Bruno Lambertini

Hoy The Drum incluyó nuestra campaña Anti Anti-Edad en su shortlist 2026. Qué emoción! Go Koltin! La hicimos en un país donde envejecer viene con condiciones, con letras chiquitas y prejuicios. Mientras una gran mayoría vende un mundo anti-edad, en Koltin hicimos lo contrario: un manifiesto narrado por Paty Kelly, producido por un crew de adultos mayores, que apuesta por lo opuesto sin pedir disculpas. Link al caso para que le echen un ojo :) Mega Kudos equipo, que privilegio trabajar con ustedes Rodolfo Guerrero Erika Herrera Gongora Adrián Méndez Reneau Claudia O. Gonzalo Segundo López Natarén Jorge Iván Celaya Cázares Thalía Rojas Mara Porras Xiomara Ancona Diaz Angeles Arce Alejandra Villegas Eduardo Ortiz Reynaga Carmen Rosillo https://lnkd.in/eq6NNzUG

After an incredible run at GM, I will be moving on in June to pursue a new endeavor. More on that when the time is right. I could not be prouder of what the team accomplished. We delivered the largest and fastest marketing transformation in GM's history. Every brand is stronger, consideration is up for every brand, and every brand hit sales records. Buick became the fastest-growing mainstream brand in America. Cadillac became the fastest-growing luxury brand in America. And we architected a leading AI marketing platform that GM is now bringing to life. I may have been the catalyst, but the results are a reflection of the strength and dedication of the team. The marketing and sales leadership, the agency partners, the teams we built. Every one of them made the work possible. Mary Barra, Mark Reuss, Rory Harvey, Duncan Aldred, and the leadership team backed bold work. To that end, I want to recognize the amazing people at GM. They combine high expectations and competitiveness with kindness and authenticity in a degree I have not seen before. As a result, they get the most from people who want their colleagues and the company to win. I will be cheering for the company and for the people in it. Thank you to the GM family. It has been the work of a career!

Today, AB InBev was named Creative Marketer of the Year by Cannes Lions International Festival of Creativity International Festival of Creativity – making history as the first company ever to earn this recognition three times. Proud to be part of a team that consistently uses creativity to build brands people love and drive growth for our business. Let’s keep dreaming big to create a #FutureWithMoreCheers.

Conectar con los usuarios es entender de qué se está hablando. Y cuando hay eventos como el Vive Latino o el Tecate Pa’l Norte, sabemos que la conversación explota. Pero para nosotros no se trataba solo de subirnos a la conversación, sino de provocarla. Por eso armamos una estrategia de contenido que viviera antes, durante y después de los festivales, sumando colaboraciones con influencers para amplificar el alcance. Con una cobertura real time, mientras Cerveza Indio y Cerveza Tecate encendían la energía, nuestros equipos convirtieron la experiencia en digital, detonando FOMO a quienes no estuvieron ahí. Gracias a HEINEKEN MÉXICO por dejarnos convertir la conversación en algo que se vive dentro y fuera del festival. Acá puedes ver la cobertura completa: 👉🏽 https://lnkd.in/gJinUfrn 👉🏽 https://lnkd.in/gxMpZJSg Nicolas Alvarez Schiano Alexandra Ahumada Luque Andrea Cruz Villarreal Alejandra Vega Eduardo Márquez Teyssier Rubén Camarillo Ivonne Hernández Martínez Susana Dueñas Zarzosa Francisco Miranda FRANCISCO JAVIER VICTORIO MUÑOZ Manuel Piliado Mariana Guzmán Rodrigo Mendoza Marielena (Maleny) Lazcano Flor Johanna Patiño Kristian Hernández Carlos López Ramírez Liliana Domínguez Pérez Noemy Marín Cristina Arantxa Sousa Quintero Fernanda Nuñez Guillermo Montejano Cesar H. Emmanuel Jiménez DENY MENDOZA

“We’re in the business of doing things no one has ever done before.” Supernova: Génesis was exactly that. A bet that required us to step up in ways we hadn’t before, figuring things out as we went, pushing through complexity, and showing up for each other every single day. Not perfect, not easy, but fully committed. What we built together went far beyond a live event. It was a turning point in how we operate, how we partner, and how we show up for each other when the path isn’t defined yet. A friend once told me, “Pioneering is hard.” And it is. It stretches us, tests us, and asks more than what’s in the job description. And yet, this team showed up with accountability, courage, and an unshakable commitment to the goal. I’m personally grateful to Pablo Legarrea Anabel L. Bianca Rosenberg for the trust they placed in me to step in and contribute where it mattered most. There’s something incredibly energizing about the thrill of what’s next here at Netflix, the adrenaline, the ambition, and the opportunity to keep pushing how we entertain the world. I’m deeply grateful for the trust, the partnership, and for a team that chose to row in the same direction, even when the waters got rough. And a special thank you to Jose Lascurain for showing up with extraordinary leadership when it mattered most, holding the weight, protecting the team, and leading with a unique mix of calm, conviction, and heart. Your belief in us never wavered, even in the toughest moments, and it made all the difference. Proud of what we achieved. Even prouder of how we did it...And just getting started. #WeAreNetflix Fabiola Faz Mónica Alcaraz Alina Rodríguez Katya Lecanda Francisco Rodriguez-Caicedo Norma Pappano María Espino Paola Romo María Ramírez Plata Gabriela Botello Andrea Salazar Alejandra Sánchez Adrian Alonso Homar Fonseca Violet Aguilar Diego Huesca Alejandro Servín Lourdes Gil Alvaradejo Denise Sierra Natalia S. Beth Baskette Jose E García Dobarganes Alejandro Saucedo Guillermo Rivero Jacky Salomé Laís Papi Andrea Fierros Christopher Adair J. Edzel Estevez Laguna Daniela Valdez Miguel Oyamburu Tulio Aldrete Eduardo Palma Julio Cesar Mondragon Tavares Daniel Soto Morfín Lucia Hernandez and I've exceeded the maximum mention limit here, but, you know that you were part of this knock out too!

