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Driven enterprise SaaS executive with a proven history of creating and implementing…
Articles by Monica
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Can experiences help save ailing retailers?
Can experiences help save ailing retailers?
According to Fortune, spending on travel, recreation, and eating out has increased from 18 to 20.4% of total household…
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2 Simple Things I Do Every Day--No Matter What
2 Simple Things I Do Every Day--No Matter What
Inc. recently approached me about what daily habits I practice every day.
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Checking in with Upcoming on Location Speaker, Jacob Goldstein, Federation for Internet Alerts
Checking in with Upcoming on Location Speaker, Jacob Goldstein, Federation for Internet Alerts
We're less than 2 weeks away from xAd’s On Location summit held in NYC on September 22nd. This one day event will bring…
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The Future of Location Intelligence
The Future of Location Intelligence
xAd’s NEW MarketPlace Discovery platform takes store visitation insights to the next level – see it for yourself:…
Activity
8K followers
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Monica Ho shared thisFor years, we assumed it was true. Now we can prove it. Strong local digital visibility drives real-world foot traffic 👀 . When we combined SOCi's 2026 Local Visibility Index with Placer.ai's Placer100 index of the top retail brands by foot traffic, we found a strong correlation between local digital visibility and in-store foot traffic growth. The brands winning physical retail aren't just investing in great store experiences...they're winning the digital discovery moment that comes first. On May 26th, I'm joining Ethan Chernofsky, CMO of Placer.ai, to break down exactly what that means for multi-location retailers in 2026. We'll be sharing data on which brands are winning both dimensions and more importantly, what sets them apart. If you lead marketing for a multi-location brand and you're not thinking about local visibility as a growth lever, this is a conversation you don't want to miss. 📅 May 26, 2026 | 1PM ET | Virtual Register at the link in the comments 👇
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Monica Ho shared thisMost multi-location brands are still missing this... When your local search channels work together... they become a revenue lever. Reviews, listings, social... all connected. Our latest case study with Nekter Juice Bar proves it: Locations with stronger local search, social and review engagement consistently outperformed others in revenue growth. Yet 50%+ of reviews go unanswered... and 90% of customer engagement on local profiles and social posts are ignored. Nékter flipped the model... using AI Agents to optimize reviews, local search, and social together across every location. The impact: +61% Local Search Presence (Google + Apple Maps) +89% Customer Actions +25% Social audience growth This is what happens when local marketing becomes a growth engine. Check out the full story with the link in the comments. 👇
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Monica Ho shared thisNext week I’ll be at Localogy L26…and the question I’m bringing to the table isn’t “are you using AI?” It’s…is AI doing the work on behalf of your locations? Because multi-location brands don’t have a strategy problem…they have a local execution problem at scale. And let’s be honest - no local operator / location wants more tools. Even “AI-assisted” ones. They want less work. Excited to talk more about the unlock that happens when hundreds to thousands of your locations trust the AI to do the critical local marketing work for them. – responding to customer reviews and questions – creating authentic and engaging localized content – showing up in traditional search, social and AI search …consistently, across every location That’s the bar. If it doesn’t reduce the operational burden on local teams…it’s just more noise. If you’re going to be there, would love to connect.
