Aaron Forth
San Francisco, California, United States
4K followers
500+ connections
About
Passion for building great products that aim to change people’s lives.
20 years…
Activity
4K followers
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Aaron Forth shared thishttps://lnkd.in/gBuQDtgn Newfront just hit an important milestone. For me, this moment has been six years in the making. I was new to insurance in 2018, but after spending some time in the space, it became clear that technology had yet to meaningfully change the way insurance is brokered or improve the buyer experience—and by most accounts, that experience was poor. What made this even more surprising was that nearly every business is required to have insurance (via contract or by law), and the cost of that insurance is typically a top three or four expense line item. The thesis that we could use technology to create a better marketplace for commercial insurance seemed entirely reasonable given the status quo in 2018. Six years later, we’ve made meaningful progress. Newfront took a different approach, and I believe it contributed to our growth. While most brokerages are not capitalized to hire software engineers and data professionals, we were venture-backed, which gave us the freedom to hire a truly exceptional team—and we did. It takes a special group of software engineers, product managers, data scientists, designers, and others to create change in a legacy industry where inertia is strong and technology has often been a source of frustration. This group does far more than build software. Newfront engineers were “forward deployed” well before it became vogue, and that approach helped merge insurance expertise with technology expertise across the company. Another reason we were able to move quickly is that we “clean-slated” the build. Most brokerages center their operations around an agency management system. These systems are outdated and difficult to build on. We had to build our own, which created increasing opportunities to own our data and deliver AI solutions that actually move the needle. Today, it’s easier than ever to see the opportunities ahead, and the scale of WTW will make those opportunities even more achievable.WTW to buy brokerage firm Newfront in up to $1.3 billion dealWTW to buy brokerage firm Newfront in up to $1.3 billion deal
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Aaron Forth reposted thisAaron Forth reposted thisI'm hiring for a Staff AI Engineer to work with an amazing group of people at Newfront. We’re building agentic systems that take on the routine 80% of brokering work — submissions, renewals, data wrangling — so brokers can focus on strategy, clients, and high-stakes decisions. We’ve been forward deployed with our brokering teams for about a year and are already seeing incredible results for clients. You’ll work directly with brokers and operations teams to build automation that has immediate, visible impact. If you’ve built real AI products that delivered measurable lift to real teams — we’d love to talk. https://lnkd.in/eY-28rky #ai #fde
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Aaron Forth reposted thisAaron Forth reposted thisMy team is hiring for a Staff AI Engineer! Check out the job listing here: https://lnkd.in/gHJgX74v
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Aaron Forth shared thisJustin is right. Working with Val at Monarch Money is a great opportunity.Aaron Forth shared thisMonarch Money, the amazing successor to Mint.com lead by my old friend and advisor Val Agostino, is hiring remote engineers, and very open to non-north america time zones -- folks in Egypt, Finland, and beyond: Outside-US Engineer Role: https://lnkd.in/dQUZ6mdZ All roles: https://lnkd.in/dfPcJx-B
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Aaron Forth reposted thisAaron Forth reposted this🚀The 2025 Newfront Hackathon has come to a close, and it was an amazing week of collaboration! 🎉 Our annual hackathon brought together Newfront's expert tech teams and insurance professionals under a theme of "Market Makers," exploring new ways to connect with carriers and deliver value to clients. We had a lot of fun along the way—writing original lyrics, acting, and enjoying boba to fuel our creativity. The solutions created throughout the week built upon the already powerful Newfront Navigator platform, further elevating its capabilities. As Newfront Senior Vice President Beau Freyermuth summed it up: “So cool that all of these prove how powerful Newfront Navigator is! It was well worth the time/effort to lean in and commit to it as our proprietary tech platform.” The week wrapped up with companywide demos on Friday, where teams showcased the incredible innovations they brought to life. This year, we also introduced the Newfront Bike Shop: AI Edition, a special track for all team members to create practical, everyday AI tools with no coding required. While these solutions weren't directly integrated into the hackathon projects, they highlight how accessible and impactful AI can be for everyone, empowering team members to create time-saving tools that improve our work. We’re so proud of what our teams accomplished, and we can’t wait to see how these innovations will further change the insurance industry. Stay tuned for more details and learn more at https://hubs.li/Q03m_jw70. P.S. Thank you to Suno for the assist on the original Hackathon 2025 song! #newfronttech #hackathon #insurance #brokerage #totalrewards #employeebenefits #businessinsurance
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Aaron Forth reposted thisAaron Forth reposted thisNewfront’s Executive Vice President of Engineering Lin Yuan spoke with Authority Magazine on how technology is revolutionizing the insurance industry, including Newfront's AI-powered Contract Review. "Traditionally a 'pen and paper business,' insurance is now being transformed by Newfront’s advanced tech solutions," Lin says. Read about Lin's inspiring career (https://lnkd.in/g-cYdp4a) and learn more about Newfront's cutting-edge solutions (https://lnkd.in/g_StxM3S). #engineering #insurance #leadership #technology #ai
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Aaron Forth posted thisFor those looking for a challenge. I am looking to hire a VP of Product here at Newfront. The role is responsible for a significant portion of our product portfolio, a portfolio that is powering a rapidly growing business and operation. By way of background, Newfront is technology enabled commercial insurance brokerage. We help a diverse set of businesses design, place and maintain insurance programs that transfer risk. Newfront started as a YC company and since become one of the fastest growing insurance brokerages in history, in a very large market. This is a leadership role with management responsibilities Based in the Bay Area Prior marketplace experience + Prior fintech experience + Prior insurance experience is not required email: aaron.forth@newfront.com if interested in learning more.
