Alicia Enciso

According to Circana, chocolate candy sales volume dropped 6% this year, and higher cocoa prices are putting chocolate makers on edge this season. Bloomberg examined how brands are responding: https://bloom.bg/4nAOklc

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I have been remiss in not sincerely thanking agency-veteran-turned-strategic-counselor Ken Jacobs, PCC, CPC, ELI-MP for succinctly putting together our conversation for the Public Relations Society of America (PRSA) on navigating the PR industry today. Ken, you’re an absolute delight.

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What stands out to me most about Horizon 2030 is the clear expectation that our culture must evolve alongside our strategy. Molson Coors has been shaped by more than 240 years of craftsmanship, community, and pride, built on the legacy of our founders. That foundation is strong — and Horizon 2030 challenges us to build on it by making our culture even stronger: one rooted in ownership, accountability, and the confidence to act boldly. I’m proud that culture sits at the heart of this next chapter. It’s a meaningful moment for Molson Coors — and now, it’s time to get to work.

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Smaller Brands: This Is Your Window 🔍 Leadership shifts at the top signal deeper shifts below the surface. News that Diageo is reportedly considering replacing CEO Debra Crew—less than two years into her appointment—shouldn't just be viewed as corporate turbulence. It's a clear indicator of the mounting pressures legacy spirits companies face in today’s fast-moving landscape. Multinational giants are navigating: 🔹 Declining performance in key markets (like Latin America) 🔹 The demand for premiumization, with more scrutiny 🔹 Slower innovation cycles 🔹 And the rise of digital-native, purpose-driven challenger brands In this environment, scale can become a liability—while agility becomes a superpower. For mid-sized and smaller spirits brands, this moment matters. ✅ Your size gives you speed. You can pivot faster, make bolder decisions, and get closer to your consumers. ✅ You’re not tied to legacy systems. You can build on what the next generation of consumers truly values—authenticity, identity, sustainability, and story. ✅ You can own niche markets that big players often overlook or can't serve without diluting their positioning. 📈 While giants recalibrate, this is your window to capture market share, gain visibility, and build real brand equity. The opportunity is real—but it won’t last forever. The brands that win will be those who act with intention, clarity, and execution. Let’s keep watching closely. Transitions at the top often reveal tectonic shifts underneath. #SpiritsIndustry #Leadership #PremiumBrands #ChallengerBrands #Agility #BrandBuilding #BeverageTrends #Diageo #MarketShare #ConsumerConnection https://lnkd.in/e_Euz6Az

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Clarity Fuels Confidence. Confidence Fuels Growth.    At Procter & Gamble, our purpose is clear: deliver superior products and services that improve lives. That hasn’t changed.   What has changed — dramatically — is the context in which we operate.   Earlier today at the CAGNY conference, Shailesh Jejurikar reinforced that our strategy remains sound. But the operating environment is evolving quickly: fragmented media, value-conscious consumers, retailers that are simultaneously marketplaces, media networks, and data platforms.   The message is clear: growth today is as much about clarity as it is about capability.   We must act with urgency in the present — accelerating interventions that put consumers at the center of how we build brands and partner with retailers.   At the same time, we must reinvent what a modern CPG company looks like — integrating data, AI, automation, and our strengths in consumer understanding, brand building, R&D and supply chain into a new model for value creation. Few companies are better positioned to navigate this environment.    In a low-trust, high-noise world, how we communicate our actions matters as much as the actions themselves.   It is how we: • Signal confidence amid volatility • Translate transformation into tangible consumer benefit • Build the third-party advocacy that fuels long-term competitive advantage   Shailesh and the team conveyed this clearly at CAGNY — grounding near-term action in long-term ambition, true to the principles that have shaped P&G for generations.     This next chapter will be written by the teams of colleagues who build, innovate, supply, sell and advocate for our brands every day.   Our responsibility now is to sustain that clarity — internally and externally — and execute with excellence.     Clarity Fuels Confidence.   Confidence Fuels Growth.  Now we deliver. Full context here: https://lnkd.in/gCkQb8aY #ConsumerFirst #Innovation #Leadership #RetailTransformation #P&G

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In QSR, standing still means falling behind. 🚀 🔹 70% of consumers now discover new food brands online first 🔹 60% expect seamless integration between digital and in-store experiences 🔹 1 in 3 Gen Z diners make decisions based on social media presence alone That’s why constant innovation in online-offline marketing isn’t optional — it’s essential. Proud to see Subway Switzerland leading the charge with bold campaigns, hyper-local activations, and a relentless focus on the digital-consumer connection. The QSR game is changing fast — and we’re here to shape what’s next. #QSR #FoodMarketing #Omnichannel #SubwaySwitzerland #MarketingInnovation #DigitalToDoor

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