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Monica Ho shared thisWhat it takes to win locally across 900 locations in 2026 isn’t more tools… or more people. It’s execution. Consistent, always-on, happening at every single location… without burning out your team. That’s why I love this new case study with Scooter's Coffee. 900 locations. Thousands of customer interactions. Constant pressure to show up in local search and manage reputation in real time. And instead of trying to scale headcount, they did something different… they put an agentic workforce to work. With SOCi.ai Genius Agents Scooter's saw: +27% lift in top 3 search visibility 75% fewer un-responded reviews +13% more Google Business Profile leads This is the shift I’m seeing everywhere… From manual and reactive… to autonomous and continuous. The brands that win are the ones that don’t rely on people alone to do it. See how Scooter’s is making it happen. Link in the comments to the full case study. 👇
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Monica Ho shared thisWe just announced the location for ReImagine 2026… and I couldn’t be more excited about this one. 📍 Scottsdale, Arizona 🗓 October 14–16 But honestly, the location is just the backdrop. What’s happening in marketing right now is a full reset… and ReImagine 2026 is being designed around that shift. We’re going deeper into: • How AI agents actually execute work across marketing teams • What “local” looks like when AI, search, social, and reputation are all converging • How enterprise brands scale local visibility without scaling complexity This isn’t about trends… it’s about what’s already starting to separate leaders from everyone else. If you’ve been to ReImagine before, you know it sells out fast. If you haven’t… 2026 is the year to change that. 🎥 Sharing a sneak peek of what we’re building… Save the date now (link in comments)… registration will open soon!
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Monica Ho shared thisThere was a time when having great reviews for your business was enough. That time is over. Google is quietly changing the rules again...and this one matters. In Google Maps, users can now filter results based on review volume...not just rating. That means a business can be “top-rated” and still get filtered out if it doesn’t have enough reviews compared to others nearby. Visibility is no longer just about quality...it’s about competitive scale. For multi-location brands, this raises a critical question: Do you know how your review volume stacks up...by location, in each market? Because most don’t. What looks “strong” in one market may be far behind in another. If you’re not benchmarking, you’re guessing. That’s exactly why we built the Local Visibility Index (LVI)...to give brands a clear view of how they compare across 3,000+ multi-location enterprises, down to the local level. If you’re responsible for local marketing strategy, take a look at the link I dropped in the comments. Because in this next phase of local search...Rating builds trust…and volume drives visibility and you need both.
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Monica Ho shared thisEvery year after SOCi's Annual ReImagine event I hear: “I should’ve gone.” Don’t be that person in 2026. Oct 14–16 is locked. Location reveal coming soon 👀 We're giving away $$ if you guess it right 👇 Head over to SOCi’s latest post and drop your guess Save the date. Get the insider details: https://lnkd.in/g7KM6nj6
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Monica Ho posted thisIf you’ve ever wanted to build a category, not just operate in one… this is your opportunity. At SOCi, we’re building a new category at the intersection of AI, local search, and multi-location marketing… powered by agentic technology that is redefining how work gets done. We need a leader who can turn that into a story the market can’t ignore. This isn’t about managing a brand. It’s about shaping perception… through modern channels, bold positioning, and a narrative that connects executive storytelling, product, and market presence into one powerful voice. We’re looking for someone who is: → Obsessed with storytelling and positioning → Energized by ambiguity and creation → Comfortable influencing at the executive level → Excited to push the boundaries of what’s possible with AI and emerging technologies → Ready to leave a mark on an entire industry If that’s you (or someone you know), check out the posting in the comments. 👇 Please note… if you are interested, I would ask that you formally apply through the link as I am unable to respond to every requests for individual calls 🥰 .
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Monica Ho shared thisLast night in Austin, we hosted one of our SOCi Exec Connect gatherings… and it was exactly the reminder I didn’t know I needed. We spend so much of our time working remotely… jumping from Zoom to Slack to email… getting things done efficiently. And there’s a lot to appreciate about that. But being face-to-face at the same table with people and talking about life, not just work … it’s so different. These moments matter. At SOCi, we’ve been making a deliberate effort to create space for these local, casual meetups in the markets where we have strong employee communities. Not because it’s “nice to have”… but because real human connection is foundational to building a great company. Culture doesn’t happen in slide decks or all-hands meetings. It happens in conversations like the ones we had last night. Huge thank you to Meenu Vin and Miranda Rogers for planning this and to everyone who came out in Austin… I’m already looking forward to the next one. If you’re leading a remote or distributed team, my advice is simple… don’t underestimate the power of getting people together in person. It’s irreplaceable.
