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Abby Gould shared thisBeyond proud of Anna Bulbrook for bringing TEDNext from (big) idea to (huge) reality.Abby Gould shared thisTEDNext is almost here — a new ideas festival from TED Conferences, with Main Office's Anna Bulbrook at the helm as Event Director. If you're joining us in Atlanta October 22 - 24, we're excited to see you soon! And if not, we invite you to join us for three days of perspective-shifting conversations and vibrant performances that explore what's next. https://lnkd.in/gE5TFQQrTEDNext is 3 weeks away — join Event Director Anna Bulbrook for a look behind the curtainTEDNext is 3 weeks away — join Event Director Anna Bulbrook for a look behind the curtain
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Abby Gould shared thisAbby Gould shared thisWe are hiring. 🖤 Brand Designer, Product Designer, Associate Designer. Apply here: https://lnkd.in/e4RGwgAv We're looking for talent that wants to experiment through beautiful craft and systematic thinking across product design, brand, and marketing – to make an impact on people's well-being. #hiring #designer #design #digitalmarketing
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Abby Gould shared thisWelcome to the world, Superpower — the world's most advanced digital clinic for prevention, performance, and longevity. Superpower's product is truly next level (really, my doctor and naturopath were blown away by the testing capabilities + reporting user experience). It was a pleasure to lead creative direction + brand strategy for this game-changing company, designed by Daybreak Studio ... can't wait to see where you go. Congrats to Jacob Peters, Kevin Unkrich & team!
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Abby Gould shared thisThis was our first project as *official Main Office* — it was a dream to collaborate with Spotify and all the phenomenal artists involved, and even dreamier to create an unforgettable experience for fans & artists alike. Forever grateful to Thomas Greubel, Lian B., Riley Levaton, and Monica DiGiovanna for the opportunity to build this together!Abby Gould shared this[09.2023] We brought Spotify's Lorem playlist to life with community, creativity, and... cake. Artists, their friends, and top fans of Lorem came together for an evening of music by Remi Wolf and Norah Jones at In Sheep's Clothing in West Hollywood. Creative direction, experience design, and production by Main Office.
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Abby Gould shared thisIntroducing Main Office: a creative + cultural strategy studio for bringing ideas into being. Main Office embodies a shared belief that culture and commerce are mutually supercharged when genuinely aligned. Our mission is to create enduring moments of inspiration, together. Anna Bulbrook and I co-founded Main Office as a place to elevate ideas, amplify artistry, and turn ambitious visions into reality. A place to create more of what we wish existed: 〰️ Strategies for creative people to thrive, through and beyond their art 〰️ Experiences that value connection over virality (but aren’t opposed to the latter) 〰️ Benevolent brand strategy 〰️ Responsible and inspired ways for businesses to grow We met eight years ago, when I was leading field marketing for Red Bull in Los Angeles and Anna had just transitioned from artist to cultural curator by starting a festival called Girlschool. With Red Bull as brand benefactor to Girlschool, we collaborated on a local music and ideas festival that went on to have an outsized impact, working with artists like Yoko Ono, Fiona Apple, Karen O, Phoebe Bridgers, Leikeli47, and Shirley Manson. Since then, we’ve each built brands, launched startups, and continued to create cultural moments. Joining forces feels like the natural culmination of an inevitable journey. Main Office sings at the challenges that sit between the lines of traditional agency/client systems. We merge growth strategy with genuine cultural contribution, and realize the visions of creative people by connecting them with the right opportunities. With these intentions at our core, we have been quietly doing projects since last summer with clients like Spotify, TED Conferences, Red Bull, and ENTLER Studio. We’re ready for more. More presence. More novel ideas. More connection. More profundity. More fun. More art for art’s sake. More gift-giving. More ingenuity. More magic. Our door is open. Welcome to Main Office. 🖤 www.inthemainoffice.com
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Abby Gould shared thisFun one celebrating a new store launch for Wilson Sporting Goods Co. with old friends Keb Doak & Jessica Easter!Abby Gould shared thisFounded in Chicago in 1913, open in California in 2023. Wilson Sporting Goods Co. recently launched their first West Coast retail store in Santa Monica, where PHNTM built the first 🏀 hoop and 🎾 court on the Third Street Promenade. Wilson's partners hosted tennis, pickleball, basketball and fitness programming throughout opening weekend to celebrate new beginnings for the storied brand. #experientialmarketing #retail #programming #brand
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Abby Gould shared thisAbby Gould shared thisWe're proud to share our recent work — building a world of wonder for The Coca-Cola Company at Coachella with VIRTUE Worldwide. The experience featured... ▪️ First ever 360° virtual stage at Coachella ▪️ First ever performance by a digital pop star, Yameii, at the festival ▪️ 564 LED Panels ▪️ 1600 sq ft of mirror ▪️ Interactive AR that enveloped attendees in another dimension comprised of Coca Cola brand creative woven with Yameii's world 🌴 🌴 🌴 Cheers to our partners and collaborators on this project, Tool of North America, Monolith Studios Inc., Osean World, and Coachella / AEG Presents. #brandactivation #experientialmarketing #liveevents #coachella
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Abby Gould shared thisAbby Gould shared thisIt's #MetGala Monday — we're looking back on when we partnered with MATTE Projects to illuminate Cartier’s impact on style + pop culture through content utilizing #XR technology to build vibrant, immersive worlds for Billie Eilish, Leon Bridges, Troye Sivan, Maisie Williams, Finneas, and Dan Levy to showcase the maison’s storied jewelry. To celebrate 100 years of Cartier in New York during the 2021 Met Gala, hours of archival footage from Cartier were processed by PHNTM through machine learning software and blended together to create abstract performance spaces in a hotel suite for the sparkling stars, all within six weeks from concept to execution.