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Aaron Forth shared thisAaron Forth shared thisLast Thursday, Newfront’s Vice President of Engineering, Lin Yuan, joined seven industry representatives on Capitol Hill to discuss, demo, and debate the role of artificial intelligence in American business. Read the recap: https://lnkd.in/gUanigQM #AI #artificialintelligence #LLM
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Aaron Forth shared thisAaron Forth shared thisAI just supercharged our benchmarking and prospecting capabilities to the next level 🚀. Say goodbye to the days of manually reviewing thousands of 5500s and audit reports in search of insights and say hello to the most powerful, tech-enabled, Retirement Services team in the industry. 💸 Ready to take your retirement plan to the next level? Lets connect! #ai #retirement #401k #llm #insurance
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Aaron Forth liked thisExcited to collaborate with our new leadership colleagues and together continue to elevate client experiences and harness our teams' diverse perspectives to deliver best-in-class outcomes WTW Newfront #WillisAaron Forth liked thisWillis, a WTW business, has announced a series of senior leadership appointments across North America to support continued growth and the ongoing integration of Newfront. The appointments reflect a strong focus on strengthening regional capabilities, enhancing client service and accelerating growth across key markets. The new roles span market leadership, client partnerships, digital engagement and strategic growth, reinforcing Willis’ commitment to delivering value for clients while expanding its presence in the U.S. middle market. “I’m excited to welcome Rod Sockolov, Linde Hotchkiss, Tom Whitenight, Brian Hetherington, Frannie Epps and Deirdre Finn into their new roles,” said Patrick Donnelly, Head of Risk & Broking, North America for WTW. Learn more about the appointments and how Willis is building momentum across North America: https://ow.ly/1x9M50YSCMV #Leadership #Insurance #GrowthStrategy #RiskManagement #NorthAmerica
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Aaron Forth liked thisAaron Forth liked thisI am excited to share that this summer I will be working at Mass General Brigham Division of General Internal Medicine on the Community Care Transitions Study. In this role, I will be working at the intersection of clinical care and community health aiming to improve clinical outcomes in cardiovascular, kidney, and metabolic diseases. I’m excited to continue developing my skills while learning from such an inspiring team.
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Aaron Forth liked thisAaron Forth liked thisWe have bathroom DJs at Clay now. Kicking things off is Jen Ayala, our head of recruiting. It's a weekly rotation. Claymates put together their favorite playlist, and when you walk in to do your business, those tunes are booming on the Sonos. Shoutout to Tess Liberman for bringing this idea over from Notion. I don't know how we lived before this.
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Aaron Forth liked thisAaron Forth liked thisAfter 14 unforgettable years at Strava, I’m starting a new chapter at Nyfik! During my time at Strava, the Community Management team scaled from 2 to 40+ across three offices and a distributed team, opening doors into tech for many and enabling teammates to grow into leaders across disciplines, while scaling support to serve millions of athletes around the world. I had the privilege of leading our antiracism efforts, creating space for people to show up as their full selves and driving meaningful gains in representation. As the exec sponsor of the SOMOS ERG since its inception, I’m especially proud of the community we built and the visibility and voice it created. But more than anything, I built relationships. Those relationships shaped work that impacted athletes all over the world, and many turned into true friendships. Huge thanks to Mark Gainey and Michael Horvath for their vision and for setting a high bar for both innovation and culture. All the appreciation for Travis Robison, Ashley W., and Katie Olsen. Over a decade of building, navigating, and growing together is something I’ll always carry with me. To my partners in the antiracism working group, thank you for the trust, vulnerability, and care in navigating such a deeply challenging time at the intersection of life, work, and identity. 🖤🤎 And for the friendships that made coming to work a joy. Benedicto de Jesus, Elisa Valdez de Ramírez, Mateo A. Ortega - I feel so lucky to know you. Jaime Gonzalez, I’m especially grateful for you. You keep everything running smoothly and take care of people in a way that truly makes a difference. The team is so lucky to have you. ❤️ - - - I’m excited to join Nyfik, a small software company building thoughtful experiences for niche communities. Our first product, Foggy (https://www.foggysf.app), is a fog tracking app for the SF Bay Area, because fog is fundamental to the San Francisco experience and weather apps don’t quite tell that story. 🌁 Feels special to be reunited with MacBeth Horvath and Michael Horvath, building something uniquely SF with people I know and love. There’s real energy in getting back to early stage building with a team that values both the work and the life around it. Excited to stay curious!
