Allan Switalski

Allan Switalski

Greater Phoenix Area
13K followers 500+ connections

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About

I started my first business when I was 13. I made and sold fishing lures. I was on the…

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Articles by Allan

Activity

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Experience

  • Open To Work Graphic

    Open To Work

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    Phoenix metropolitan area, Arizona, United States

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    Phoenix, Arizona Area

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    Arizona

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    Scottsdale, AZ

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Education

Licenses & Certifications

Volunteer Experience

  • Honorary Base Commander

    Luke Air Force Base - 56th Fighter Wing (AETC)

    - 2 years 2 months

  • City of Avondale, AZ Graphic

    Judicial Advisory Board of Directors

    City of Avondale, AZ

    - Present 13 years 1 month

  • Glendale Community College Graphic

    President Circle Board Member

    Glendale Community College

    - 5 years 3 months

    Education

  • Ronald McDonald House Charities Graphic

    Board of Directors

    Ronald McDonald House Charities

    - 1 year 1 month

    Children

  • Advisor, Digital Marketing & Brand Strategy, Vice President Marketing · VP Marketing · Marketing Director · CMO · Marketing Executive · Leader

    Sonoran Skies Body Essentials

    - Present 24 years 5 months

    Health

    Successfully contribute to revenue and customer growth. Responsible for the organizational marketing strategy, vision, development and implementation of innovative marketing strategies that build and reinforce the brand and competitive position.

    Assumes specific responsibility for managing and directing the areas of digital marketing, communication, research, product management, go-to-market plans, advertising, promotion, and product pricing analysis. Serve as part of the senior…

    Successfully contribute to revenue and customer growth. Responsible for the organizational marketing strategy, vision, development and implementation of innovative marketing strategies that build and reinforce the brand and competitive position.

    Assumes specific responsibility for managing and directing the areas of digital marketing, communication, research, product management, go-to-market plans, advertising, promotion, and product pricing analysis. Serve as part of the senior leadership team, collaborating and contributing to the development and implementation of the overall strategic plan.

    Drive market expansion and revenue growth by developing digital strategies and supporting sales acquisition efforts across the customer cycle. Content marketing, Search engine marketing, Display Advertising, Mobile Marketing, Social Media Marketing and Email Marketing

    Strategic planning including customer segment selection, GTM, demand generation resourcing, sales enablement and market penetration plans, and related product positioning

    Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, webinars and events collateral materials, analyst and market research, website design and content marketing

    Lead product marketing including product launch management, sales training, presentations, tools, competitive analysis and general sales support

    Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, marketing campaigns and creative services. Manage the KPI’s, dashboards, performance metrics, ROI and marketing budget

    Drive revenue by deepen consumer relationships and enhance brand; monetize marketing services when possible

    As a member of senior leadership team collaboratively drive the long-term growth strategy for the business including vertical market focus, product strategy, operations excellence, service quality and technology leadership

Courses

  • Constitutional Law - Yale University

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  • Critical Perspectives on Management - IE Business School

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  • Financial Accounting - Kellogg Northwestern University

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  • Gamification – Wharton University of Pennsylvania

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  • Think Again: How to Reason and Argue - Duke University

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Projects

  • Outpost Alliance - Executive Contributor

    We’re storytellers. Outpost Alliance is the culmination of more than 30 years of award-winning experience in the realm of branding, marketing and design. We’re storytellers to our core. We inspire through the use of graphic design, photography, video, animation and writing. Our presentations shape perception, inspire action and set the market standard.

    We believe first impression is critical–with our clients, and with yours. How viewers perceive a brand determines the likelihood of…

    We’re storytellers. Outpost Alliance is the culmination of more than 30 years of award-winning experience in the realm of branding, marketing and design. We’re storytellers to our core. We inspire through the use of graphic design, photography, video, animation and writing. Our presentations shape perception, inspire action and set the market standard.

    We believe first impression is critical–with our clients, and with yours. How viewers perceive a brand determines the likelihood of conversion, retention and repetition. We help our clients project and instill value. We build trust using strategic brand solutions that create meaningful connections with potential and existing customers. Meaningful connections create lasting impressions. We’re your data driven digital creative agency.

  • Yellow Bottle Adventures - Storybook

    Co-Authored Children's discovery book of imagination, travel and connecting with places and people that spark curiosity for adventure. Established in 1999, Limited Edition Production. Sold-out. Published in 2021. Second Edition published in 2023. All Proceeds Donated In Support of Higher Education.

  • Sous Le Soleil - Consulting & Management

    French for "Under the Sun".
    Co-Founder, Executive Business Process Outsourcing, Management and Consulting in the Environment, Financial Services, Real Estate and Technology sectors.

    Other creators

  • Sonoran Skies Body Essentials / Valley of the Sun Soapworks

    - Present

    Co-Founder. Handcrafted, small batch luxury soaps, lotions, creams, balms and personal hygiene products from a family owned small hobby business. And, yes ...good old fashioned clean fun! :)

Honors & Awards

  • Top 100 Marketer Award Nomination

    Awarded by OnCon · Jan 2023

  • Top 100 Marketer Award Nomination

    Awarded by OnCon

  • Top 100 Marketer Award Nomination

    Awarded by OnCon

  • Top 100 Marketer Award Nomination

    Awarded by OnCon

  • Business Excellence

    Awarded by Surprise Chamber of Commerce

  • Distinguished Service Award - Credit Union of the Year

    Awarded by the Department of Defense

  • Golden Standard & High Performance

    Awarded by Yavapai Big Brothers Big Sisters

  • NCDM Database Excellence Awards

    Awarded by The National Center for Database Marketing

Languages

  • English

    Full professional proficiency

  • Spanish

    Limited working proficiency

Organizations

  • Dialectican Executive Research

    Consulting Advisor

    - Present

  • AboveBoard

    Consulting Advisor

    - Present

  • AlphaSights

    Consulting Advisor

    - Present

  • Coleman Research

    Consulting Advisor

    - Present

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