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Abby Gould shared thisAbby Gould shared thisAs the Maraya Concert Hall season comes to a close, PHNTM celebrates our ongoing collaboration with Live Nation Middle East as the venue's production partner in 2022-23. Maraya AlUla is both a work of art and a world record-holder for largest mirrored building on Earth. Located in the desert canyon of Ashar Valley in AlUla, Maraya is a breathtaking monument and state-of-the-art concert hall with rising cultural gravitas. The 2022-23 season at Maraya welcomed Usher, John Legend, OneRepublic, Andrea Bocelli, and many more musicians to the stage to continue elevating the venue as a global destination.
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Abby Gould liked thisAbby Gould liked thisJobs, jobs, jobs! We're looking to hire a General Manager for Songkick, the leading concert discovery platform acquired by Suno last year. If you have experience running a business, sharp product instincts, and deeply understand the music industry and its players, we'd love to hear from you. https://lnkd.in/e7uxe_k5General Manager, Songkick (Live Music Experiences)General Manager, Songkick (Live Music Experiences)
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Abby Gould liked thisAbby Gould liked thisI'm joining Meow Wolf as CEO. Five locations open. LA this year. NYC after that. Film, TV, games...all built outward from the physical experience, not the other way around. The bet: the most important entertainment company of the next century starts with the thing AI can't replicate: a place full of strangers experiencing something they can't explain. https://lnkd.in/gMdFuFsP
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Abby Gould liked thisAbby Gould liked this
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Abby Gould liked thisAbby Gould liked thisThis week I transition from Visit Seattle to the Seattle CARE Department, where I will be the new Communications Officer. I can't wait to get started on the meaningful storytelling ahead, at exactly this moment. Seattle's hospitality community taught me a ton about how to make people feel truly welcome in our city. We also said all the time that a good place to visit must first be a good place to live — and that goes for all residents. I'll be carrying those reflections with me as I join the CARE Department and amplify its mission to deliver the best first response to varied public safety and behavioral health challenges. Go Seattle!
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Abby Gould liked thisAbby Gould liked thisworking in the beauty means having these super specific calendar moments, like the sephora sale. feels like the right time to share one of my favorite projects from this time last year ~ imo, brands are fighting for attention in feeds that look/feel/read the same. I do think that some of the most powerful brand moments aren't happening online at all. when dieux was heading into sephora's spring beauty insider sale, we wanted to do something to celebrate new and old fans of the brand, honor the warmer season approaching, and highlight the brand's best selling moisturizer. the idea: serving soft skin. we took the instant angel moisturizer and built a campaign around it — anchored by an ice cream truck that turned the sephora sale moment into a real life gathering. soft serve met soft skin. the people showed up. lines started early in the morning and wrapped around the block. irl moments done well don't just drive foot traffic, they turn customers into community. it was the brand's first time doing an activation at this scale and the response was incredible. tldr; it's fun, and we all need more fun outside of our digital worlds. excited to share more here on what's cooking a year later :)
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Abby Gould liked thisAbby Gould liked thisPeptides will be the biggest consumer category of 2026. What most people don't know is that: • Peptides do more revenue than all of consumer AI • Eli Lilly is roughly the size of Tesla • 1 in 5 Americans have injected a GLP-1 In a world where injecting is mainstream, we open the door to peptides as a modality. Some are studied. Many are not. The clinical practice outpaces regulation, and now it's on regulators to decide whether to keep up. This article by the SMH is one of the best explorations I've seen yet. Peptides have risks. We need more research. But I have seen dozens of lives change. Friends who were taking 100k biologics no longer needing them. Autoimmune disease entering remission. Rapid healing. Losing weight. Putting on muscle. Avoiding the common cold. Peptides are the first example of what happens when science allows us to extend beyond the biological frontier. And this is a theme that will define the next decade. The peptide era begins. What do you think?
