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Adam Grossman
Momentous Sports's Marley Hughes latest newsletter examines the behavioral economic impact of cashless transactions at sports venues using AMB Sports and Entertainment as a case study. His primary insight is that fans "spent significantly more while reporting higher satisfaction levels" is particularly compelling for #sportsbiz leaders given there is usually an inverse correlation between increases in price and fan satisfaction. I highlighted a similar dynamic when examining the increase in Major League Baseball (MLB) attendance during the 2023 season by spotlighting cashless transactions as catalyst for league attendance growth in a JohnWallStreet column. https://lnkd.in/gVCP9akk
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Alexander Rowe
Sports and entertainment organisations need technology that measurably improves the live experience and their business operations. That’s why our work with Oracle Red Bull Racing & Red Bull Technology is built around Oracle tech implementation. Running high‑performance simulations on Oracle Cloud Infrastructure, applying Oracle AI to real-time decision support, and using Oracle Applications to modernise core operations. These same capabilities translate directly from the world of Formula One, to stadiums, arenas, and clubs helping teams predict and manage peak-day demand, personalise fan experiences and loyalty, optimise staffing and spend, and make faster decisions with trusted data. The outcome is practical, shareable proof that sports organisations can learn from and adopt. I'm looking forward to the 2026 season kick off this week, and to what it holds for the team. https://lnkd.in/eK5PYe2h
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Oliver Howard
Formula 1's latest global fan survey, tracks how fan engagement is evolving across the sport globally. Some nice top line takeaways: 1. Extensive Global Reach Underscored By U.S. Momentum 2. Sponsorship Drives Product Purchase Consideration 3. Gen Z Emerges As A Generational Force 4. Women Powering The Next Wave Of Fan 5. More Than A Sport, Its A Cultural Phenomenon 6. Fans Are Committed For The Long Term #Formula1 #F1 #Formulaone #Motorsport #F1Business #F1Marketing #F1Partnerships #InsideF1
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Mitchell Mortaza
The X League is finalizing a series of consumer product licensing partnerships ahead of its inaugural season, providing licensees unified rights across the flagship US league, all clubs, and international league play. Powered by centralized athlete NIL and the second-largest digital and social media footprint in all American Football, trailing only the National Football League (NFL). Collectively, the vertically aligned ecosystem of the worldwide leagues, all member clubs, and its vast athlete network provide an unprecedented digital reach and consumer influence which has created opportunities for commercial extensions across fitness, fashion, beauty, cosmetics, headwear, activewear, gaming, and more. #HERTurn #WomensSports #FootballHasNext #XLeague
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Athanasios Rebelos
Exciting news for San Francisco’s creative economy: Supervisors Rafael Mandelman and Connie Chan are sponsoring legislation to enhance the “Scene in San Francisco” rebate program, offering tiered rebates of up to 20% on qualified local spending and full reimbursement of city fees—building on the state’s expanded film tax credits to attract more productions. This smart update addresses logistical and economic challenges, making it easier for Hollywood and independent filmmakers to choose our iconic city as a backdrop once again, just like the eras of Dirty Harry and Mrs. Doubtfire. With proven returns of over $12 for every incentive dollar—generating jobs for local crew, wages, and business spending—this initiative will boost employment, showcase SF globally, and deliver significant economic impact in a fiscally prudent way. 🎥 #FilmInSF #SanFrancisco #EconomicDevelopment https://lnkd.in/gKvy3ySs
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James Overby
Most people still think F1 sponsorships are about slapping logos on cars. They're not. The smartest enterprise tech companies figured out that F1 partnerships are a business development tool, not a marketing expense. Bring clients trackside. Show them your technology solving problems in real time. Let the team tell your customer how your product helps them go faster. Close one or two enterprise deals and the sponsorship pays for itself. That's why teams are now pulling in $2 billion in sponsorship revenue while consumer brands are questioning their ROI on traditional sports. If your brand is still approaching sports sponsorships the old way, you're already behind. Forbes breakdown: https://lnkd.in/gG_gk7th
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