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Monica Ho liked thisMonica Ho liked thisWe were at POSSIBLE 2026 last week with 7,000 marketers, taking in big ideas by day and nonstop energy throughout the week. One theme came through loud and clear: AI is no longer experimental, it is operational. Our team was on the ground, and a few shifts stood out: • AI scales what is already there, good or bad • Data and workflow readiness matter more than the tools • Growth, not just efficiency, is the real opportunity AI has already changed marketing. Now it is about how quickly teams can adapt. Great to be part of the conversation. Until next year! 👋
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Monica Ho liked thisMonica Ho liked thisApproaching a year in my role as Chief Marketing Officer, I am excited about the incredible journey we are on at Love's Travel Stops. We are building something truly special and are currently in serious growth mode. To support our expansion, we are looking to grow our team with some fantastic leadership opportunities: - Sr Director of Customer Marketing and Loyalty: https://lnkd.in/g7ZZXgj8 - Director of CX and Digital Product Strategy: https://lnkd.in/gNWGV8tR - Sr Manager of Marketing and Media Analytics: https://lnkd.in/g-H5Pjeh If you're interested in joining us, I encourage you to explore these roles. You won’t regret it. #Love’s #Jobs #Crushingit
Experience
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Education
Volunteer Experience
Publications
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Want to Beat the Average CMO Tenure? Remake Your Role.
MarketingProfs
See publicationThe CMO is one of the rockiest positions in the C-suite, according to the latest job-tenure figures.
Last year's average CMO tenure of 40 months was the lowest in a decade. Compare that number with the average CEO tenure of 85 months, and CMOs are often left wondering what to make of their jobs.
Much of the tenure problem stems from understanding how companies change as they scale.
Successful marketers recognize that their role should change just as quickly; CMOs get stuck thinking…The CMO is one of the rockiest positions in the C-suite, according to the latest job-tenure figures.
Last year's average CMO tenure of 40 months was the lowest in a decade. Compare that number with the average CEO tenure of 85 months, and CMOs are often left wondering what to make of their jobs.
Much of the tenure problem stems from understanding how companies change as they scale.
Successful marketers recognize that their role should change just as quickly; CMOs get stuck thinking that what worked yesterday will work tomorrow. Those who beat the average tenure understand how to remake their role to fit their company's needs. -
The Metaverse Is The Marketer’s Digital Playground: How Can They Play?
Forbes
See publicationThe time to explore metaverse marketing is now! I shared my thoughts on @Forbes about how the discussion around the metaverse heralds a new dimension to interaction online. Users no longer only read and write—they’re also immersed in the web and are becoming part of the experience.
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Beat Short CMO Tenure By Learning The Stages Of Leadership
Forbes
See publicationA CMO’s job is incredibly tough, and the role’s demands are showing in CMO tenures. According to SpencerStuart, the average CMO tenure in 2021 was down to 40 months—tied for 2020 as the shortest in over a decade. A lot feeds into this challenge of short tenure, but one area where marketers can do more is better understanding how their role evolves.
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CMO.com
http://www.cmo.com/content/cmo-com/home/articles/2013/6/5/_3_trends_that.html
Honors & Awards
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2024 Top 50 Marketer: OnCon Icon Awards
OnCon
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2022 Women In Business Awards Nominee
Austin Business Journal
The 2022 Women in Business awards recognizes women in Central Texas who have forged their own path and developed their own leadership principles. These women have something to offer the next generation of women leaders. They have made a difference in their communities, blazed new trails and are leaving a mark on Central Texas business.
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2016 The 30 Most Powerful Women in Mobile Advertising - Ranked #21
Business Insider
Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men.
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2016 Industry Impact Award
Mobile Marketing Association (MMA)
The Mobile Marketing Associations's Impact Awards celebrates a collection of industry executives who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry. 2016 Award Winner Details: http://www.mmaglobal.com/news/mma-2016-global-smartiestm-awards-honor-most-creative-innovative-and-effective-mobile-marketing
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2015 The 30 Most Powerful Women in Mobile Advertising - Ranked #24
Business Insider
Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men.