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Abby Gould liked thisAbby Gould liked thisWe built a hypothetical brand YOYOYO with Google DeepMind's Nano Banana Pro. The challenge was simple but ambitious: use the Nano Banana Pro models to build a new brand and fully realized 3D product from scratch. The result: a product that elevates play into a modern design experience. A toy, yes. But also a demonstration that craft and scale can coexist in collaboration with the people who make it possible. Get a look into our process here: https://www.yoyoyo.ai/
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Abby Gould liked thisAbby Gould liked thisWoke up to find that...Suno is #1 in the Music category (and #22 in Top Free Apps) in the US! If you're keen to be part of a winning team, we're hiring across all functions in NYC, Cambridge, SF and LA! 🚀
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Abby Gould liked thisAbby Gould liked this12 years running! 2,500 attendees, 3 days, no overlapping sets and (to me) the most inspiring artists in the world. No VIP sections, just intimate performances in a setting unlike anything else. Goddamn this is a fun project. FORM Arcosanti is back October 9-11 and better than ever. https://lnkd.in/gUugPkeQFORM Arcosanti Announces 2026 Lineup With Disclosure, Lorde, Geese, Turnstile & MoreFORM Arcosanti Announces 2026 Lineup With Disclosure, Lorde, Geese, Turnstile & More
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Corey Leff
Elite high school sports “is going to be one of the more valuable media rights [categories] and nationally monetized [broadcast] products in the next 10-20 years,” Michael Schreiber (founder and executive chairman, Playfly Sports) said. A Playfly commissioned study estimated that annual TV and streaming media rights fees could range from $70 million to $135 million, with multimedia sponsorship revenues projected to be an additional $64 million and $84 million. 👇 #sports #sportsbiz #television #media #streaming #TV cc: JohnWallStreet Randall Friedman Jacie Brandes
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Dean Akinjobi
EA Sports Acquired for $55 Billion. 🚀 EA Sports is now under new ownership, Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Jared Kushner’s Affinity Partners have completed one of the most significant deals in gaming history. The e-gaming and e-sports industry is now a multi-billion dollar opportunity for brands offering powerful sponsorship and activation potential, that can be combined with official football club sponsorships. In this video, I explain how brands can leverage this space, and share how we helped our client ZO Skin Health create a standout sponsorship with West Ham United, featured inside Electronic Arts (EA) FIFA. At Football Media, we secure ROI-focused sponsorships powered by DEANE AI, our proprietary AI agent that delivers data-led insights and strategy. It’s in the game… #FootballMedia #Sponsorship #DEANEAI #EASports #SaudiArabia #Gaming #PIF #CMOInsights #Agency
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Mitchell Mortaza
The X League is finalizing a series of consumer product licensing partnerships ahead of its inaugural season, providing licensees unified rights across the flagship US league, all clubs, and international league play. Powered by centralized athlete NIL and the second-largest digital and social media footprint in all American Football, trailing only the National Football League (NFL). Collectively, the vertically aligned ecosystem of the worldwide leagues, all member clubs, and its vast athlete network provide an unprecedented digital reach and consumer influence which has created opportunities for commercial extensions across fitness, fashion, beauty, cosmetics, headwear, activewear, gaming, and more. #HERTurn #WomensSports #FootballHasNext #XLeague
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Adam Grossman
Momentous Sports's Marley Hughes latest newsletter examines the behavioral economic impact of cashless transactions at sports venues using AMB Sports and Entertainment as a case study. His primary insight is that fans "spent significantly more while reporting higher satisfaction levels" is particularly compelling for #sportsbiz leaders given there is usually an inverse correlation between increases in price and fan satisfaction. I highlighted a similar dynamic when examining the increase in Major League Baseball (MLB) attendance during the 2023 season by spotlighting cashless transactions as catalyst for league attendance growth in a JohnWallStreet column. https://lnkd.in/gVCP9akk
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Dae Son
