Alex Kevork

If 6Sense’s latest Buyer Experience research (and Kerry Cunningham) is right and buyers have prior experience with 80 percent of the vendors on their shortlist, then these are the implications for content marketing strategists: Buyers are smarter than you think they are: ---Your content should assume your buyers are aware of many of the available solutions out there. Add more comparative information to your assets: ---You need to consider putting comparative information in most mid-funnel and bottom-of-the-funnel assets, and even a lot of top-of-funnel pieces. Acknowledge competitive reality: ---Buyers have lots of choices and know of your competitors and are maybe even leaning to them. Admit there are multiple ways to solve buyer pain points, and suggest why your unique value proposition makes sense. Buyers are going to come to their own judgement about this anyway. Why not present your case? https://lnkd.in/eF-GEYZt #6Sense #ContentMarketing #INFUSE

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Today, AAM launched The Assurance List, a directory of all AAM-audited media publishers and industry-certified clients on auditedmedia.com. The list includes audits and certifications for the many organizations AAM partners with, like IAB Tech Lab, TAG, EuropeanDigital IndustryAlliance, Point of Care Marketing Association, Events Industry Council, and more. We've also added Ask AAM, an AI powered agent that helps users discover media company profiles. Now all marketers and advertising agencies that visit auditedmedia.com can learn more about publishers' brands and view top-line metrics. Check it out! https://lnkd.in/d-6zbmmN Alliance for Audited Media #trust #transparency #mediaaudits #AAMassurancelist

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Algorithmic intent data identifies the invisible opportunity, but closing complex enterprise contracts is still best done by people. https://lnkd.in/edNKXbC2 #B2B #ABM #Marketing #Technology

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Thank you for sharing this Emily Brackett! This is certainly important to tech - but really important for so many brands in other industries, too. I think a really good test is to get someone who ISN'T in your organization to read your website homepage and ask them to answer these 3 questions: Who does my company (product or service) help? How does it help my clients (customers)? Why should they care? And, if they don't get all three answers correct - it's time to rethink the messaging!

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation

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