are the reason the opportunity still exists. And his most contrarian take? In a world of accelerating automation, human-to-human connection is going to increase... not disappear. That's the kind of perspective we want in the room when we're making decisions. 🎥 Watch the full clip. #ConstructionTech #HeartlandVentures #MidwestVC #FutureOfBuilding
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Max Brickman reposted thisMax Brickman reposted this"Heartland Ventures does relationships right." That's Ryan Joyce, CEO of GenLogs , and he's not talking about handshakes at a conference. He's talking about what happened when Heartland made the introduction that changed his company's trajectory — the first industrial operator who became GenLogs' first real customer. Most VCs write a check and send a Notion template about go-to-market. We pick up the phone and call someone in our network who has the exact problem your product solves. 800 operators. One introduction at a time.
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Max Brickman reposted thisMax Brickman reposted this🚛 𝗖𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝗪𝗮𝗻𝘁𝗲𝗱 - GenLogs is looking to significantly improve the lives of carriers, and we are looking to start with carriers that have 𝟭𝟬 𝗼𝗿 𝗳𝗲𝘄𝗲𝗿 𝘁𝗿𝘂𝗰𝗸𝘀. If that is you -- and you want to be part of an exciting beta program -- then please comment below with your USDOT number 👇 (Or feel free to tag an owner of a small fleet!)
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Max Brickman reposted thisMax Brickman reposted thisWe've spent the last several months on the road. Roundtables in Columbus. Factory floors in Indianapolis. Back-office meetings in Louisville. Conversations with owners running businesses their families built over decades. We asked about technology. We asked about the future. We asked what keeps them up at night. Almost none of them led with AI. They led with labor. "I can't find welders." "My floor supervisors are retiring and there's no one behind them." "I've got orders I can't fulfill because I don't have the hands." That's the real gap — and it's the one that coastal tech builders keep missing. Here's what we actually heard across 30 of these conversations: The manufacturers who are open to AI aren't thinking about it as intelligence. They're thinking about it as a replacement for a person they can't hire. The framing that works isn't "AI will make you smarter." It's "AI will do the thing you're short-staffed on." The ones who've already adopted something new didn't start with a software demo. They started with a problem that was bleeding money or slowing production. The technology came second. The pain came first. And the operators who are most skeptical? They've been burned before. A system that was oversold. An implementation that required more IT than they had. A contract that didn't survive the first operational hiccup. Trust is the product before the product. That's why we built Heartland the way we did — not as a fund that finds startups and hunts for customers, but as a network where the operators shape what gets built. When a founder comes through us, they're not pitching into a void. They're pitching to someone who already told us what they need. The Midwest is not behind. It's just waiting for technology that respects what it already knows.
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Max Brickman reposted thisMax Brickman reposted thisI’ll be at the BuiltWorlds Global Summit in a few weeks speaking on how the investment landscape in the built world is evolving. Our panel, “From Seed Investors to Sovereigns,” will cover how AEC tech has shifted from early-stage niche investing to attracting large-scale capital, and what that means for founders building today. Looking forward to joining Kurt Ramirez (Nine Four Ventures) and Jason Blumberg (Earth Foundry) for the discussion. If you’re attending, it would be great to connect! #BuiltWorldsSummits #ChicagoGlobalSummit2026 #ConnectingGlobalInnovation
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Max Brickman liked thisMax Brickman liked thisPrograms like OhioMeansJobs.com prove what we've always known here in the I-75 corridor. When you invest in people, everyone wins. This initiative has placed over 12,500 Ohioans in good-paying jobs — welders earning $22+ per hour, CNA graduates supporting their families, ex-offenders finding second chances in manufacturing. For those of us who depend on skilled trades, this matters beyond the numbers. Every person trained in precision welding is someone who can help keep your production lines running. Every apprentice who completes millwright fundamentals brings fresh energy to our aging workforce. At Victory Machine & Fabrication, LLC, we've seen how partnerships between training programs and manufacturers create win-win outcomes. Employers get reliable workers. Workers get career paths that support families. The 68% retention rate after six months tells the real story — when people find meaningful work that pays well, they stick around. That stability benefits every plant manager dealing with turnover, every maintenance team planning long-term projects, every procurement team building vendor relationships. Ohio manufacturing is strong because Ohio invests in its people. https://lnkd.in/gzp5r_si #OhioManufacturing #WorkforceDevelopment #SkillsTraining #Millwright #Manufacturing #OhioJobsBridging the gap: Ohio program filling jobs, changing livesBridging the gap: Ohio program filling jobs, changing lives
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Max Brickman liked thisMax Brickman liked thisBig news at Heartland. As we continue to scale both Heartland Ventures and Heartland Growth Partners, we're proud to welcome three exceptional new team members: • Sam Neufeld — Senior Associate, Ventures Team • Gavin Fox — Head of Business Development, PE Team • Gina Dunham — Head of Business Operations This team is being built to win. Sam, Gavin, and Gina bring the talent, the drive, and the Midwest mindset that makes Heartland tick. The best is still ahead. #HeartlandVentures #HeartlandGrowthPartners #MidwestVenture #TeamGrowth #VentureCapital #PrivateEquity
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Max Brickman liked thisMax Brickman liked thisFor hundreds of years, those living in the Eastern US depended on the American Chestnut for food, shelter, and to support livestock. They were among the most plentiful and iconic American trees. Then, a blight killed billions of the trees, making them functionally extinct. Communities and ecosystems were devastated. Last week, in commemoration of Arbor Day, federal agencies joined together to plant two of the first blight resistant trees in President's Park, just outside the White House. There is significant work remaining to restore what we lost, but this is a tremendous symbol of America's past and future, and a first step that will benefit future generations of Americans.