Who's on first? MLB. Always. First league to partner with DraftKings in 2015. First of the Big Four to officially partner with a prediction market today — naming Polymarket its exclusive exchange. This is legitimately great for the industry. League partnerships bring credibility and distribution that prediction markets need right now. But let's not confuse a deal with conviction. Today's deal includes a clause voiding the partnership if courts rule prediction markets violate state law. MLB is smartly playing both sides. #cftc #polymarket #kalshi #mlb
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Jack Settleman
Snapback Sports has officially signed with Excel Sports Management. Why Now? We had a grinder (Alex Sheinman) to get us from 0 to 1 and 1 to 2 but we need the big agency to push us to 10. Why Excel? Ryan Orozco - He's Excel's Head of Digital Media Talent. His experience with Deestroying and Good Good Golf mattered to us. We are not an influencer or a creator. We are a new media company. Understanding how to sell and scale that type of business was important. What is Excel Actually Going to Do? #1: Drive Revenue #2: Open Doors This all came from my weekly newsletter if you want an even deeper dive, read here: https://lnkd.in/e3X8A4Uy A Reality Check for Creators 1. It doesn't happen overnight. We haven't done a deal with Excel yet. Sales cycles are longer than the month and a half we've been working together. At Radio Row, where we had 50-something guests, I think Excel brought two or three. That's not a knock on Excel. That's the reality of agencies. 2. They are not the ultimate unlock. As I mentioned above, all my thoughts are inside the newsletter here: https://lnkd.in/e3X8A4Uy #sportsbusiness #sportsmedia
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Rob DiGisi
Major League Baseball (MLB) announced Monday afternoon that sports books like FanDuel and DraftKings Inc. will cap prop bets on pitch-level markets such as “ball/strike” or “pitch velocity,” at $200 and not allow their inclusion in parlays. MLB’s leverage comes from partnership deals that provides sports books access to official league data and marketing platforms that advance their business. I think we will see pressure building on the National Basketball Association (NBA), National Football League (NFL) and National Hockey League (NHL) to create similar deals. There are probably advanced discussions underway. The NCAA has leverage with Genius Sports to distribute official data for post-season events but the leverage question in college sports remains more complex and diffuse. The Southeastern Conference and Big Ten Conference are likely talking to the sports books as well, but don't have anywhere near the same leverage as the pro leagues. It's time for state regulators to step up...just as they do with broader wagering vulnerabilities. There are greater risks in the college sports environment than in the pros. #sportsbiz #sportsgambling #sportsbetting #collegesports
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Yannick Manuel Ramcke
Not burying the lead at all: Patrick Crakes and John WallStreet address the (unit) economics challenge stemming from the linear (bundle) to (a-la-carte) streaming transition right at the top of today’s JWS newsletter: • 📉 𝗟𝗲𝘀𝘀 𝘀𝗰𝗮𝗹𝗲, 𝗹𝗲𝘀𝘀 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀, 𝗹𝗲𝘀𝘀 𝗔𝗥𝗣𝗨 — compared to the single-most power (content) revenue model ever invented. • 💳 𝗙𝗿𝗼𝗺 𝗶𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝘁𝗼 𝗱𝗶𝗿𝗲𝗰𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 — and the end of sports enthusiasts being subsidized by non-sports consumers. • ☑️ 𝗙𝗿𝗼𝗺 𝗳𝗿𝗼𝗺 𝗼𝗽𝘁-𝗼𝘂𝘁 𝘁𝗼 𝗼𝗽𝘁-𝗶𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 (or from inevitability to intentionality, h/t Stratechery) — missing out of the power of defaults*. • 🤯 𝗙𝗿𝗼𝗺 𝗮𝗻 𝗮𝗹𝗹-𝗶𝗻-𝗼𝗻𝗲 (𝗹𝗶𝗻𝗲𝗮𝗿) 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 — resulting in higher total consumer spend and frustration. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁: With pricing as the only variable to drive short-term revenue growth for pure-sports streamers, Patrick and Corey make the argument for #ESPN as a digital platform to re-bundle (sports) products, contents, and services to re-establish monetization levels not seen since the traditional pay-TV bundle. 𝗪𝗵𝗮𝘁’𝘀 𝗺𝗼𝗿𝗲: ESPN (Flagship) might only be marginal (albeit positive, like 1-2M subscribers) in terms of net additions across wholesale and direct-to-consumer subscribers for #ESPN — but engaging and retaining linear wholesale subscribers through an authenticated digital platform might be the biggest impact in the short term, managing the linear-to-streaming transition by decelerating the pay-TV bundle erosion. *Obvious follow-up question: How to drive intention? 💡
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