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Aaron Forth liked thisAaron Forth liked thisThe 16th day after starting chemo, it felt like Evander Holyfield was punching his way out of my stomach. The physical mail arrived and I had a package from the Movemint team. A handwritten note and a bag of vegan muffins says everything in an agentic era. I am grateful to get to advise this team of good humans and for the smile they put on my face yesterday. Human connection is not efficient. And humans matter now more than ever. cc: Rodrigo Gutierrez Zack Isaacs Rosie Cruz Rebecca Moll
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Aaron Forth liked thisAaron Forth liked thisAfter almost four years at Meta, I'm embarking on my next chapter! I'm joining Orrick, Herrington & Sutcliffe LLP to continue to work on what I care about most: counseling and advocating on youth online safety and well-being. My time at Meta crystallized how mission-critical it is that we get it right. As we innovate, we must continue to deliver thoughtful tech solutions because the tech is exponentially accelerating, and most importantly, we have to keep our teens, kids and vulnerable users safe. This is an area where policymakers, regulators, civil society, experts, parents, and teens expect to see meaningful progress. As a parent to 10 and 12-year-olds, I also expect this. And now I'll have the opportunity to work with more than my friends and colleagues at Meta. I'm incredibly grateful to have learned from and collaborated with the best and brightest at Meta, as well as countless global external stakeholders--advisory expert groups, civil society partners, regulators, policy makers, parents, and teens. Their contributions not only influenced how Meta designed its youth and family experiences but also shaped my thinking on how to draft laws that actually work for tech and product design, that stick, and that deliver on our shared objective to protect teens, kids, and vulnerable users. At Orrick I'll join Jeremy Kudon, Rob McKenna, Aravind Swaminathan, and many new colleagues to continue to build out Orrick’s leading online safety practice. Orrick attracted me because of its powerhouse public policy group and its unparalleled reputation for its innovative approach and solutions to cutting-edge issues. When I met with Jeremy and Mitch to develop our shared vision of a "one-stop shop" practice, where we could offer youth safety and well-being expertise that cuts across Orrick's legislative, regulatory, and litigation practices, I knew I was landing in the right place and at the right time. It's a holistic approach and a true game changer for clients. I can't wait to get started--so much that I'm starting just three days after leaving Meta! Don’t worry though: I'll take time off when the youth landscape settles. :) https://lnkd.in/ghC5rhRFLeading Authority on Youth Online Safety Policy and Litigation Nicole Lopez Joins OrrickLeading Authority on Youth Online Safety Policy and Litigation Nicole Lopez Joins Orrick
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Aaron Forth liked thisThis post has nothing to do with me and is 100% about what #WTW will continue to do for our team, clients, and this industry. Driving outcomes that balance cost constraints with what your employees and productive workforce demand has never been more challenging. On LinkedIn today, many brokers /consultants promote much that isn't aligned with the task at hand. IMO, there is no group of people, experts, or platform better suited and more focused on the journey ahead than #onewtw. #healthcare #employeebenefits #risk #team #outcomesAaron Forth liked thisCongratulations to Darren Brown for being named West Region Health and Benefits Leader. Darren brings decades of client experience, industry knowledge and great people leadership – most recently as a leader at Newfront. https://ow.ly/g6x150YNGHa #healthcare #EmployeeBenefits #wtwlife #onewtw
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Patents
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Method and system for proxy tracking of third party interactions
Issued US 8,612,569
See patentA computer-implemented method and system is operable to: receive a tracking event from a client, recognize tracking specific parameters in the tracking event, generate a tracking entry corresponding to the tracking event, use a tracking service API to send the tracking entry to a second server, and redirect the client to an intended target corresponding to the tracking event.
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Findevor
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