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Max Brickman liked thisMax Brickman liked thisAnother speaker spot secured! Mark Curtis is speaking at International Fuel Ethanol Workshop & Expo 2026! His presentation, From Concept to Construction: Modernizing Capital Cost Estimating for Ethanol Facilities, provides a detailed, technology and process-focused comparison between traditional estimating practices and the modern, structured approaches that today’s industrial engineering teams use to generate more dependable cost forecasts. Participants will learn: How bid-based estimating, percentage-based modeling, conceptual estimating, and cost-based engineering estimates differ in rigor, accuracy, data requirements, and intended use. How modern cost-modeling tools, benchmark datasets, and engineered quantities significantly improve accuracy compared to legacy rule-of-thumb approaches. How estimate accuracy evolves from feasibility to final design—and how contingencies can be narrowed through transparent, traceable cost buildups. Where outdated estimating practices introduce risk, how those risks manifest in ethanol projects, and what updated methods facilities can adopt immediately. If you’re attending FEW 2026, be sure to add this to your agenda!
Experience
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Education
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Indiana University - Kelley School of Business
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Hutton Honors College
Barcelona Study Abroad - Spring 2013
Graduated with High Distinction
Volunteer Experience
Honors & Awards
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Forbes 30 Under 30
Forbes
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Forbes Next 1000
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Executive of the Year - 2020
Columbus Business First
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Future 50 class of 2021
Columbus CEO
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Smart 50
Smart Business Network
Since 2014, the Columbus Smart 50 Awards recognize the top executives of the 50 smartest companies in the Central Ohio region for their ability to effectively build and lead successful organizations.
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Recess National Pitch Competition - 1st Place
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Winner of the 2014 Recess National Pitch Competition in Las Vegas, NV. Venture Capitalists selected one team from the 9 regional finalist who presented their startups on stage at the 2014 Annual UP Summit.
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Clapp IDEA Business Plan Competition - 1st Place
Johnson Center for Entrepreneurship and Innovation and Clapp Investment, Ltd.
Selected as the winning team for the 2014 Indiana University IDEA competition. Angel Investors and IU faculty judged over 20 finalists based on a business plan, 2 minute pitch, and 15 minute pitch. As the winning team we received seed funding and space in the Kelley School of Business startup incubator.
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RECESS Pitch Competition - National Finalist
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Winner of the 2014 RECESS Pitch Competition regional qualifier at Indiana University. Invited to compete against 8 startups by presenting to a panel of venture capitalists in the Las Vegas National Finals in May, 2014.
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YPO
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Home Loans Network Powered By Loan Factory
Real estate investing offers opportunity, but many investors struggle not because the deal was bad, but because financing options, execution planning, and lender expectations were not fully understood. That is exactly why I created The Real Estate Investor Financing Playbook and Blueprint, an online course designed to help investors understand how real estate deals are financed, analyzed, and executed from a lender’s perspective. This course is built for real estate investors who want to confidently work with bridge loans, hard money loans, Non-QM financing, and alternative documentation programs, and understand when each option makes sense based on strategy and risk. Inside the course, investors learn: • How lenders review and underwrite real estate investment deals • How to analyze properties using a real estate deal analyzer toolkit • How bridge loans and hard money loans are structured and funded • How Non-QM and alternative documentation programs work for investors • How financing structure impacts cash flow, timelines, and exit strategies • How to evaluate fix and flip, rental, and DSCR-based investment strategies • How renovation timelines, draw schedules, and contractor readiness align with financing • How to reduce execution risk and avoid costly financing mistakes A major focus of the course is helping investors move away from assumptions and into real numbers. Using my Real Estate Deal Analyzer Toolkit, investors learn how to evaluate loan-to-value, loan-to-cost, DSCR, cash flow, rehab budgets, and exit feasibility before committing capital. This structured approach allows investors to assess opportunities with greater confidence, stronger decision-making, and deeper knowledge. At a time when automated content is everywhere, this course is taught directly by me, based on real-world lending and investor experience. I believe real estate growth is built on knowledge, preparation, and strong relationships. “Real estate investors don’t fail from lack of opportunity. They fail from poor financing structure, unclear execution, and bad information. This course teaches investors how to think like lenders, plan like professionals, and scale their portfolios with confidence.” If you are serious about improving how you analyze deals, structure financing, and execute projects, you can learn more about the course here: 👉 https://lnkd.in/ghbA6GhG You can also connect with me through The Real Estate Deal Room by Home Loans Network, where I share real estate and mortgage education across all major podcast platforms. #RealEstateInvesting #RealEstateInvestor #RealEstateFinance #DSCRLoans #FixAndFlip #DealAnalyzer #BridgeLoans #AlternativeDocumentation #InvestorFinancing #RealEstateFunding #NonQMLoans #CashFlowInvesting #InvestmentProperties
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BoostNOI
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