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2014 The Most Powerful Women in Mobile Advertising - Ranked #31
Business Insider
Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men.
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2014 Mobile Marketer's Mobile Women to Watch
Mobile Marketer
Organizations
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CMO Club
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- PresentThe most innovative and engaged community of CMOs, committed to helping each other solve our biggest challenges in a behind closed doors, candid, and trustworthy environment
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Young Women's Alliance
Mentor
-YWA Connect was established to connect women who are established community leaders and professionals with YWA Members to help create the next generation of female leaders. Through this program, both Mentors and Mentees are given the resources needed to grow professionally and personally.
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AUSAM
Board Member
-AUSAM is a thought leadership organization made up of those in the Digital Marketing and Media fields. We create professional and educational opportunities to advance Digital Marketing and Media in Austin, TX.
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Mobile Marketing Association
Executive Committee - North American Board
-The MMA North American Executive Committee oversees the strategic vision for the region. These efforts include advocacy; standards, creative and media best practices development; research; education and innovation. In addition to overseeing and directing the North American regional board, the North American Executive Committee represents the region on the MMA Global Board of Directors.
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Women in Wireless
Executive Women Committee Member
-Women in Wireless is a non-profit that empowers and develops female leaders in mobile and digital media. The organization seeks to increase the number of women in executive and C-level positions at start-up companies and established companies.
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Mobile Marketing Association (MMA)
Board Member - North America
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Keri McGhee
There’s been a lot of noise around the recent amendments to the Texas mini-TCPA and understandably so. At Attentive, we’re focused on cutting through that noise and confusion. Our latest guide breaks down the facts, debunks the myths, and outlines practical steps to stay compliant without losing momentum or revenue.
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Revenue Works
Agencies are accountable for deliverables, in-house CMOs for revenue but take 6-12 months to ramp. Fractional CMOs own revenue from day one with strategy + execution. This article breaks down accountability across each model, including sales-marketing alignment, vendor consolidation, and board reporting. Learn why agencies fail at alignment, why in-house CMOs take time, and why fractional CMOs can fix broken marketing systems fast. Read more: https://lnkd.in/eRrYiFiT #FractionalCMO #MarketingLeadership #B2BSaaS
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Kristian May Stewart, Ph.D.
CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing
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PRIME I PR
Why Most PR Strategies Fail Before They Start Most PR strategies fail for one simple reason: they start with tactics instead of truth. Too many companies begin with “we need more media coverage” or “we need a press release.” That’s not a strategy. That’s a reaction. The foundation of every great PR plan is clarity about what you stand for, who you serve, and what perception you need to shift in the market. Without that clarity, every tactic is a guess. 🧩 Before you plan your next campaign, start with these three truths: Who are you trying to influence, and why should they care? What single belief do you want to change or reinforce? How does this story ladder up to your long-term positioning? If you can’t answer those questions, no amount of outreach, social posts, or creative visuals will save the campaign. A solid PR strategy aligns story, purpose, and proof. It ensures every message ties back to a measurable objective. The irony is that the more time you spend on the foundation, the faster results appear. When your story has a clear purpose, coverage becomes easier, content becomes cohesive, and audiences actually listen. Start with truth. Then build the tactics around it. prime-techpr.com #TechPR #MarketingLeadership #BrandStrategy #PublicRelations #CommsDiscipline #CMOInsights #Storytelling
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PPC AdWise
How Smart CMOs/ VPs Buy Back Sanity at $2M+/Month Ad Scale It’s not just CPC or ROAS. Once you’re spending $2M+ per month, the real challenges show up in: • Cross-functional misalignment • Automation misfires • Signal decay • Scaling bottlenecks This is where dashboards look “fine” but performance quietly slips. If you’re a VP of Marketing or CMO and want clarity across infrastructure, optimization, and automation, let’s connect. Find Guide, video strategy, and complimentary audit details. Full article here: https://lnkd.in/e5nSy6qM
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