A strong global brand goes beyond recognition. It’s about being meaningful, consistent, and truly differentiated in how we connect with customers and what they want to achieve.   🎬 In this episode of The Why Series, Nathalie Picquot, our Head of Corporate Marketing, Brand Experience and Digital Engagement, explains how Santander is building a global brand that drives growth by putting customers at the center. She also shares the thinking behind Imperfect Beginnings, the way we bring to life the new global creative platform under the claim “It starts here”, and how it reflects a simple truth: progress doesn’t require perfection, just the courage to take the first step, with Santander there to support and encourage customers along the way. 👉 Learn more at: https://lnkd.in/dPqCY2mY

I may be slightly biased, but this is an excellent deep dive by the The New York Times on how AI is reshaping digital advertising — and why Meta is at the center of it. Some highlights: 🏀 Dribbleup: Since adopting Advantage+, sales have outpaced marketing expenses, leading to increased spend on Meta. 💰 Monks is seeing a 30% reduction in campaign costs and up to 65% savings on content creation, allowing them to fund new testing. 📈 Small businesses are using these tools to run campaigns as sophisticated as global brands. It's definitely worth a read if you want to understand where advertising is headed — and why Meta is betting big on AI to get us there. 🔗 https://lnkd.in/gAUdxT_g

Unilever just reported 9 consecutive quarters of positive volume growth. I analyzed the Q1 2026 earnings call. This is what is actually driving that result: - Volume up 2.9%. - Nine-quarter average of 2.5%. - Commodity inflation ran €350-500 million above expectations. That is not a pricing story. That is a system. Here is the system: 1. Concentrate investment where the return compounds: - Power brands are 78% of turnover. - They grew 5% in Q1 with 4% volume. - The portfolio tail did not. #Dove alone approached €7 billion in revenue. Fewer brands, stronger investment, compounding returns. 2. Build desirability through a repeatable model: The internal framework is "Desire at Scale." SASSY. -Superior Science. -Aesthetics and Visibility. -Sensorials. -Shared by others (creator engagement at scale). -Young-spirited (cultural relevance). Dove has 100,000+ creators working with the brand. #Vaseline hit 100%+ growth in TikTok Shop across Southeast Asia. Desirability is not abstract. It is a set of variables that can be managed. 3. Treat pricing as a last resort, not a first response: When commodity pressure arrived, the sequence looked like this: -> Competitive buying and commodity covers -> Formulation flexibility and packaging interventions -> SKU rationalization and productivity -> Discretionary cost control -> Calibrated pricing last Pricing is the most visible lever. It is also the one that erodes volume fastest. 4. Invest in brand even when margin is under pressure - Brand investment sits at 15-16% of revenue. - Up 300 basis points over three years. They will not return to underinvesting in brand. Long-term brand strength cannot be traded for short-term margin protection. 5. Run the supply chain as a competitive asset - Emerging markets delivered 4.2% volume growth. - India grew 7%. Latin America grew 6.2%. When commodity pressure hits, local players face material constraints. Multipolar supply chains kept inventory coverage intact. It shows up in volume share data during inflationary periods. Nine quarters of volume-led growth is the output. Concentrated investment. Structured desirability. Pricing discipline. Non-negotiable brand floors. Supply chain that turns disruption into opportunity. The separation of the Foods business into a combination with McCormick & Company is structural proof of this discipline. I wrote about this early this month: https://lnkd.in/eDvZs9Ay Unilever ran Foods from strength: 2.2% growth, 2.4% volume. But the decision was about portfolio focus, not maximizing Foods value. McCormick brings complementary geography. Unilever Foods is strong in emerging markets. McCormick in developed. McCormick has foodservice scale. Unilever has retail penetration. That is a growth-led separation, not a divestiture. Volume growth at scale requires choosing where to compete. Unilever chose pure-play HPC. Shareholders get beauty, personal care, and home care without food portfolio dilution. Separation from strength, not weakness, signals confidence in the system. Unilever is one of the few #CPG organizations planning positive volume growth despite global uncertainty. In my opinion, that is truly impressive! What do you think? Source: Unilever Q1 2026 Trading Statement & Earnings Call. Presented by Fernando Fernandez (CEO) and Srinivas Phatak (CFO)  https://lnkd.in/exg7KqkC #Unilever #VolumeGrowth #CPG #FMCG #BrandStrategy #PortfolioStrategy #StrategicSeparation #EarningsAnalysis #PowereByAI

🍕 Monks y Domino’s inauguran una nueva etapa en México 🇲🇽 La primera campaña conjunta parte de una verdad local potente: en México, la realidad siempre le gana a la ficción. Con una lectura cultural profunda y una ejecución basada en códigos auténticamente mexicanos, la marca se posiciona dentro de esos momentos que no se explican, solo se disfrutan, conectando desde lo cotidiano y lo emocional 🎯 https://lnkd.in/dyBfbBd6 #Marketing #Campañas #Publicidad #Creatividad