Avi C.

Another case study showing how we generated 748 OTP-verified MVA leads at $16.43 CPL for our PPL agency client and the same leads now being sold to their MVA vendors across multiple states for $150–$180 each. #MVALeads #MVAMarketing #PPLAgency #CPAMarketing #LeadGeneration #MetaAds #FacebookAds #PerformanceMarketing #LeadGenExperts #DigitalMarketingAgency #PaidAds #AgencyScaling #MarketingResults #CaseStudy #LeadGenSystem #MVAAdvertising

1

SendX, an ESP, ditched legacy email sending tools and now has a 95-98% delivery rate with 300M+ emails per month. What’s powering this ESP now?   → It's SendPost. SendPost gives ESPs real-time visibility into every IP, domain, and sub-account with live email-provider response data and AI-driven deliverability health alerts. The results that SendX got after switching to SendPost can make any ESP jealous: ✨ Email delivery rate jumped from ~60% to over 95% (even in crypto, gaming, and affiliate!)  ✨ Warmup success rate improved from ~50% → 90–95%. ✨The same 5-person deliverability team now manages 20–30X more volume. If you want to try SendPost but are worried that it'll need more budget or take days to integrate, let me tell you that for SendX… ✨ Infra costs went down by 3X. ✨ Integration took <2 days, and full rollout happened in a week These results were possible because SendPost is built by people who actually run an ESP. We got tired of black-box analytics, no control over the speed of sending emails, and long delays in resolving any email delivery issues. We needed real control. Real visibility. Real accountability. So we built the infrastructure we wished existed. Here’s what makes it different 👇 ✅ SMTP-level analytics for every domain, subaccount, and IP. ✅ Auto IP & domain warmups that actually finish successfully. ✅ Granular ability to adjust mail queues and throttle sends per sub-account for optimal deliverability ✅ Deliverability alerts before something breaks. ✅ API-first design with Slack integration and webhooks that your ops team will love. …and so much more. SendPost isn’t for everyone. It’s for ESPs that are done playing blindfolded and ready to own their email delivery. 👉 Read the full before-and-after story behind SendX’s jump to 95–98% delivery: https://lnkd.in/gYK-AXDC

15

Agencies are crushing it with Claude Code: Small agency owner. 34 active vendor and client contracts in a Google Drive folder. No idea which ones auto-renewed, which had rate escalation clauses, or which were expiring in the next 90 days. He opened Claude Code. Said: "Read every contract in this folder. Build me a spreadsheet with key dates, renewal terms, termination notice periods, and anything that costs me money if I miss it." Went to pick up his kid from school. Came back to a CSV with every contract parsed. Renewal dates, notice windows, rate increase triggers, liability caps. Color-coded by urgency. Three contracts were auto-renewing within 30 days. One had a 60-day termination notice window that had already passed. He was locked in for another year on a tool he'd stopped using. It also flagged two contracts with conflicting non-compete language that could cause problems if he took on a new client in the same vertical. He didn't ask about that. No paralegal. No contract management SaaS. One sentence while he drove to school. He cancelled the unused tool before the next renewal and saved $14K.

5

YouTube is the most underutilized marketing channel for ecommerce brands. Here's why BG (Bryant Garvin) calls it the most valuable impression on the web... You can target people who searched for something in the last 30 days without relying on pixels. Plus, you get 5 seconds of free brand impression even if they skip your ad. Most brands are sleeping on this while dumping money into Meta. That's this week on The Unofficial Shopify Podcast

15

4 Comments

Will Google rank you higher for attorney authorship credit as it pertains to website content? No one really knows. In this episode, I sat down with Rafi Arbel, founder of Market JD, Inc., to discuss how small credibility signals, like bylines, can build trust with both Google and your audience. Check out the full episode in the comments below. #LawFirmSEO #LegalMarketing #LawFirmGrowth #LawFirmMarketing #SEO #ParetoLegal

7

Stop Bleeding Budget: Why Your Google Ads CPL is Skyrocketing in 2026 (and the Fix) Is your Google Ads Cost Per Lead (CPL) looking more like a mortgage payment lately? 📉 You aren’t alone. With the average search CPL hitting $70.11 this year, and competitive B2B verticals soaring past $100, the "set it and forget it" era hasn't just ended—it’s been buried. If you’re wondering why your leads are getting more expensive while your ROI stays flat, here is the 2026 reality check. Why the costs are high right now: The "Broad Match" Trap: Google’s AI is hungrier than ever. If you’re using Broad Match without heavy audience layering or deep negative keyword lists, you’re basically donating to Google’s R&D department. AI Overviews (SGE) Saturation: As AI-generated answers take up more "above-the-fold" real estate, the bidding war for the remaining top spots has turned into a digital arms race. Data Hunger: If you aren't feeding the algorithm first-party data, it’s guessing. And in 2026, guessing is expensive. The 2026 Fix: How to Lower Your CPL 1. Stop Chasing Volume, Start Importing Value Stop optimizing for "Lead Form Submits." Start importing Offline Conversions. By feeding your CRM data back into Google, you teach the AI to find people who actually close, not just people who like filling out forms. 2. Master the "Quality Score" Math A Quality Score of 8–10 can reduce your CPC by up to 50%. In 2026, this means your landing page needs to load in under 2.5 seconds and align perfectly with the user's specific intent. If your ad says "X" and your page says "General Y," you’re paying a "relevance tax." 3. Lean into PMax—with Guardrails Performance Max is the titan of 2026, but it needs a leash. Use Brand Exclusions and Asset Group reporting to ensure you aren't just paying for clicks you would have gotten organically anyway. 4. First-Party Data is the New Oil Upload your customer lists (Customer Match) to create "High-Value" seed audiences. This helps Google’s AI find "Lookalikes" that actually reflect your best customers. The Bottom Line: Google Ads isn't "broken"—it’s just evolved. The winners this year are the ones who act as AI Orchestrators, not just "button pushers." Ready to audit your strategy and stop the waste? Check out more insights at forsbj.com. #GoogleAds #PPC2026 #DigitalMarketing #LeadGeneration #MarketingStrategy #ROI

5

1 Comment

If you want to start with agentic PPC head directly to Agent Development Kit from Google. Tons of alterantives out there, but ADK has one of the most comprehensive documentation and infrastructure systems. You can just save yourself a lot of time. It might seem a lot to start with, especially if you are not a tech person, but give it some time and you'll see how easy the structure actually is. Google provides lot's of examples and dummy code, i'd say everyone is able to create an agent within a day. #ppc #agenticppc #googleads #adk

11

2 Comments